„MEKA MOĆ“ I GLOBALNO UPRAVLJANJE SVETOM

To enslave someone without any war is the culmination of the military art, used to say one ancient Chinese philosopher. One American politican also said that it is not important how many enemies you have killed, but it is important how many enemies you have attracted to become your ally. On the other side Stalin ironically asked Churchill and Roosevelt how many troops and arms Vatican Pope holds in his hand? Few decades after that, Vatican Polish Pope John Paul II answered on that question, by destroying the Berlin Wall and the whole communism. Anyway, it could be said that for the victory in the so-called Cold War thanks, bombs, aeroplanes, troops were not so important, but the important was how to conquer the heart and the soul of the young people of the opposing side. In that sense Hollywood, R’n’R, pop-culture and generally said the way of life, the life style had the most important role. Even when you hate America, you like Mickey Mouse and Coca-Cola, said one Serbian researcher and it is a key for understanding what the soft power is. But, the author of this article thinks that the analyze of the soft-power is important not only for the understanding what has happened in the history in the so-called Cold War. It is also important to understand the system of the rulling of the contemporary world. French President De Gaulle used to say that it is very difficult to be the ruler of the nation that has more than 300 species of cheese. So, it is always better if people are dressed on the same way, if they watch same movies, if they listen same music, if they believe in same ideas, if they have the same life-styles. Having in mind that the role of the pop-culture and the soft power has the great importance in the global rulling of the world. In that sense, it could be said that different forms of manipulation and media propaganda are very important, and because of that the author of this text has payed great attention to advertising and persuasion. The unification of the life-styles in Mao Tse Tung’s and Stalin’s dictatorships were too obvious, much more than it is obvious today’s unifcation in the empires (dictatorships) of Beneton, Nike, Lewis, Hugo Boss, and other fashion companies and companies that produce pop-cultural products.Podjarmiti nekoga bez rata vrhunac je vojnog umeća, smatrao je jedan kineski flozof. Jedan američki političar je rekao da nije važno koliko ste neprijatelja ubili, već koliko ste ih privukli na svoju stranu da vam budu saveznici. Sa druge strane, Staljin je ironično pitao Čerčila i Ruzvelta, koliko oružja i trupa ima u svojim rukama vatikanski papa? Nekoliko decenija kasnije, poljski papa Jovan Pavle II odgovorio je na to pitanje rušenjem Berlinskog zida, ali i čitavog komunizma. U svakom slučaju za pobedu u „hladnom ratu“ tenkovi, bombe, avioni, vojska, nisu bili toliko važni, koliko je bilo važno osvojiti srce i dušu mladih ljudi suprotne strane. U tom smislu Holivud, rokenrol, pop kultura i uopšte uzev način života i životni stil igrali su vrlo važnu ulogu. Čak i kada se mrzi Amerika, vole se Miki Maus i koka-kola, rekao je jedan srpski istraživač i to je ključ za razumevanje šta je to meka moć. Autor ovog članka međutim smatra da je analiza svega onoga što čini meku moć vrlo značajna ne samo zato da bi se shvatila prošlost i šta se to desilo u „hladnom ratu“, već je to svakako značajno i za razumevanje Sistema vladanja u savremenom svetu. Francuski predsednik De Gol je govorio da je teško vladati narodom koji ima preko 300 vrsta sireva. U tom smislu je uvek bolje kada su ljudi obučeni na isti način, kada gledaju iste filmove, kada slušaju istu muziku, kada veruju u iste ideje, ili kada imaju iste životne stilove. Imajući sve to u vidu uloga pop kulture i meke moći je od izuzetne važnosti za globalno upravljanje svetom. U vezi sa tim bi se moglo govoriti da su različiti oblici manipulacije i medijske propagande, od izuzetnog značaja, te zbog toga autor ovog teksta posebnu pažnju posvećuje reklamiranju i ubeđivanju. Unifkacija životnih stilova u Mao Ce Tungovoj i Staljinovoj diktaturi bila je isuviše očigledna, svakako mnogo očiglednija nego što je to unifkacija u imperijama i diktaturama kakve su Beneton, Nike, Lewis, Hugo Boss i druge modne kompanije i kompanije koje proizvode pop kulturne proizvode

Fixed points of asymptotically regular mappings

Two general fixed point theorems for asymptotically regular self-mappings on a metric space X which satisfy the contractive condition (1) below are proved. Our results extend and generalize results of Sharma and Yuel [4] and Guay and Singh [3]

ĐENOVEZE SINDROM

In March 1964 in New York, Catherine Genovese, a 28 years old girl was raped and killed in front of her house. Many of her neighbors were watching that, but nobody tried to help her. Only after the seducer finished his job, neighbors called police and emergency, but it was too late, Catherine Geoneve died on the road to the hospital. That case shocked America and many articles has been written in New York Times about that. Social psychologists that phenomenon that many people are staying without try to give a help, or at least to react on some way, called „bystander effect“, or „Genovese syndrom“. Some of them made experiments in which they have shown that people usually do not react if they are in group, if there are many witnesses – it is in some way the diffusion of the responsibility. Anyway, that „bystander effect“, or „Genovese syndrom“, could play very important role in the prevention of the criminality. Because of that, experts, especially in the USA, work very much with ordinary people, who could be in the position of bystanders. In that sense, there are many projects, called „neighborhood watch“, or on some other, similar way, that has to prepare people to react on the adequate way if they notice some unacceptable behavior. The word is not only about murders, robberies, rapes, or similar offences, the word is also about the corruption in one enterprise, or some other economic crimes. The international organization of ombusmans, points out some of those problems. The author of this text talks here about the case of Catherine Genovese, about the „bystander effect“, about the „neighborhood watch“.Marta 1964. godine, Katarina Đenoveze, 28-godišnja devojka, bila je u Njujorku ispred svoje kuće silovana i ubijena. Taj događaj posmatralo je više njenih komšija, ali niko joj nije na bilo koji način pružio pomoć. Tek, nakon što se napasnik udaljio, komšije su pozvale policiju i hitnu medicinsku pomoć, ali bilo je kasno, Katarina Đenoveze je već bila mrtva. Slučaj je šokirao američku javnost, u „Njujork Tajmsu“ je veoma mnogo pisano o tome. Socijalni psiholozi su tada lansirali i pojam „Đenoveze sindrom“, odnosno „Bystander efekat“, gde se u stvari događa da što je veći broj prisutnih ljudi, kao slučajnih prolaznika – svedoka, to je manja verovatnoća da će neko od njih na odgovarajući način reagovati i pružiti pomoć. U vezi sa tim u SAD su se razvili mnogi projekti komšijskog nadgledanja, ili neki drugi slični projekti, koji imaju za cilj da što je veći broj ljudi, volontera, slučajnih prolaznika, običnih građana, bude uključen u poslove (samo)zaštite od kriminala, odnosno bude pripremljen da reaguje na pravi, adekvatan način. O tome se govori takođe i u međunarodnim organizacijama ombudsmana, koje pokušavaju da animiraju i aktiviraju što je veći broj slučajnih svedoka – očevidaca nekog koruptivnog ili sličnog ponašanja, da takve stvari na vreme prijavljuju i o tome obaveštavaju nadležne. O svemu tome autor govori u ovom tekstu