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How brand application influences brand performance: with emphasis on the role of telepresence as an intermediating variable
Authors
D. A. Aaker
R. P. Bagozzi
+17 more
O. Iglesias
Kevin L. Keller
Kevin L. Keller
S. B. Mackenzie
권중문
김재영
김태용
마정미
박성연
박수경
이경렬
이경렬
이종호
이지은
주근희
최동궁
탁진영
Publication date
Publisher
'Korea Society for Consumer Advertising Psychology'
Doi
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Abstract
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info:doi/10.21074%2Fkjlcap.201...
Last time updated on 10/02/2021