幼兒園成功品牌的內涵及其相關議題探討

[[abstract]]本研究依據教育現場人員的訪談內容，分析受訪者對幼兒園品牌的見解以及理想品牌管理的主要內涵。研究中以自編的訪談大綱針對南部地區私立幼兒園的14 位受訪者進行半結構性訪談，包含6 所不同背景條件之幼兒園經營者與園所長及8 位家長代表。研究發現受訪者認為園所運用品牌概念有其重要性與功能性，理想的幼兒園品牌內涵經由逐字稿內容梳理得十個項目，經由歸納整併為品牌建立、品牌行銷與品牌成效評估三步驟

台湾企業における組織の活性化に関する調査 : リーダーシップ行動とサイコロジカル・エンパワーメントに注目して

The purpose of this paper is to understand the actual situation of leadership from a questionnaire survey, focusing on the concept of empowerment in Taiwanese companies. The questionnaire targeted 234 respondents and was collected from 205（87.6% response rate）. This paper presents the results of the primary tabulation of the collected data

高級職業學校品牌管理量表之發展

[[issue]]3

對工藝概念的認識

[[issue]]6

幾項工藝教育發展的反應

[[issue]]12

國中小學校行銷指標與行銷運作之研究

[[issue]]2

幼稚園品牌行銷、品牌權益與家長行為意向之研究 Brand Marketing, Brand Equity, and Parents’ Behavior Intention at Kindergartens

本研究旨在探討幼稚園品牌行銷、品牌權益與家長行為意向的現況，並探討各變項間之關聯。為達研究目的，研究透過自編問卷進行調查並分析資料。採分層隨機方式抽取臺灣地區100所私立幼稚園的園長、保育員與家長共1,200位進行調查，得有效樣本735人。研究發現，受試者知覺幼稚園品牌行銷、品牌權益和家長行為意向的情形，整體而言尚屬良好，但各構面間有落差；在徑路關係方面，品牌行銷影響品牌權益、品牌權益影響家長行為意向，亦即，品牌行銷對家長行為意向具有直接和間接效果；整體而言，本研究的結構模式可適用於不同群組，但在部分因素的負荷量上稍有差異；而在背景變項上，以「家長身分、較大規模、具有直營機構」的受試者知覺各變項的運作情形較為理想。 The purpose of this study was to explore the current status of brand marketing, brand equity, and parents’ behavior intention at kindergartens, as well as to assess the correlation between these variables. A survey was conducted using self-edited questionnaires ,and then data were analyzed. 1200 directors, child-care workers ,and parents from 100 private kindergartens in Taiwan were selected through stratified random sampling, and 735 questionaires were returned with valid responses. It was found that brand marketing, brand equity ,and parents’ behavior intention were well perceived as a whole. However, there was a significant difference between these dimensions. In pass relations, it was found that brand marketing would affect brand equity, brand equity had an impact on parents’ behavior intention, and brand marketing had direct and indirect effects on parents’ behavior intention. In general, the structural model of the study could apply to different groups. However, there was a slight difference in partial factor loading. As to background variables, subjects who were “parents at large-scale units with direct managing organization” had better perception of each variable

Installation Type of Flame Type Detector Sapply in Petrochemical Plant

[[abstract]]目前國內火焰式探測器之運用越趨廣泛，尤其是石化廠、煉油廠及高科技廠等，處處皆可看見其身影。雖使用漸普及，但又未像偵煙式及偵熱式等探測器那樣熟悉。由於煉油廠是屬於高風險之製造場所，易燃之物質相當多，設備皆相當高昂，一旦發生火災其企業之損失將相當嚴重。因此，無論是單?作為火焰探?系?,還是作為連動自動滅火系?一部分的火焰偵?,都必須對火焰探測器的探頭提出相當高的要求。由於經歷幾次大規模災害後，國內工安意識逐漸抬頭，尤其是石油化學工廠更是民眾所關切之目標。本研究針對煉油廠的製程、設備等進行研究。探討火焰式探測器在各種燃氣、油品於初期洩漏燃燒時，裝設高度、角度與反應時間之關係。本研究的結果可供業界在安裝火焰式探測器時之參考依據，避免因高處設置造成監視死角。或者是因高度造成火焰無法落在探測器最有利之監視位置，以至於無法在規定之時間內發出警報，這是相當危險的。因此在設置上必須要求在完工時進行現場實測，以找出探測器最佳之監視角度。[[abstract]]Theapplicationsofflamefiredetectorsaremoreextensiveatpresent,especiallyinpetrochemicalplants,refineries,andsemi-conductorsindustries.Flamefiredetectorbecomespopulareverywhere,butpeoplearenotfamiliarwithitassmokefiredetectorandheatfiredetector.Refineryisthehighriskmanufacturingindustry,withlargeamountofflammablematerialsandexpensiveequipments.Oncewhenfireaccidentwasoccurredinrefineries,thelosswouldbeserious.Asthefiredetectionortheelementofautomaticfireextinguishingsystem,werequestthedetectorswithhighsensitivity.Duetoseverallarge-scaledisasters,peopleinTaiwanconcerncaremoreaboutthesafetyissues,Especiallythepetrochemicalplantistheconcernofthepeople.Thispaperemphasizedisfocusontherefineryprocesses,andequipmentstosurveytheflamefiredetectorinstallationunderseveralconditionswhenafireisoccurredintheinitialstage.Toavoidthemalfunctionofthedetectors,weshallmakethedetectorsbeabletojudgebythedetectedsignals,andreducethemissingfunctionrate.