The social media life of climate change: Platforms, publics, and future imaginaries

Social media is a transformative digital technology, collapsing the “six degrees of separation” which have previously characterized many social networks, and breaking down many of the barriers to individuals communicating with each other. Some commentators suggest that this is having profound effects across society, that social media have opened up new channels for public debates and have revolutionized the communication of prominent public issues such as climate change. In this article we provide the first systematic and critical review of the literature on social media and climate change. We highlight three key findings from the literature: a substantial bias toward Twitter studies, the prevalent approaches to researching climate change on social media (publics, themes, and professional communication), and important empirical findings (the use of mainstream information sources, discussions of “settled science,” polarization, and responses to temperature anomalies). Following this, we identify gaps in the existing literature that should be addressed by future research: namely, researchers should consider qualitative studies, visual communication and alternative social media platforms to Twitter. We conclude by arguing for further research that goes beyond a focus on science communication to a deeper examination of how publics imagine climate change and its future role in social life

Visual cross-platform analysis: digital methods to research social media images

Analysis of social media using digital methods is a flourishing approach. However, the relatively easy availability of data collected via platform application programming interfaces has arguably led to the predominance of single-platform research of social media. Such research has also privileged the role of text in social media analysis, as a form of data that is more readily gathered and searchable than images. In this paper, we challenge both of these prevailing forms of social media research by outlining a methodology for visual cross-platform analysis (VCPA), defined as the study of still and moving images across two or more social media platforms. Our argument contains three steps. First, we argue that cross-platform analysis addresses a gap in research methods in that it acknowledges the interplay between a social phenomenon under investigation and the medium within which it is being researched, thus illuminating the different affordances and cultures of web platforms. Second, we build on the literature on multimodal communication and platform vernacular to provide a rationale for incorporating the visual into cross-platform analysis. Third, we reflect on an experimental cross-platform analysis of images within social media posts (n = 471,033) used to communicate climate change to advance different modes of macro- and meso-levels of analysis that are natively visual: image-text networks, image plots and composite images. We conclude by assessing the research pathways opened up by VCPA, delineating potential contributions to empirical research and theory and the potential impact on practitioners of social media communication

Easy data, same old platforms? A systematic review of digital activism methodologies

Burgess and Bruns (2015) have linked the computational turn in social media research to an increase in the number of studies focussing exclusively on ‘easy data’, such as the ‘low hanging fruit’ provided by Twitter hashtags. This paper explores whether there is a preponderance of such easy data in digital activism research through a systematic review of relevant journal articles published between 2011 and 2018 (N = 315). Specifically, it examines whether computational digital methods have become increasingly prominent in digital activism research during this period. A key focus of the paper is the extent to which digital activism research focused on easily accessible Twitter data, and whether these were obtained via standard API services. Results indicate that (1) traditional research methodologies were more commonly deployed in these articles than digital methods, but (2) Twitter was the most researched platform in the corpus, and (3) single-platform hashtag studies were an archetype of digital activism research alongside single-platform Facebook studies and holistic approaches (hybrid, multi-method & multi-sited, e.g., ethnography). The paper concludes by advocating for greater diversity in terms of the methodological approaches adopted in digital activism research