Features of Promotion of Educational Project in the Social Network VK

С увеличением количества интернет-рекламы все острее встает вопрос баннерной слепоты. Необходимо бороться за внимание пользователей и тестировать новые способы привлечения. Один из них — Jobs to be Done. Разберем практическое использование метода на примере продвижения в социальной сети Вконтакте.With the increase in the number of online advertising, the issue of banner blindness is becoming more acute. It is necessary to fight for the attention of users and test new ways to attract. One of them is Jobs to be Done. Let’s analyze the practical use of the method using the example of promotion on the Vkontakte social network

SOCIO-PSYCHOLOGICAL CHARACTERISTICS OF FIRST-YEAR STUDENTS OF IRKUTSK STATE UNIVERSITY IN ACCORDANCE WITH THE DIFFERENT FIELDS OF STUDY

For the first time the results of social and psychological characteristics of the first-year students were obtained. We performed the estimation of adaptation potential of the first-year students during their studies at the university and depending of the fields of their study (humanitarian, scientific or physico-mathematical). The peculiarities of motivation of the goal achievement need in the first-year students of different fields of study were determined. It was found that most of first-year students (53 %) had an average needs-based motivation and were characterized by low adaptive capacity (66,6 %) and low-neuro mental stability (41,6 %). During the research we used multilevel personality questionnaire "Adaptivity" of A.G. Maklakov and S.V. Chermyanin and test-questionnaire "Goal achievement need" of Y.M. Orlov

CLINICAL AND RADIOLOGICAL CHARACTERISTICS OF ANCA-ASSOCIATED VASCULITIS: 7 YEARS OF EXPERIENCE IN DIAGNOSIS AND TREATMENT

The aim of the research is to study nosological structure, features of kidney, lung damage, deaths in patients with ANCA – associated vasculitis underwent medical treatment in a multidisciplinary hospital. Material and methods. Selection and subsequent retrospective analysis of the medical histories of 38 inpatient patients observed in nephrological, rheumatological, pulmonological and surgical thoracic departments for the period from January 2012 to december 2018 were carried out. The disease main clinical symptoms, variants of the X-ray picture, and causes of death were assessed in the patients according to the clinical and laboratory examination. Results and discussion. The most common diagnosis was eosinophilic granulomatosis with polyangiitis (EGPA) – 16 cases; microscopic polyangiitis was diagnosed in 11 patients, granulomatosis with polyangiitis – in 9 persons. in 2 cases, ANCA-associated vasculitis was diagnosed without specifying the nosological form. The most common symptoms in patients with ANCA-vasculitis were fever, progressive shortness of breath, weakness, artalgia, eosinophilia, which occurred mainly in patients with EGPA. Among analyzed 38 cases, there were 6 men and 32 women. The average age of patients was 50.72 ± 12.6 years. There were 5 deaths and, in 2 cases, the outcome could not be clarified. All deaths occurred during the first year from the disease onset caused by infectious complications or severe manifestations of the main disease

Recultivation of oil contaminated soil using organic wastes in the Kola North conditions

Extraction, transportation, transshipment and storage of oil lead to accidental pollution of soil with oil products. To solve this problem, the possibility of using organic waste produced by the Murmansk region for the remediation of oil-polluted soils in the Kola North has been studied. The study has been carried out for three months at temperatures from 10 to 18 °C simulating the temperature conditions of the summer months on the Kola Peninsula. The contaminated soil was collected outside of Murmansk borders and the zones of industrial pollution on the Kola Peninsula. The soil type is podzol. Pollution modeling has been carried out by introducing F-5 fuel oil into the soil. The following organic components have been used as reclamation agents: excess activated sludge from biological treatment facilities of the enterprise Murmanskvodokanal; Saccharomyces cerevisiae brewery sedimentary beer yeast of the Murmansk region; chitosan – a product of conversion of Kamchatka crab processing waste. Reclaimers have been applied in concentrations of 16, 20 and 20 g/kg of soil respectively. The effectiveness of reclaiming of fuel oil contaminated soils has been assessed during measuring the oil content by the fluorimetric method and the ecotoxicological phytotesting of the studied soil samples. At the end of the reclaiming period, the greatest decrease in the concentration of oil products (up to 62 %) is observed in samples with active sludge. In soil samples reclaimed by sedimentary yeast and chitosan, the decrease in concentration is 48.7 and 54.6 % respectively; at the same time, the level of soil self-purification is 22.6 %. The results of the experiment allow us to make a reliable conclusion about the effectiveness and feasibility of using excess activated sludge, sedimentary yeast and chitosan as remediation of oil-polluted soils