Penentuan Ph dan Suhu Optimum untuk Aktivitas Ekstrak Kasar Enzim Lipase dari Kecambah Biji Karet (Hevea Brasiliensis) terhadap Hidrolisis Pko (Palm Kernel Oil)

Determination of optimum pH and temperature for crude lipase enzyme activity from rubber seeds germination had been conducted. Rubber seed germination made by soaking time process, seed separation with shell\u27s and seed germination in temperature 27-30oC during 6 days. Crude lipase enzyme was obtained by two times centrifugations with the speed of rotation at 5000 rpm and 10000 rpm during 30 minutes by additing aceton 70%. The crude enzyme is diluted with phosfat buffer pH 7,0. The activity test of crude lipase enzyme is done by measurement of free fatty acid levels is obtained from hydrolisis process of PKO as subtrate by titrimetric method at temperature variation 40; 45; 50; 55; 60oC and pH 6,0; 6,5; 7,0; 7,5; 8,0. The result shower that the highest activity is 2,432 U/mL at pH optimum 7,0 and temperature optimum 40oC

Keberadaan Badan Arbitrase Nasional Indonesia sebagai Pilihan Penyelesaian Sengketa Hutang Piutang

The national institutional arbitration in Indonesia is BANI (Indonesian National Arbitration Board. The research used judicial normative and descriptive analytic method. The data were gathered by using secondary data which consisted of primary, secondary, and tertiary legal materials as the main data. The obstacles in implementing arbitration decision in settling the dispute in debt and credit in Indonesia consists of judicial obstacles which comprise the execution which cannot automatically be implemented, there is still another decision which can be made after arbitration decision, and the settlement by the arbitration board is very limited. Technical obstacles consist of the lack of arbiters, the lack of information about the existence of BANI, and the highly dominant skill of arbiters. The attempts made by BANI to cope with the obstacles are by setting up a standard for arbitration clause such as the types of problem which can be settled through arbitration, the appointment of arbitration, the prevailing legal provisions, laws, and regulation, and the publication of quarterly bulletins, either in Indonesian or in foreign languages, so that people will know and understand the existence of arbitration board with all its functions as an alternative in settling disputes in business outside of Court

Repeat Guests\u27 Perception About New Facilities and Increased Price at Padma Hotel Bandung

In 2009 after one and a half year closed for reconstruction, Malya Hotel Bandung renewed,reopened, rebranded with new name Padma Hotel Bandung. The changes are not only aboutthe name but also the logo, the concept, the grade, and the facilities inside and outside room.This results in higher price to customers. At the opening, Padma Hotel Bandung has focusedtheir marketing promotion on Malya repeat guest . The management concerns about theguests\u27 perception about the additional price because they will be the main visitors to thehotel. Survey was conducted and the findings reveal that the guests\u27 perception about theoverall inside and outside room is really good. They agreed that Padma Hotel Bandung hasprovided better facilities compared to Malya Hotel. Some facilities have been identified toinfluence customers\u27 perception about the overall perception about new facilities. Related tothe increased price, the answer quite varies. The repeat guests stated their doubt about thefairness of the price. Even though, they wanted to come back due to emotional benefitscustomers can get from the new Padma Hotel

Frekuensi Getar Alami Balok Kantilever Timoshenko

. Exact solution for dynamic system with distributed mass in elastic state is commonly analyzed by Euler-Bernoulli theory, that is ‘plane cross sections perpendicular to the axis of the beam remains plane and perpendicular to the axis after deformation [Wang, 1995]. Due to effect of transverse shear deformation, the plane cross sections remain plane but not necessarily normal to the longitudinal axis after deformation. This effect may have significant influence on the natural frequency of the large and deep beam. Also, the inertial resistance to rotational acceleration of the beam could not be ignored for the large and deep beam. Investigation is made for these two conditions by the use of Timoshenko's beam theory. This paper presents exact solution of natural frequency, of which shear deformation and rotary inertia effects are included in the analysis. Numbers of mode-shapes become definite if which shear deformation and rotary inertia effects are included in the analysi

A Study of Consumer Behavior in Adoption of Technology-Based Product

This paper aims at describing factors that influence consumer intention to use new technology and how these factors interact with each other. The Academic Information System of the School of Business and Management ITB was selected as the unit of analysis and the Unified Theory of Acceptance and Use of Technology model was used to identify the degree of acceptance of different groups of users to the systems and the factors that influence their intention to use it. This study involves different user groups (students and lecturers). To provide further understanding of consumer behavior in technology adoption, Structural Equation Modeling will be used to test simultaneous effect of the factors in the model

Marketing Strategy for Bandrek Hanjuang : Market Development in Central Bogor Region

Bandrek is the traditional drink of the original Bumi Parahyangan or Sunda. This drink is made from natural ingredients and has benefits such as warming and nourishing the body. Bandrek Hanjuang is one of the pioneers in producing bandrek instant powder. The number of new players both large and small companies has been contributing in hampering Bandrek Hanjuang sales growth. There many of competitors that use ginger as the beverage core ingredients. These companies are considered as direct competitors to Bandrek Hanjuang. Since 2011 not achieved the target of sales and competition is getting tighter in Bandung. Therefore, Bandrek Hanjuang has decided to expand its market to outside Bandung and Cimahi by entering Sukabumi on January 2012 and Bogor on July 2012. Bandrek Hanjuang requires appropriate marketing strategies for market development in Bogor. The range of marketing budget is limited between IDR 50-75 million. The purpose of this research is to provide suitable marketing strategies within the given budget. Bogor Tengah was chosen as the sampling area due to higher population density since this area is supported with facilities such as residential, offices, schools, and tourism spots. In this research, a market development model is developed as the synthesis of literature and case study. This model is utilized to analyze market characteristic and to determine the appropriate marketing strategy based on the market characteristic. Applying this model in Bandrek Hanjuang case, complemented with company external and internal analysis, the research shows that Bogor market characteristics are heterogeneous and the appropriate marketing strategy is guerrilla attacks. The proposed business solution implementation includes human resource plan, schedule planning, and financial budget to run a guerrilla marketing. The marketing strategy would be carried out at the beginning of July to December 2012; first to test the market and then slowly would penetrate the market. The required resources to do guerrilla marketing is 9 people with estimated budget of IDR 70.5 million. This budget is still in accordance with the request of the company

The Potential of Facebook Utilization in Women's Undergarments Luxury Fashion Brand

. The dynamic of global economy drives luxury fashion businesses to change. The primary channel of retailing for luxury fashion brand undergarment is offline stores because Luxury brands are expected to evoke uniqueness and exclusivity through high quality, premium pricing, and controlled distribution. With the exponential growth of various social media, however, luxury brands face challenges in how to maintain brand integrity while keep up with the social media trend. Facebook pages have emerged as a commonly used marketing communication tools and marketing channel, because visiting luxury fashion brand Facebook may stimulate consumers' interest in using Facebook for shopping. The purpose of this paper is to examine how women's undergarments luxury fashion brand using Facebook as a marketing tool and how consumers are interacting with the brand by measuring the number of fans, comments, and accuracy of information provided. This paper is based upon a content analysis, inquiring into 30 women's undergarment luxury fashion brand Facebook pages. Data analysis revealed many undergarment luxury fashion brands appear to have in promoting their products and engaging customers through Facebook. One major problem was the absence of an updated Facebook page. The findings of this study can enable luxury brands to forecast the future purchasing behavior of their customers and provide a guide to managing their marketing activities as well