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2 research outputs found
Pragmatic Analysis of Persuasive Discourse in Public Service Advertisements
Author
Lakoff R
Lee H. -S.
+11ย more
McQuarrie E. F.
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Publication venue
'The Joongwon Linguistic Society of Korea'
Publication date
Field of study
No full text
Crossref
Consumers' Response towards the Advertising Creative with the Socio-psychological Appeals and the Moderating Effects of Collectivism Trait
Author
Brown S. P.
Burke M. C.
+46ย more
Dolich I. J.
Ho D. Y. F.
Holbrook M. B.
Homer P. M.
Hu H. C.
Kamins M. A.
Kim J. Y.
MacKenzie S. B.
MacKenzie S. B.
Richardson P.
Sirgy M. J.
Triandis H. C.
Zaichkowsky J. L.
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Publication venue
'Korea Society for Consumer Advertising Psychology'
Publication date
Field of study
No full text
Crossref