Strategia dywersyfikacji produktowej na przykładzie marki Wielton AGRO

Diversification, a strategy intended to lead to the expansion of the scope and scale of business activities, is one amongst principal business development strategies pursued by enterprises. Product diversification is one of business strategies, which involves producing and selling a new line of products/services manufactured using existing or/and new technologies, and meeting needs other than the existing products/services can satisfy.The aim of the paper is to discuss the substance and importance of product diversification strategy in agricultural machinery industry using the Wielton AGRO brand owned by Wielton S. A. corporate group as an example.Diversification and product diversification have been defined following the review of literature devoted to business strategy. Then the primary market of semitrailers in Poland is presented. Next, a profile of Wielton AGRO brand is provided together with strategic analysis covering its macro and micro environment. The first was carried out using the PESTEL analysis, while for the second one we used the BCG matrix.Conducted analyses have demonstrated that product diversification strategy adopted and delivered by Wielton AGRO brand has enhanced the real development potential of Wielton S. A. and the entire corporate group by offering new semitrailers for agriculture that meet client requirements and expectations. In addition, it has diversified sources of income and strengthened the position of the Wielton brand in the domestic and international markets mainly by increasing the share of exports.Dywersyfikacja jest jedną z podstawowych strategii rozwoju przedsiębiorstw, opierającą się na rozszerzeniu zakresu i skali swojej działalności. Jednym z jej rodzajów jest dywersyfikacja produktowa polegająca na wprowadzeniu nowych, dotychczas niewytwarzanych wyrobów/usług, realizowanych z wykorzystaniem dotychczasowych lub/i odmiennych technologii, zaspokajających inne potrzeby niż wyroby/usługi obecne. Celem artykułu jest przedstawienie istoty i znaczenia strategii dywersyfikacji produktowej w sektorze produkcji maszyn rolniczych na przykładzie marki Wielton AGRO należącej do grupy kapitałowej Wielton S. A. Na podstawie przeprowadzonych studiów literaturowych z zakresu strategii przedsiębiorstw zdefiniowano dywersyfikację i dywersyfikację produktową. Następnie opisano rynek nowych naczep rolniczych w Polsce. W dalszej kolejności scharakteryzowano markę Wielton AGRO oraz wykonano analizę strategiczną obejmującą makrootoczenie i mikrootoczenie. Do analizy makrootoczenia wykorzystano metodę PEST/EL, mikrootoczenia – macierz BCG. Przeprowadzone analizy dowiodły, że przyjęta i realizowana strategia dywersyfikacji produktowej marki Wielton AGRO pozwoliła zwiększyć realny potencjał rozwojowy Wielton S. A., jak i całej grupy kapitałowej, poprzez zaoferowanie nowych przyczep rolniczych dopasowanych do oczekiwań i wymagań klientów. Ponadto umożliwiła dywersyfikację źródeł przychodów oraz umocniła pozycję marki Wielton na rynku krajowym i zagranicznym, głównie poprzez znaczny udział eksportu nowych produktów

On Four Semantic Antinomies and Their „Solutions”

The Liar, Berry's, Richard's and Grellling's antinomies are presented and ana-lysed in this article. Three non-classical sentential calculi are presented, too. The author also discussed these calculi from the point of view of their application for the solutions of these antinomies

Słowacki w oczach Sienkiewicza. Kilka uzupełnień, korekt i domysłów

Słowacki in the eyes of SienkiewiczHenryk Sienkiewicz was fascinated by the work of Juliusz Słowacki throughout his life. He first encountered the poet’s works at school; he would then read them constantly, learn many fragments by heart and often refer to them in his essays and critical writings as well as private letters, especially those he wrote to his sister-in-law, Jadwiga Janczewska. His favourite and most frequent source of Słowacki quotes was Beniowski; he used, first of all, its digressions, striking metaphors, aphorisms and bon mots. These were often self-centred thematically; they referred to the poet’s creative process and were often used by Sienkiewicz to refer to his own situation as a writer. Using the famous octave from Beniowski “all I want is for the pliant tongue...” as a model, he stylised his youthful poem: “I know not how I am to wield the poetic inspiration...”; he created protagonists “not according to a tailor’s but to Phidias’ measure”; not wanting to turn round and round in a “positivist sunflower” like Słowacki in an “émigré sunflower”, he tried to call jokingly – following the poet’s example: “to critics, like to dogs, I throw a few bones”. Sienkiewicz would also often quote from Balladyna, Grób Agamemnona [Agamemnon’s Tomb], W Szwajcarii [In Switzerland] and Do autora Trzech psalmów [To the Author of the Three Psalms]. During the anniversary celebrations 1899 – the 50th anniversary of the poet’s death, 1909 – the 100th anniversary of his birth, Sienkiewicz delivered a speech at the unveiling of the Słowacki monument in Miłosław, published the Słowacki-Helios article as well as a few other articles in connection with celebrations in Galicia. While praising the poet’s greatness, he complained about the mania of writing epigonic poems modelled on Słowacki’s works.Słowacki in the eyes of SienkiewiczHenryk Sienkiewicz was fascinated by the work of Juliusz Słowacki throughout his life. He first encountered the poet’s works at school; he would then read them constantly, learn many fragments by heart and often refer to them in his essays and critical writings as well as private letters, especially those he wrote to his sister-in-law, Jadwiga Janczewska. His favourite and most frequent source of Słowacki quotes was Beniowski; he used, first of all, its digressions, striking metaphors, aphorisms and bon mots. These were often self-centred thematically; they referred to the poet’s creative process and were often used by Sienkiewicz to refer to his own situation as a writer. Using the famous octave from Beniowski “all I want is for the pliant tongue...” as a model, he stylised his youthful poem: “I know not how I am to wield the poetic inspiration...”; he created protagonists “not according to a tailor’s but to Phidias’ measure”; not wanting to turn round and round in a “positivist sunflower” like Słowacki in an “émigré sunflower”, he tried to call jokingly – following the poet’s example: “to critics, like to dogs, I throw a few bones”. Sienkiewicz would also often quote from Balladyna, Grób Agamemnona [Agamemnon’s Tomb], W Szwajcarii [In Switzerland] and Do autora Trzech psalmów [To the Author of the Three Psalms]. During the anniversary celebrations 1899 – the 50th anniversary of the poet’s death, 1909 – the 100th anniversary of his birth, Sienkiewicz delivered a speech at the unveiling of the Słowacki monument in Miłosław, published the Słowacki-Helios article as well as a few other articles in connection with celebrations in Galicia. While praising the poet’s greatness, he complained about the mania of writing epigonic poems modelled on Słowacki’s works

