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3 research outputs found
The Influence of Event Quality on Brand Value, Satisfaction and Recommend Intention as perceived by Local Food Event Participants: Case of Miderdok Festival in Changwon Province
Author
Anderson J. C.
Axelsen M.
+26ย more
Bessiere J.
Chen C. F.
Fornell C.
Jang S. C. S.
Jin N.
Lee J.
Lee S. Y.
McDougall G. M. C.
Mithas S.
Namkung Y.
Oliver R. L.
Petrick J. F.
Raajpoot N. A.
Ryu K. S.
Simon C. J.
Sulek J. M.
Vajirakachorn T.
Westbrook R. A.
Whyte Jr W. H.
Yoon Y. S.
๊ถ์๋ฏธ
๊น์ ํ
์์ ๋ฏผ
์ ์ฐฝ์ด
์ด์๋ฌต
์๋ช ์ฌ
Publication venue
'Culinary Society of Korea'
Publication date
Field of study
No full text
Crossref
Effect of Parent Brand Image and Brand Awareness on Perceived Value and Brand Evaluation to Extended Brand : Focusing on the Bottled Water
Author
Aaker D.
Aaker D. A.
+62ย more
Aaker D. A.
Babin B. J.
Bojanic D. C.
Boulding W.
Chen P. T.
Chowdhury J.
Dodds W. B.
Engel C.
Ettinger W. H.
Fornell C.
Grรถnroos C.
Holbrook M. B.
Keller K. L.
Keller K. L.
Mano H.
McDougall G. H.
Oliver R.L
Parasuraman A.
Park C. W.
Park C. W.
Sheth J. N.
Sichtmann C.
Sirdeshmukh D.
Smith D. C.
Sweeney J. C.
Taylor V. A.
Yang K.
Yang Z.
Zeithaml V.
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Publication venue
'Korea Service Management Society'
Publication date
Field of study
No full text
Crossref
The Effect of Airline Service Quality on the Perceived Customer Value and Attitude
Author
Babin B. J.
Bagozzi R.P.
+68ย more
Batra R.
Bearden W.O.
Bloch P.H.
Bojanic D. C.
Bolton R.N.
Boulding W.
Chang T.Z
Claeys C.
Cronin Jr, J. J.
Dhar R.
Fenigstein A.
Fitzsimons G. J.
Fornell C
Gallarza M. G.
Gerpott T. J.
Geyskens I.
Gilbert D.
Grรถnroos C.
Holbrook M. B.
Holbrook M.B
Holt D.B.
Homer P.M.
Jo Bitner M.
Keller K. L.
Kotler P.
Lalwani A.K
Leary M.R.
Liljander V.
Liou J.J.
Oh H.
Parasuraman A.
Parasuraman A.
Patterson P.G
Scheier M.F.
Sheth J. N.
Snyder M.
Sweemey J. C.
Sweeney J.C.
Tsaur S.H.
Tudoran A.
Vigneron F.
Westbrook R.A.
White K.
Yang K.
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Publication venue
'The Aviation Management Society of Korea'
Publication date
Field of study
No full text
Crossref