IMPLEMENTASI STRATEGI PERTUMBUHAN PASCAGEMPA BUMI DALAM BISNIS PENGINAPAN DI KAWASAN WISATA SEMBALUN PULAU LOMBOK

This research is to explore the lodging bussiness condition of sembalun community after the erthquake in lombok island exactly in the year of 2018, the effect of natural disaster had been paralyzed the lombok island part of northern including the torist area of sembalun. The rarely visitors who come to sembalun area after the earthquake have caused the lodging bussiness are getting down, many hotels are broken, and it could not be repaired until recently and many other also could not be operated while some of hotel which are able to be used have given the little happyness for the owner,  could enjoy their income even the condition is not fully good therefore is required the right growth strategy to reincrease the  lodging busniss thus the people do not spend the lot of cost in repairing their bussniss  and also do not get the wrong step in determine the next step. This research try to give solution to develop the growth strategy as an alternatif which could be selected by the hotel managers in increasing their bussiness in the next.Penelitian ini berusaha mengeksplorasi kondisi bisnis penginapan milik masyarakat Sembalun pasca gempa bumi besar beruntun dan dalam durasi waktu cukup lama yang melanda Pulau Lombok  pada tahun 2018. Bencana alam tersebut telah meluluhlantakkan Pulau Lombok bagian Utara termasuk Kawasan Wisata Sembalun. Ketiadaan wisatawan yang berkunjung ke kawasan tersebut menyebabkan bisnis penginapan di Sembalun ikut terpuruk. Banyak diantara bangunan penginapan yang rusak berat (hancur) dan hingga sekarang belum mampu diperbaiki, sehingga saat ini masih ada penginapan yang belum beroperasi sebagai dampak gempa bumi tersebut. Penginapan yang telah beroperasi kembali telah mulai menikmati pendapatan dari bisnis penginapannya meskipun belum pulih seperti sediakala sebelum gempa bumi. Dibutuhkan strategi pertumbuhan yang tepat untuk mengembangkan bisnis penginapannya kembali agar tidak mengeluarkan biaya yang berlebihan dan tidak salah menentukan langkah berikutnya. Penelitian ini berusaha untuk memberikan solusi dalam menentukan strategi pertumbuhan tersebut sebagai sebuah alternatif yang dapat dipilih oleh pengelola penginapan dalam mengembangkan bisnisnya selanjutnya

BUSINESS RELATIONSHIP DEVELOPMENT IN THE CONTEXT OF A HIGH-RISK AND UNCERTAINTY

This paper aims to explore how relationship elements fluctuate and business relationshipsdevelop in a volatile country market. Previous studies explored business relationship developmentin stable country markets ignoring the complexity of building relationships in thecontext of high-risk and high uncertainty environment. This study followed the traditions ofinductive logic and used a qualitative approach and multi-case study design. Data was analyzedfollowing the procedure of General Inductive Approach (GIA).The findings suggest thatlearning orientation is a key orientation influencing a companies ability to develop businessrelationships in a high- risk country market and that relationships need to be understoodfrom this perspective rather than simply a relational one. Business relationship developmentin a volatile market can be better understood through the learning perspective than merelywithin the relational perspective. Practical implication of the study is that when exporting toa high risk country market, a company needs to develop its orientation towards learning todevelop its ability and capacity to manage and develop business relationships

PENGARUH KELOMPOK REFERENSI TERHADAP KEPUTUSAN BERKUNJUNG DIKAWASAN WISATA KULINER PANTAI KOLO

This study aims to determine the influence of reference groups on the visit decision to the Kolo beach culinary tourism area. The type of research used is associative, the research location is in the City of Bima. The population in this study were all consumers who had visited the Kolo beach culinary tourism area, the sample in this study amounted to 100 people with purposive sampling technique. The research instrument uses a questionnaire with a Likert scale measurement. The type of data used in this study is quantitative data with research data sources, namely primary data. Data collection techniques are observation, questionnaires/questionnaires and literature study. Data analysis used simple linear regression. The results showed that the Reference Group had an effect on the visit decision to the Kolo beach culinary tourism areaPenelitian ini bertujuan untuk mengetahui pengaruh kelompok referensi terhadap terhadap Keputusan Berkunjung dikawasan wisata kuliner pantai Kolo. Jenis penelitian yang digunakan yaitu asosiatif, lokasi penelitian di Kota Bima. Populasi dalam penelitian inin adalah semua konsumen yang pernah berkunjung dikawasan wisata kuliner pantai Kolo, sampel dalam penelitian ini berjumlah 100 orang dengan teknik purposive sampling. Instrumen penelitian menggunakan quesioner dengan pengukuran skala likert Adapun jenis data yang digunakan dalam penelitian ini adalah data kuantitatif dengan sumber data penelitian yaitu data primer. Teknik pengumpulan data yaitu observasi, angket/koesioner dan studi pustaka. Analisis data menggunakan regresi linear sederhana. Hasil penelitian menunjukan bahwa Kelompok Referensi berpengaruh terhadap Keputusan Berkunjung dikawasan wisata kuliner pantai Kolo

