99 research outputs found

    HP7 IMPACT OF DIRECT TO CONSUMER ADVERTISING—THE CONSUMER SEARCH FOR INFORMATION

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    In Support of the Matrix Language Frame Model: Evidence from Igbo-English Intrasentential Codeswitching

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    This paper explores the morphosyntactic features of mixed nominal expressions in a sample of empirical Igbo-English intrasentential codeswitching data (i.e. codeswitching within a bilingual clause) in terms of the Matrix Language Frame (MLF) model. Since both Igbo and English differ in the relative order of head and complement within the nominal argument phrase, the analysed data seem appropriate for testing the veracity of the principal assumption underpinning the MLF model: the notion that the two languages (in our case Igbo and English) participating in codeswitching do not both contribute equally to the morphosyntactic frame of a mixed constituent. As it turns out, the findings provide both empirical and quantitative support for the basic theoretical view that there is a Matrix Language (ML) versus Embedded Language (EL) hierarchy in classic codeswitching as predicted by the MLF model because both Igbo and English do not simultaneously satisfy the roles of the ML in Igbo-English codeswitching

    A New Chaotic Map with Dynamic Analysis and Encryption Application in Internet of Health Things

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    © 2013 IEEE. In this paper, we report an effective cryptosystem aimed at securing the transmission of medical images in an Internet of Healthcare Things (IoHT) environment. This contribution investigates the dynamics of a 2-D trigonometric map designed using some well-known maps: Logistic-sine-cosine maps. Stability analysis reveals that the map has an infinite number of solutions. Lyapunov exponent, bifurcation diagram, and phase portrait are used to demonstrate the complex dynamic of the map. The sequences of the map are utilized to construct a robust cryptosystem. First, three sets of key streams are generated from the newly designed trigonometric map and are used jointly with the image components (R, G, B) for hamming distance calculation. The output distance-vector, corresponding to each component, is then Bit-XORed with each of the key streams. The output is saved for further processing. The decomposed components are again Bit-XORed with key streams to produce an output, which is then fed into the conditional shift algorithm. The Mandelbrot Set is used as the input to the conditional shift algorithm so that the algorithm efficiently applies confusion operation (complete shuffling of pixels). The resultant shuffled vectors are then Bit-XORed (Diffusion) with the saved outputs from the early stage, and eventually, the image vectors are combined to produce the encrypted image. Performance analyses of the proposed cryptosystem indicate high security and can be effectively incorporated in an IoHT framework for secure medical image transmission

    Diabetes-related molecular signatures in infrared spectra of human saliva

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    WOS: 000290261500001PubMed ID: 20630088Background: There is an ongoing need for improvements in non-invasive, point-of-care tools for the diagnosis and prognosis of diabetes mellitus. Ideally, such technologies would allow for community screening. Methods: In this study, we employed infrared spectroscopy as a novel diagnostic tool in the prediction of diabetic status by analyzing the molecular and sub-molecular spectral signatures of saliva collected from subjects with diabetes (n = 39) and healthy controls (n = 22). Results: Spectral analysis revealed differences in several major metabolic components - lipid, proteins, glucose, thiocyanate and carboxylate - that clearly demarcate healthy and diseased saliva. The overall accuracy for the diagnosis of diabetes based on infrared spectroscopy was 100% on the training set and 88.2% on the validation set. Therefore, we have established that infrared spectroscopy can be used to generate complex biochemical profiles in saliva and identify several potential diabetes-associated spectral features. Conclusions: Infrared spectroscopy may represent an appropriate tool with which to identify novel diseases mechanisms, risk factors for diabetic complications and markers of therapeutic efficacy. Further study into the potential utility of infrared spectroscopy as diagnostic and prognostic tool for diabetes is warranted

    The potential risks and impact of the start of the 2015–2016 influenza season in the WHO European Region: a rapid risk assessment

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    Background: Countries in the World Health Organization (WHO) European Region are reporting more severe influenza activity in the 2015–2016 season compared to previous seasons. Objectives: To conduct a rapid risk assessment to provide interim information on the severity of the current influenza season. Methods: Using the WHO manual for rapid risk assessment of acute public health events and surveillance data available from Flu News Europe, an assessment of the current influenza season from 28 September 2015 (week 40/2015) up to 31 January 2016 (week 04/2016) was made compared with the four previous seasons. Results: The current influenza season started around week 51/2015 with higher influenza activity reported in Eastern Europe compared to Western Europe. There is a strong predominance of influenza A(H1N1)pdm09 compared to previous seasons, but the virus is antigenically similar to the strain included in the seasonal influenza vaccine. Compared to the 2014/2015 season, there was a rapid increase in the number of severe cases in Eastern European countries with the majority of such cases occurring among adults aged < 65 years. Conclusions: The current influenza season is characterized by an early start in Eastern European countries, with indications of a more severe season. Currently circulating influenza A(H1N1)pdm09 viruses are antigenically similar to those included in the seasonal influenza vaccine, and the vaccine is expected to be effective. Authorities should provide information to the public and health providers about the current influenza season, recommendations for the treatment of severe disease and effective public health measures to prevent influenza transmission
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