Evaluation of Sustainable Digital Agriculture Marketing Using The AHP Method

The increasing world population is estimated to reach about 9.7 billion people by 2050. In this case, intensive good agricultural practices aimed at increasing productivity in agricultural production activities were targeted in order to reach sufficient basic food sources. Agricultural businesses that follow a sustainable agricultural policy will benefit greatly in achieving the level of economic, social and environmental sustainability in the future by using their resources effectively and efficiently. With the increase in yield techniques and good agricultural practices depending on the developments in agricultural technologies, the issue of digitalization will play an important role in the agriculture and marketing sectors. Efforts to solve the problems related to the agricultural sector will make important contributions in the field of sustainable digital agriculture and marketing. In this study, the alternatives related to the use of precision agricultural technologies, the use of digital platform and tools, the use of social media and digital marketing was evaluated by AHP method and it was understood that the use of precise agricultural technologies was in the first place. Keywords: digital agriculture, AHP, marketing, sustainable DOI: 10.7176/JMCR/89-04 Publication date: April 30th 202

Internet Gaming Disorder and its associated personality traits: a systematic review using PRISMA guidelines

For most individuals, videogame playing is a fun and enjoyable activity that brings many benefits. However, for a small minority, the activity can be problematic and has led to much research into “gaming disorder.” In explanations concerning the contributory factors to gaming disorder, personality traits have been increasingly studied. The present paper carried out a systematic review of available literature using Preferred Reporting Items for Systematic Reviews and Meta-analysis (PRISMA) guidelines. The inclusion criteria were (i) publication date between 2000 and 2018, (ii) being an empirical study, (iii) written in English and Turkish languages (the two languages spoken by the authors), (iv) published in a scholarly peer-reviewed journal, and (v) conducted an assessment of IGD and personality traits objectively. Studies were excluded from the review if they were (i) single-case studies, (ii) unpublished thesis and dissertation studies, and (iii) not published in a peer-reviewed journal. Following these procedures, 21 eligible empirical studies were included. Results demonstrated that 24 distinct personality traits had been examined in relation to IGD and that some of these traits were demonstrated as risk factors for gaming addiction (although not always in the same direction)

The association between internet gaming disorder and impulsivity: a systematic review of literature

Research examining Internet Gaming Disorder (IGD) has increased substantially over the past decade. One of the risk factors for IGD includes poor impulse control. The present study comprises the first ever systematic review of studies examining the relationship between IGD and impusivity utilizing the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) guidelines. A literature search was conducted via EBSCO (which included the following academic databases: Academic Search Complete, PsycARTICLES, and PsycINFO), PubMed, ScienceDirect, Web of Science, and Wiley Online Library. The inclusion criteria were (i) publication date between 2000 and 2019, (ii) being an empirical study that collected primary data, (iii) written in English and Turkish languages (the two languages spoken by the authors), (iv) published in a scholarly peer-reviewed journal, and (v) conducted an objective assessment of both IGD and impulsivity. Following these procedures, 33 eligible empirical studies remained for evaluation in the present review comprising 18,128 participants in total. Results demonstrated that despite many methodological weaknesses, 32 studies reported a positive association between impulsivity and IGD. Possible explanations for this consistent finding appear to indicate that altered neurobiological structures detected in participants with impulsivity may explain some of the relationships between impulsivity and internet gaming disorder

Fear of missing out (FoMO) and gaming disorder among Chinese university students: impulsivity and game time as mediators

Background and aims: Research into the fear of missing out (FoMO) has greatly increased in recent years. Given the negative consequences of gaming disorder (GD) among a small minority of individuals, there is an increasing need for research examining the impact of FoMO on GD. However, little is known about the roles of impulsivity and gaming time as mediators in the relationship between FoMO and GD. The present study examined whether impulsivity and gaming time mediated the relationship between FoMO (trait-FoMO and state-FoMO) and GD among Chinese university students, as well as the prevalence of GD. Methods: A total of 1127 university students completed an online survey including the Chinese Trait-State Fear of Missing Out Scale (T-SFoMOS-C), the Barratt Impulsiveness Scale-Brief (BIS-Brief), gaming time survey, and the Chinese Gaming Disorder Scale (CGDS). Results: The prevalence of GD was 6.4% among Chinese university students. Trait-FoMO was found to indirectly impact GD via impulsivity and gamine time, whereas the direct effect of trait-FoMO on GD and the mediation effects of gaming time were not confirmed. State-FoMO impacted on GD both directly, and indirectly via the mediation effects of impulsivity as well as impulsivity and gaming time. Conclusion: Trait-FoMO on GD was fully mediated via impulsivity and gaming time, whereas state-FoMO on GD was partly mediated via impulsivity and gaming time. Individuals with high levels of FoMO were more likely to show impulsivity and spend a longer time gaming, and these factors were associated with GD. These findings provide insights to incorporate into health prevention programs to help regulate emotion, control impulsivity, and decrease GD

