Daily Eastern News: Feburary 10, 2014

https://thekeep.eiu.edu/den_2014_feb/1005/thumbnail.jp

10/26/1990 - Marching Panthers Morgan Humphrey and Tina Kramer

“Misurare la soddisfazione” è la sfida di approfondite ricerche e l’obiettivo di molte strategie di marketing. L’assunto di base è che un consumatore soddisfatto tende a reiterare i suoi comportamenti d’acquisto, a parità di ogni altra condizione o vincolo. Tradizionalmente, la soddisfazione è stata misurata come l’esito di un raffronto positivo tra le attese sviluppate prima dell’acquisto e i risultati ottenuti con l’utilizzo del bene acquistato. Tuttavia, nelle società di oggi, con la prevalenza dei consumi simbolici su quelli materiali, la frammentazione delle richieste del mercato, la vicinanza in tempo reale alle comunità di clienti, il rapporto instaurato coi beni acquistati non è quasi mai solo razionale, ma assume i connotati di un’esperienza totalitaria, emotiva e coinvolgente. Questo lavoro parte dall’assunto che la soddisfazione derivi, piuttosto che dalla specifica performance del prodotto, dalla valutazione dell’intera esperienza di consumo, dal momento in cui il prodotto è scelto a quello in cui ci si disfa. Sulla base di un innovativo approccio, il Modello conoscenze-speranze, essa è vista come un incremento dello stock di benessere soggettivo, esito di un raffronto con quanto razionalmente atteso ed emotivamente sperato. In quest’ottica, la soddisfazione risulta connessa con gli aspetti delle esperienze legati alla curiosità, alla divergenza, alla capacità di comportarsi e relazionarsi e, al contempo, con gli aspetti più propriamente sensoriali, simbolici ed estetici del consumo, che fanno appello alle emozioni più profonde ed agli affetti delle persone. Il volume è articolato in quattro parti – a vantaggio di quanti, studiosi e operatori, desiderino misurare con validità scientifica e rigore la soddisfazione nei diversi ambiti di consumo. Nella prima, sono passati in rassegna i principali studi sulla soddisfazione, come base per una revisione critica del paradigma tradizionale realizzata con la proposizione del nuovo modello interpretativo. Nella seconda parte, è sviluppata la scala di soddisfazione derivante dalle esperienze di consumo, rispettivamente, in rapporto ai prodotti shopping, convenience, specialty e ai servizi. Nella terza parte, sono presentate delle applicazioni della scala in campo bancario, assicurativo e distributivo, oltre che in relazione ad un costrutto alternativo collegato, la customer delight, concludendo con una rassegna sistematica degli effetti comportamentali, positivi o negativi, e delle conseguenti strategie di marketing da parte delle imprese. La quarta parte, infine, fornisce una vasta appendice didattica contenente tutti i passaggi statistici, gli output e i comandi del software SPSS-PASW, per condurre le analisi contenute nel volume

PGRMC1 localization and putative function in the nucleolus of bovine granulosa cells and oocytes

Progesterone Receptor Membrane Component-1 (PGRMC1) is a highly conserved multifunctional protein that is found in numerous systems, including reproductive system. Interestingly, PGRMC1 is expressed at several intracellular locations, including the nucleolus. The aim of this study is to investigate the functional relationship between PGRMC1 and nucleolus. Immunofluorescence experiments confirmed PGRMC1's nucleolar localization in cultured bovine granulosa cells (bGC) and oocytes. Additional experiments conducted on bGC revealed that PGRMC1 co-localizes with nucleolin (NCL), a major nucleolar protein. Furthermore, small interfering RNA (RNAi) mediated gene-silencing experiments showed that when PGRMC1 expression was depleted, NCL translocated from the nucleolus to the nucleoplasm. Similarly, oxidative stress induced by hydrogen peroxide (H2O2) treatment, reduced PGRMC1 immunofluorescent signal in the nucleolus and increased NCL nucleoplasmic signal, when compared to non-treated cells. Although PGRMC1 influenced NCL localization, a direct interaction between these two proteins was not detected using in situ proximity ligation assay. This suggests the involvement of additional molecules in mediating the co-localization of PGRMC1 and nucleolin. Since nucleolin translocates into the nucleoplasm in response to various cellular stressors, PGRMC1's ability to regulate its localization within the nucleolus is likely an important component of mechanism by which cells response to stress. This concept is consistent with PGRMC1's well-described ability to promote ovarian cell survival and provides a rationale for future studies on PGRMC1, NCL and the molecular mechanism by which these two proteins protect against the adverse effect of cellular stressors, including oxidative stress

Expression of progesterone receptor membrane component-1 in bovine reproductive system during estrous cycle

Several reports suggest the participation of progesterone receptor membrane component 1 (PGRMC1) in progesterone signaling in the reproductive system. This study aimed at investigating the presence and localization of PGRMC1 in bovine ovary, oviduct and uterus, during the follicular and luteal phases of the estrous cycle. In the ovary, PGRMC1 has been detected in surface germinal epithelium, granulosa cells, theca cells and in the germinal vesicle of the oocytes at all stages of folliculogenesis. In the corpus luteum the expression of PGRMC1 was influenced by the stage of the estrous cycle. In the oviducts and in the uterus horns, PGRMC1 was immunolocalized in the luminal epithelium, in the muscle layer cells and in the endothelial cells. In the uterus, PGRMC1 was intensely localized also in the glandular endometrium. However, in the oviducts and in the uterus horns, the localization of PGRMC1 was independent on the stage of the estrous cycle and on whether evaluating the ipsilateral or the contralateral organ. In conclusion, the present immunohistochemical study showed that PGRMC1 is located in various compartments of the bovine female reproductive organs. With the exception of the corpora lutea, PGRMC1 localization showed similar pattern during different stages of the estrous cycle

Psychological Drivers in the Adoption of Morally Controversial Innovations: The Moderating Role of Ethical Self-Identity

The present article conceptualizes morally controversial innovations as a category of innovations that raise ethical issues due to their potentially undesirable long-term consequences on society or the natural environment. Then, it analyzes the case of biofuel crops by applying an extended version of the theory of planned behavior, which includes moral norm (i.e. the personal convictions of what is wrong or right for society) and ethical self-identity (i.e. the extent to which one perceives himself/herself as an ethical person). The obtained results show that attitude and subjective norms are positively related to farmers' intention to grow biofuel crops. Yet the intention of those farmers with a higher ethical self-identity is also influenced by perceived behavioral control and moral norm. In particular, moral norm negatively affects their intention to grow biofuel crops, thus restraining the adoption of this innovation. Implications for theory, as well as for policymakers interested in promoting the diffusion of morally controversial innovations, are discussed

Consumer Satisfaction: Advancements in Theory, Modeling, and Empirical Findings

Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners