6 research outputs found
Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty
Although length of stay is a relevant variable in destination management, little research has been produced connecting it with tourists' post-consumption behaviour. This research compares the post-consumption behaviour of same-day visitors with overnight tourists in a sample of 398 domestic vacationers at two Mediterranean heritage-and-beach destinations. Although economic research on length of stay posits that there are destination benefits in longer stays, same-day visitors score higher in most of the post-consumption variables under study. Significant differences arise in hedonic aspects of the tourist experience and destination loyalty. Thus, we propose that length of stay can be used as a segmentation variable. Furthermore, destination management organisations need to consider length of stay when designing tourism policies. The tourist product and communication strategies might be adapted to different vacation durations
El marketing social en EspaÑa: SituaciÑn actual y estrategias para su desarrollo
itMarketing social, itcomportamientos, Ă©ticay solidaridad, Social marketing, behaviours, ethics and solidarity,
Pasado, presente y futuro de las dimensiones pĂşblica y social en el desarrollo conceptual del marketing
Desarrollo conceptual del Marketing, dimensiones pĂşblica y social del marketing, macromarketing, marketing social, marketing pĂşblico, Marketing conceptual development, marketing public and social dimensions, macromarketing, social marketing, public marketing,