Problematic Facebook use and problematic video gaming as mediators of relationship between impulsivity and life satisfaction among female and male gamers

Over the past few decades, many new technologies have emerged, such as portable computers, the internet and smartphones, which have contributed to improving the lives of individuals. While the benefits of these new technologies are overwhelmingly positive, negative consequences are experienced by a minority of individuals. One possible negative aspect of new technologies is their problematic use due to impulsive use which may lead to lower life satisfaction. The present study investigated the mediating role of problematic video gaming (PVG) and problematic Facebook use (PFU) in the relationship between impulsivity dimensions and life satisfaction as well as the relationship between impulsivity dimensions and problematic behaviors. Additionally, the potential impact of gender differences was also examined. The study comprised 673 gamers (391 females) aged 17–38 years (M = 21.25 years, SD = 2.67) selected from 1365 individuals who completed an offline survey. PFU was assessed using the Facebook Intrusion Scale, and PVG was assessed using the nine-item Internet Gaming Disorder Scale–Short-Form (IGDS9-SF). Impulsivity dimensions such as attention, cognitive instability, motor, perseverance, self-control, and cognitive complexity were assessed using the Barratt Impulsiveness Scale (BIS-11), and life satisfaction was assessed using the Satisfaction With Life Scale (SWLS). Depending on the specific impulsivity dimension, findings showed both positive and negative relationships between impulsivity and life satisfaction. Attention and perseverance subtypes of impulsivity were primarily associated with problematic behaviors. Additionally, cognitive complexity was associated with PFU among female gamers, whereas cognitive instability was associated with PVG among male gamers. Additionally, PVG was primarily associated with lower life satisfaction. However, there was no mediation effects between impulsivity dimensions and life satisfaction via PFU or PVG. These findings provide a better understanding of the relationship between problematic behaviors, life satisfaction, and impulsivity among gamers and the differences between male and female gamers

Renewable Energy Resources, Challenges and Applications

Energy demand in the world is nowadays growing further out of limits ofinstallable generation capacity. Therefore, future energy demands should be metand improved efficiently and securely. Energy solutions should be supported by utilizing renewable energy sources. At present, the contribution of renewable energyto the world primary energy is not high to meet the primary energy and electricitysupplies. Both developed and developing nations will necessarily continue to relyon fossil fuels in the coming decades. In developing countries, the situation is moreinconvenient than that for developed countries. Many developing countries havebeen apparently trying to restructure their energy sectors. It seems that it is difficult to realize innovations. Cost, market share and policy are the main barriers forthe development of renewable energy. In the strategy plans of many countries, thesustainable development in relation to the parameters such as economic, social andindustrial is supported by their energy policies. New enabling technologies relatedto renewable energies will also help to reduce environmental costs, and thus theenergy systems will be operated as both securely and economically without environmental problems. New renewable energy markets are surely required in both thewholesale and retail markets.</p

Sürdürülebilir dijital tarım pazarlamasının AHP metodunu kullanarak değerlendirilmesi