IMPLEMENTASI MATRIK DAYA TARIK INDUSTRI DAN KEKUATAN BISNIS DALAM MENENTUKAN POSISI DAN STRATEGI BISNIS CAFE DI KAWASAN WISATA SEMBALUN

This research describe of café business condition which is flourish in Sembalun tourist area when the pandemic reign in the world, the research aim is to identify the café business position which are in sembalun tourist area and giving the marketing strategy alternative  which could be  used at the café owner for developing their business, to reach the goal in that area  every café business position was identified by using industry attractiveness matrix to see the relation between strength business by  industry attractiveness, The strength business aspect which is analyzed consist of : market share, product quality, price policy, location, special facility, promotion human resources, managerial ability, and product variation  while, the industry attractiveness factor which is analyzed consist of consumer purchasing power, economic condition, political condition, market potential, competition structure, changing consumer tastes and possible entry the new competitor and the analysis result shows that the both aspects are on medium level thus, the right strategy choice for the café business in that area is growth strategy trough market segment, specialization, and selective investment, and to realize those general strategy was required the right marketing strategy to develop its café business. This research tries to give a solution in determining the strategy as an alternative which could be chosen by the café owner to continue his  next business.Penelitian ini memberikan gambaran kondisi bisnis cafe yang sedang “booming” di Kawasan Wisata Sembalun pada saat Pandemi Covid-19 melanda dunia. Tujuan dari penelitian ini adalah mengidentifikasi posisi bisnis cafe yang ada di Kawasan Wisata Sembalun dan memberikan alternatif strategi pemasaran yang dapat digunakan kepada pemilik cafe dalam upaya mengembangkan usahanya. Untuk mencapai tujuan tersebut dilakukan pengidentifikasian posisi bisnis setiap cafe dengan menggunakan Matrik Daya Tarik Industri (MDTI) yang melihat hubungan antara kekuatan bisnis dengan daya tarik industri. Aspek kekuatan bisnis yang dianalisis meliputi : pangsa pasar, kualitas produk, kebijakan harga, lokasi, fasilitas khusus, prmosi, sumber daya manusia, kemampuan manajerial, dan variasi produk. Sedangkan faktor daya tarik industri yang dianalisis meliputi: daya beli konsumen, kondisi ekonomi, kondisi politik, potensi pasar, struktur persaingan, perubahan selera konsumen, kemungkinan masuknya pesaing baru. Hasil analisis menunjukkan kedua aspek tersebut berada pada level sedang, sehingga pilihan strategi yang cocok untuk bisnis cafe di kawasan tersebut adalah Strategi Pertumbuhan Melalui Segmen Pasar, Spesialisasi, dan Investasi Selektif. Untuk mewujudkan strategi umum tersebut, dibutuhkan strategi pemasaran yang tepat untuk mengembangkan bisnis cafenya. Penelitian ini berusaha untuk memberikan solusi dalam menentukan strategi tersebut sebagai sebuah alternatif yang dapat dipilih oleh pengelola cafe dalam mengembangkan bisnisnya selanjutnya

Analysis of Halal Supply Chain Management and Internal Halal Traceability System on the Halal Integrity of Tourism in Support of UMKM Products in Lombok

This study aims to analyze and test the effect of halal supply chain management and internal halal traceability systems on the halal integrity of UMKM products supporting tourism in Lombok. Quantitative survey with 100 respondents. The sample criteria are Generation Y (24-39 years) UMKM entrepreneurs who have halal certified products. The sampling technique uses non-probability sampling, which is a targeted sampling technique. The technique of data collection is done through interview, questionnaire and observation. The data analysis technique in this study utilized PLS (Partial Least Square) analysis with the SmartPLS program. The results show that halal supply chain management has a significant positive effect on halal integrity, the internal halal traceability system has no significant positive effect on halal integrity and the internal halal traceability system has a significant positive effect on halal supply chain management

The Effect of Halal Destination Image, Travel Motivation and Marine Tourism as Branding Icons on Tourists' Decisions to Revisit

This research aims to investigate the influence of the Halal Destination Image, Travel Motivation, and marine tourism as branding icons on the decision to return. The sample was determined by purposive sampling with the criteria of tourists visiting Tanjung Aan Beach, who were included in the millennial generation with a minimum of one visit. This research uses of quantitative approach with a sample of seventy-five respondents. Data analysis used Statistical Product and Service Solution (SPSS) Version 16. The results of this research showed that the Halal Destination Image variable had a negative and insignificant effect on the decision to revisit tourists, the Travel motivation variable has a positive and significant influence on the decision to revisit tourists, and the marine tourism variable as a branding icon has a positive and significant effect on the decision to revisit tourists. This research is expected to be a reference, especially for the government and stakeholders in optimizing the implementation of the Halal Destination Image in a better direction, as well as increasing the decision to visit tourists to visit Tanjung Aan Beach touris