There is Something that Does Not Exist: An Attempt to Solve the Riddle of Being

In the article the formalization of a certain fragment of ontology is presented. The axiomatic definition of property and few definitions of the notion of existence are given. The opinion about two kinds of existence is asserted

Beth's Semantic Tables for Some Non-classical Sentential Calculus

In the paper the author presents a slightly modified Beth's method that helps to prove if a formula is or is not a tautology of the following non-classical sentential calculi: Łukasiewicz's three valued sentential calculus (Ł3), Priest's paradox logic (LP), and nihilistic sentential calculi: n'1, n'3, n'4, n'5

The Mode of Being of Popular Literature in the 20th Century

The article is devoted to the functioning of literature (and, more broadly, cultural texts) in popular circulation and the transformation of their role in the 20th century. The starting point for the analysis is the link between commercialisation (as an immanent feature of the ‘lowbrow’ circulation) and the artistic quality of the output that is part of it. The examples of the phenomena under discussion come from different linguistic milieux. This highlights the transnational nature of popular works, which feature invariant solutions to plots. In these two contradictory yet simultaneous tendencies can be observed: schematisation and de-schematisation, which renews conventionalised solutions. The author also emphasises the role of English-language works in the creation of figures of the collective imagination. Their presence in the minds of readers and the transformations they undergo with the development of industrial society and urbanisation processes can be traced from the late 19th century to the 1990s. That is why the 20th century — a period of intense expansion of popular culture — is a cohesive cultural entity with distinguishable individual periods. They are usually associated with socio-political crises, with stories becoming a cultural response to them and, at the same time, their artistic reception in the imaginarium communis. In addition, this is a time of technological progress, significantly affecting the distribution and media-based mediation of cultural texts in popular circulation. Literature has ceased to be a ‘separate phenomenon’ in it, hence the need to look at it as a part of a larger whole, with which it enters into various relationships. The domination of English-language output during the analysed period is associated with the global hegemony of the Anglo-American entertainment model. At the same time — in the works available to Polish-speaking readers — its ‘over-presence’ stems from the appearance after 1989 of a large number of translations, which have significantly influenced domestic pop-culture; moreover, their popularity in the reality of the free market economy has been determined by the read- ers themselves with their purchasing choices. It is hard to speak in this situation of the existence of national models of popular culture, although undeniably there are authors who dominate the local publishing markets. And yet they, too, exist in the context of the global pop culture industry

Instytucje nadzoru właścicielskiego nad spółkami samorządowymi

Głównym celem artykułu jest zdefiniowanie pojęcia instytucji nadzoru właścicielskiego oraz wskazanie i omówienie ich znaczenia w systemie nadzoru nad spółkami z kapitałem jednostek samorządu terytorialnego. W pierwszej części artykułu dokonano charakterystyki pojęcia spółki z udziałem jednostek samorządu terytorialnego. Następnie omówiono istotę nadzoru właścicielskiego nad spółkami samorządowymi. W drugiej części, na podstawie rozważań teoretycznych, zdefiniowano pojęcie instytucji nadzoru oraz wymieniono i opisano rodzaje instytucji, wskazując na ich znaczenie we właściwym wykonywaniu uprawnień właścicielskich i nadzorczych nad spółkami. Autor przyjął, że przez pojęcie instytucje nadzoru właścicielskiego należy rozumieć formalne i nieformalne reguły i procedury oraz podmioty, które zostały ukonstytuowane w przepisach prawa i których uprawnienia i kompetencje determinują kształt instytucji

Nadzór właścicielski nad spółkami komunalnymi a zrównoważony rozwój społeczności lokalnych

Especially important and actual issue is to take into account the needs of and interests of local commun- ities by municipal companies that are increasingly common form of conduct of public utilities. Because of its public nature, they should strive for the best meeting the needs and expectations of residents to effectively improve the quality of their lives and prosperity in accordance with the concept of sustainable development. The research shows that the supervisory boards of the municipal companies in the utmost account of the interests the executive bodies (the owners) in the action they take decisions on issues of companies. In lesser extent they interested in the implementation of such actions, which will be in accordance with the needs and expectations of local communitie

Some Remarks on the Principle of Bivalence, the Principle of Contradiction and the Principle of Rxcluded Middle

In the article some known arguments against the principle of bivalence and the principle of excluded middle are recalled and examined. New arguments against the principle of contradiction are also presented