Artan dünya nüfusunun 2050 yılına kadar yaklaşık 9,7 milyar kişiye ulaşacağı tahmin edilmektedir. Bu durumdayeterli temel gıda kaynaklarına ulaşabilmek için tarımsal üretim faaliyetlerinde verimliliği artırmaya yönelikyoğun iyi tarım uygulamaları hedeflenmiştir. Sürdürülebilir bir tarım politikası izleyen tarımsal işletmeler,kaynaklarını etkin ve verimli kullanarak gelecekte ekonomik, sosyal ve çevresel sürdürülebilirlik düzeyineulaşmada büyük fayda sağlayacaktır. Tarım teknolojilerindeki gelişmelere bağlı olarak verim tekniklerinin ve iyitarım uygulamalarının artması ile birlikte dijitalleşme, tarım ve pazarlama sektörlerinde önemli rol oynayacaktır.Tarım sektörü ile ilgili sorunların çözümüne yönelik çalışmalar, sürdürülebilir dijital tarım ve pazarlama alanındaönemli katkılar sağlayacaktır. Bu çalışmada, hassas tarım teknolojileri kullanımı, dijital platform ve araçlarınkullanımı, sosyal medya ve dijital pazarlama kullanımı ile ilgili alternatifler AHP yöntemi ile değerlendirilmiş vehassas tarım teknolojileri kullanımının ilk sırada olduğu anlaşılmıştır.&nbsp;The increasing world population is estimated to reach about 9.7 billion people by 2050. In this case, intensive goodagricultural practices aimed at increasing productivity in agricultural production activities were targeted in orderto reach sufficient basic food sources. Agricultural businesses that follow a sustainable agricultural policy willbenefit greatly in achieving the level of economic, social and environmental sustainability in the future by usingtheir resources effectively and efficiently. With the increase in yield techniques and good agricultural practicesdepending on the developments in agricultural technologies, the issue of digitalization will play an important rolein the agriculture and marketing sectors. Efforts to solve the problems related to the agricultural sector will makeimportant contributions in the field of sustainable digital agriculture and marketing. In this study, the alternativesrelated to the use of precision agricultural technologies, the use of digital platform and tools, the use of socialmedia and digital marketing was evaluated by AHP method and it was understood that the use of preciseagricultural technologies was in the first place</p

Sosyal Medya Pazarlama Aktiviteleri ile Satın Alma Niyet iArasındaki İlişkide Marka Kişiliğinin Rolü: Literatür Araştırması

Dijital dünyadaki gelişmeler, iş ortamında beliren değişikliklerle başa çıkmada işletmelerinizlediği stratejiyi değiştirmiş, dolayısıyla pazarlamacıların müşteri ile temas etme yolları,kaynakları ve müşteriyi çekme ya da elde tutma için kullandıkları yöntemler de değişmiştir. Budeğişimler temelde, sanal dünyada müşterinin ihtiyaçlarının, özelliklerinin, fikirlerinin, ilişkiörüntülerinin ve sorunlarının anlaşılmasını sağlayacak ilişkiler geliştirmeyi gerektirmiştir.Geliştirilen ilişkiler sayesinde, tüketicilerin satın alma niyetleri ile satın alma aşamasında hangifaktörlere önem verdikleri anlaşılmaya başlanmıştır. Literatür taramasına dayalı bu çalışmada,müşterilerle ilişki kurmada sağladığı faydaların yanı sıra birçok farklı avantaja sahip sosyal medyapazarlama faaliyetlerinin ve marka kişiliğinin, tüketicinin ilgili markayı satın alma niyeti üzerindekidoğrudan etkileri incelenmiştir. Bu çalışmayla, marka kişiliğinin sosyal medya pazarlamafaaliyetleri ile tüketicinin satın alma niyeti arasındaki ilişkide olası aracı etkisinin incelenmesineduyulan ihtiyaç vurgulanmakta ve bu konuda yapılacak öncül çalışmalara motivasyon kaynağıolması amaçlanmaktadır.The developments in the digital world have changed the strategy followed bycompanies in dealing with changes in the business environment. Therefore, the way marketerstouchpoints with the customer, the resources, and the methods they use to attract or retain thecustomer have changed. These changes essentially required developing relationships that wouldenable the customer to understand the needs, characteristics, ideas, relationship patterns, andproblems in the virtual world. Thanks to the relationships that have been developed, it has begunto be understood the purchasing intentions of the consumers and the factors they attachimportance to the purchasing phase. Based on the literature review, this study examines theeffects of social media marketing activities, which have many different advantages besides theirbenefits in establishing relationships with customers, and brand personality on consumers'intention to purchase the relevant brand. With this study, the need to examine the possiblemediating effect of brand personality on the relationship between social media marketingactivities and the consumer's purchase intention is emphasized, and it is aimed to be a source ofmotivation for conducting studies on this subject.&nbsp;</p