119 research outputs found

    Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen dalam Membentuk Loyalitas Pelanggan pada Rumah Teh Ndoro Donker Kemuning Karanganyar

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    Analysis of this research about analyzing service quality to customer satisfaction in forming customer loyalty. The study was conducted at the Rumah Teh Ndoro Donker Kemuning Karanganyar. Samples taken in the study were 99 respondents who had been customers of Tea House Ndoro Donker Kemuning Karanganyar. The analysis method used is multiple hierarki regression analysis, validity test, and reliability test. Based on the results of the analysis found it can be explained that the direct service quality has a positive and significant impact on customer satisfaction and indirectly the quality of service significantly influence customer loyalty through customer satisfaction

    Analisis Pengaruh Kualitas Makanan, Harga, Lokasi Dan Promosi Terhadap Loyalitas Konsumen (Studi Kasus Pada Wedangan Di Kota Surakarta

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    his study aims to determine the quality, price, location and promotion of consumer loyalty. This type of research is a quantitative research with field survey approach. Sample as many as 107 respondents who are Wedangan customers in Surakarta City especially Wedangan Radjiman, Wedangan Waroeng Kroepoek, Wedangan Lawang Djonjing and Wedangan Tiga Tjeret / Playground. The results showed that: food quality variables have positive and insignificant effect on consumer loyalty, price variable, location and positive and significant promotion to customer loyalty Wedangan in Surakarta City. Thus, it is suggested that the managerial wedangan further improve the quality of food. It will be able to increase customer satisfaction and make consumers become more loyal

    Analisis Pengaruh Kepuasan Pelanggan, Harga Dan Lokasi Terhadap Loyalitas Pelanggan Sport Station Paragon Solo

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    The purpose of this study was to examine the variables that affect customer loyalty. This study uses a quantitative approach. The data used in this study are primary data. Sources of primary data in this study was obtained directly from respondents, namely from the customer population Solo Paragon Sport Station. The sampling technique used in this study was random sampling (sampling technique in which researchers have the freedom to choose anyone as respondents as per the requirements of the population). Based on the methods and techniques of collecting a sample of 100 respondents was obtained in 100 respondents turned out to not be eligible to the data so that the selection of the data reduction is done in order to be eligible to the data. After the reduction of as much as 4 respondents were selected at random, the data already meets the eligibility criteria so that the data is not reduced anymore. The data were collected using a questionnaire, after the data is collected and analyzed using multiple linear regression analysis. The results showed that customer satisfaction, price and location have a significant effect on customer loyalty

    Analisis Pengaruh Kepuasan Konsumen Pondok Pesantren di Kabupaten Sragen (Studi Kasus pada Pondok Pesantren Dahrul Ihsan Muhammadiyah Kabupaten Sragen dan Pondok Pesantren Walisongo Kabupaten Sragen)

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    The purpose of this research is to know promotion variable, price, quality of service and facility have influence to consumer satisfaction. The population of this research is at Pondok Pesantren Walisongo Sragen and Pondok Pesantren Dahrul Ihsan Muhammadiyah Sragen. The sample used is 80 respondents with the number in Pondok Pesantren Walisongo 40 respondents and Pondok Pesantren Dahrul Ihsan Muhammadiyah amounted to 40 respondents. The analysis method used is multiple linear regression analysis. The results showed that promotion and facilities have a significant influence on customer satisfaction, while price and quality of service has no significant effect on customer satisfaction

    Pengaruh Kepemimpinan, Pengalaman, Komitmen Kerja Terhadap Kinerja Karyawan Studi Kasus Pada PT. PLN Persero Surakarta

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    This research of the study to analyze the leadership partially on the performance of employees of PT. PLN Persero in Surakarta. Analyze the experience partially to the performance of employees of PT. PLN Persero in Surakarta. To know and analyze the commitment partially to the performance of employees of PT. PLN Persero in Surakarta. In this study the population used is all PT. PLN Persero Surakarta and sample used in this research is 100 employees (respondents) PT. PLN Persero Surakarta. Based on the results of research leadership leadership variables have a significant effect on employee performance. Experience variables have a significant effect on employee performance and commitment that affect employee performance. The results together with the leadership, experience and commitment alike to employee performance, so that the model in the research can be used accordingly. The result of calculation for R2 value of determinant analysis with adjusted - R2 equal to 0,508. This means that 50.8% variation in employee performance variables can be explained by leadership variables, experience and temporary commitment of 49.2% explained by other factors out side the model under study

    Pengaruh Celebrity Endorser dan Brand Image Terhadap Minat Beli Kue Solo Pluffy dengan Kepercayaan Merek Sebagai Variabel Intervening

