The purpose of this study was to examine the variables that affect customer loyalty. This study uses a quantitative approach. The data used in this study are primary data. Sources of primary data in this study was obtained directly
from respondents, namely from the customer population Solo Paragon Sport Station. The sampling technique used in this study was random sampling (sampling technique in which researchers have the freedom to choose anyone as respondents as per the requirements of the population). Based on the methods and techniques of collecting a sample of 100 respondents was obtained in 100 respondents turned out to not be eligible to the data so that the selection of the
data reduction is done in order to be eligible to the data. After the reduction of as much as 4 respondents were selected at random, the data already meets the eligibility criteria so that the data is not reduced anymore. The data were collected using a questionnaire, after the data is collected and analyzed using multiple linear regression analysis. The results showed that customer satisfaction, price and location have a significant effect on customer loyalty
