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1 research outputs found
How brand application influences brand performance: with emphasis on the role of telepresence as an intermediating variable
Author
Aaker D. A.
Bagozzi R. P.
+17 more
Iglesias O.
Keller Kevin L.
Keller Kevin L.
Mackenzie S. B.
권중문
김재영
김태용
마정미
박성연
박수경
이경렬
이경렬
이종호
이지은
주근희
최동궁
탁진영
Publication venue
'Korea Society for Consumer Advertising Psychology'
Publication date
Field of study
No full text
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