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    This study aims to analyze the effect of celebrity endorser and brand image on purchase intention Solo Pluffy cakes with brand trust as an intervening variable. The population and sample of this study were students in the city of Surakarta, and the number of respondents as samples in this study were 145 respondents. The type of data used in this study is primary data. Data collection method using a questionnaire. Data analysis technique using SEM (Structural Equation Modeling) based on components or variance, namely Partial Least Square (PLS). The results of the analysis in this study indicate that celebrity endorser has a significant positive effect on brand trust, brand image has a significant positive effect on brand trust, celebrity endorser has no significant positive effect on purchase intention, brand image has a significant positive effect on purchase intention, brand trust has a significant positive effect on purchase intention, brand trust mediates the influence of celebrity endorser on purchase intention positively and significantly, and brand trust mediates the influence of brand image on purchase intention positively and significantly

    Pengaruh Total Asset Turnover (TATO), Inventory Turnover (ITO), Debt To Equity Ratio Dan Earning Per-Share (EPS) Terhadap Deviden Payout Ratio (DPR) (Studi Kasus Pada Perusahaan Manufaktur yang Terdaftar Di Bursa Efek Indonesia Periode 2009-2011)

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    Penelitian ini bertujuan untuk menguji pengaruh variabel Total Assets Turnover (TATO), Inventory Turnover (ITO), Debt to Equity Ratio (DER), dan Earning Per-Share (EPS) terhadap Dividend Payout Ratio (DPR) pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2009-2011. Populasi dalam penelitian ini sejumlah 140 perusahaan yang terdaftar di Bursa Efek Indonesia periode 2009-2011. Teknik sampling yang digunakan adalah purposive sampling dengan kriteria: (1) perusahaan yang selalu menyajikan laporan keuangan periode 2009-2011, dan (2) perusahaan yang secara kontinyu membagikan deviden setiap periode 2009-2011. Data diperoleh berdasarkan publikasi Indonesian Capital Market Directory (ICMD 2011). Teknik analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan Total Assets Turnover (TATO), Inventory Turnover (ITO), dan Debt to Equity Ratio (DER) memberikan pengaruh yang positif dan signifikant terhadap Dividend Payout Ratio (DPR). Sedangkan Earning Per- Share (EPS) memberikan pengaruh negatif terhadap Deviden Payout Ratio (DPR). Kami menyarankankepada para investor di Bursa Efek Indonesia agar memberi perhatian lebih terhadap informasi yang dikeluarkan oleh perusahaan dalam membuat keputusan investasi mereka

    Pengaruh Earning Per Share (EPS), Debt To Equity Ratio (DER) Dan Return On Equity (RCE) Terhadap Harga Saham (Studi Empiris Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2007-2011)

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    The aim of this study is to test the effect of Earning Per Share (EPS), Debt to Equity Ratio (DER), and Return On Equity (ROE) to stock price. This study was chosen because there were still differences between one study and another. There was also distinct condition between theory and the reality. This study was conducted using secondary data. Samples were taken using purposive sampling technic. From one hundred and twenty eight manufacture company, sixty were chosen due to its complete financial report from 2007-2011. The analysis methods used for this study is double linier regression analysis. Using regression analysis,it was showed that Earning Per Share (EPS) had a positive and significant effect, Debt to Equity Ratio (DER) had a negative dan significant effect, meanwhile Return On Equity (ROE) had a positive and significant effect to stock price. Taken together, it was showed that 90,4% variation and stock price could be described by EPS, DER and ROE variable.The rest (9,6%) could be described by other variables outside the model

    Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dan Kepuasan Pelanggan Sebagai Variabel Mediasi Di Pasar Burung Depok Solo

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    Analysis of this study about the effect of service quality on loyalty and satisfaction as a mediating variable. Study conducted at Pasar Burung Depok Solo. The samples taken in the study were 100 customers who were in the Pasar Burung Depok Solo. The analytical method used is multiple linear regression analysis, test validity and reliability. Based on the results of the analysis found, it can be explained that both service quality and customer satisfaction directly have a significant effect on consumer loyalty while indirectly customer satisfaction mediates significantly between service quality and consumer loyalty

    Pengaruh Kualitas Produk, Persepsi Harga, Brand Image dan Promosi Terhadap Keputusan Pembelian Produk “Halal Food” di Surakarta

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    This study aims to determine how the influence of the influence of product quality, price perception, brand image and promotion on purchasing decisions "halal food" products in Surakarta. This research is a quantitative study, used to examine certain populations or samples. The sample used in this study was 114 users of "halal food" products. The method of data analysis in this research is multiple regression analysis, which was previously conducted with instrument test, classic assumption test, multiple linear regression test, f test, t test and determination coefficient test. The results showed that (1) Product Quality Variables had a positive and significant effect on Purchasing Decisions of "Halal Food" products in Surakarta. (2) Price Perception Variable has positive and significant effect on Purchasing Decisions of "Halal Food" products in Surakarta. (3) Variable Brand Image has a positive and significant effect on Purchasing Decisions of "Halal Food" products in Surakarta. (4) The promotion variable has a positive and significant effect on the purchasing decision of "Halal Food" products in Surakarta
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