THE ROLES OF INTERPERSONAL RELATIONSHIP IN MANAGING BUSINESS RELATIONSHIP IN A HIGH-RISK AND UNCERTAIN MARKET

This paper aims to explore the roles of interpersonal relationship in managing business relationship in a high-risk and uncertain market. Exporting to a high-risk and uncertain market can lead to a greater possibility of problems occurring; such problems include: not receiving payment due to poor local banking systems; issues with tenders due to political uncertainty, and other problems. Managing business relationships in such markets can be more complex and difficult, exporters have to find ways to overcome the problems. The study followed the traditions of inductive logic and used a qualitative approach by exploring experiences of a small number case of British firms exporting to the Indonesian market. Data was analysed following the procedure of General Inductive Approach (GIA). The finding suggests that interpersonal relationships have greater roles as communication channels, the key mechanism to solve problems and to strengthen interpersonal and organisational trust to reduce perception of risk and uncertainty associated with the market and the business relationship

Pelatihan Dan Penampingan Pengolahan Rumput Laut Dan Hasil Laut Menjadi Aneka Kuliner Pada Nelayan di Desa Labuhan Haji Kabupaten Lombok Timur

This community service aims to improve the welfare of the community, especially in the coastal areas of Labuhan Hajj village who work as fishermen, as an area that is included in the category of underprivileged areas, this area needs touches that can improve the welfare of its people by optimizing the potential that exists in the village. namely seaweed and its sea products which are quite large. This century, named Kobe Molek, this time, how to cultivate the existing potential to make various culinary delights that can be liked by many people with various attractive forms, affordable prices and can be found in many places. One of the potentials of this area is processing sea rumpu into snacks that they like, having a distinctive taste, such as seaweed lunkhead, seaweed pilus cake, grass grass and so on, while ordinary fish is made of long-lasting shredded with a tantalizing taste and pamper the tongue of culinary lovers . as well as the form of packaging that makes consumers' eyes fixed and of course at a price that does not drain a lot of pockets. The village's huge potential requires high creativity so that it can be accepted by the community and able to compete among other entrepreneurs. This community creativity needs to be supported by training such as product processing, packaging and marketing and what is no less important is financial management.  This training is carried out in coordination with related agencies such as the social service, the trade office to be able to provide guidance and direction as well as provide assistance starting from training in production, packaging and sales. The container in the community called Kobe Molek is a container for fishermen's wives who are concerned about cultivating the potential of the village, namely seaweed and its fish products that process it into culinary according to the wishes of consumers. This product is marketed around the village and trying to be marketed through social media, such as Facebook, Instagram, whatshapp, with the hope that the products can be sold more widely and participate in exhibitions conducted by related agencies

Influence of Trust, Subjective Norm,and Perceived Usefulness on the Intention of Using Contraceptives with Education Level as Moderation Variables

This study aims to analyze and know the significance of the influence of trust variables, Subjective Norm, and Perceived Usefulness on the Intention of Using Contraceptives, as well as to know the role of Education Level in moderating the relationship of Trust, Subjective Norm, and Perceived Usefulness to the Intention of Using Contraceptives in Mataram City. The type of research used is causal research. The population in this study is a Childbearing Age Couple who have not used contraceptives in Mataram City. The number of samples taken as many as 380 people, determination of samples with purposive sampling techniques, and data analysis using SEM-PLS (Structural Equation Model – Partial Least Square) analysis with SmartPLS version 2.0 application. The results showed that: Perceived Usefulness became the dominant aspect that influenced the intention of using contraceptives followed by Subjective Norm and Trust. Education Level moderates Trust and Perceived Usefulness

UNDERSTANDING THE INTERRELATIONSHIPS AMONG RISK BEHAVIOUR, LEARNING AND MARKET ORIENTATIONS IN INTERNATIONAL BUSINESS RELATIONSHIPS

This paper aims to provide understandings on the interrelationships among risk behaviour, learning orientation and market orientation and business relationship development. This paper was developed based on a qualitative study of six British firms exporting to the Indonesian market. Data was collected through a series of in-depth interviews carried out in UK and Indonesia. The finding was established through a hermeneutic process. The exploration provides an understanding that risk behaviour, learning and market orientations are interrelated and they explain the fluctuation of relationship elements and thus the development of relationship between the British exporters and Indonesian Importers. Learning orientation has a greater role as it also influences the development through market orientation and risk behaviour. The discussion suggests that a company with a better learning orientation will have a better market orientation, become a risk taker and a better ability to develop business relationships