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    5 research outputs found

    Audience's Attitude toward Brand of News In terms of Anchor's Gender Difference - Comparison Between Hard news and Soft news, Public Broadcasting and Private Broadcasting-

    Author
    Publication venue
    'Brand Design Association of Korea'
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    Field of study
    No full text
    Crossref

    A Study of Local Television Channels’ Brand Communication Strategies in China

    Author
    Publication venue
    'Brand Design Association of Korea'
    Publication date
    Field of study
    No full text
    Crossref

    Effects of Psychological, Content, and Demographic Factors on Consumptions of Terrestrial Broadcasting

    Author
    Publication venue
    'Korean Political Communication Association'
    Publication date
    Field of study
    No full text
    Crossref

    Effects of Consumer Innovativeness on Review Intention and Recommend Intention by Mediating of Trust and Playfulness - Focused on TV Cooking Show -

    Author
    Publication venue
    'Korea Research Academy of Distribution and Management'
    Publication date
    Field of study
    No full text
    Crossref

    A Study on Influences of Public Service Announcements(PSAs) on Channel Brand Image and loyalty -Local MBC TV Station’s PSAs-

    Author
    Publication venue
    'Korean Academic Society for Public Relations'
    Publication date
    Field of study
    No full text
    Crossref
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