Studying young recipients of alcohol marketing : Two research paradigms and their possible consolidation

Peer reviewe

Young people and new media: Childhood and the changing media environment London:Sage ,2003 0-7619-6466-5

Contains fulltext : 63463-OA.pdf (publisher's version ) (Open Access)S.M. Livingstone Young people and new media: Childhood and the changing media environment London:Sage ,2003 0-7619-6466-

Niederländer und Deutsche. Sieben Thesen zu einer spannenden Beziehung

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The situational and time-varying context of routines in television viewing: An event history analysis

Contains fulltext : 54763-OA.pdf (publisher's version ) (Open Access)Building on an action theoretical perspective, it is assumed that most television viewing is a routine response to frequently occurring situations, which together make up everyday life. This interplay between television viewing and everyday life was studied using data from a national survey among Dutch adults (n = 825) and their families. From this survey, data of 225 couples were analyzed using event history analysis. Results indicate that one cannot see television viewing as merely an alternative for other activities. For instance, participatory activities have two distinct effects: They tend to inhibit television viewing by the actor but stimulate television viewing by the actor's partner. The effect of contacts with other variables appears to be important as well: Being at home, engagement in child care, household work, and eating and drinking often enhances television viewing. But presence of non-family may inhibit television viewing. Education was shown to have a consistently negative impact on television viewing, and there appeared to be some gender specific inducements for termination of television viewing

Exploring newspapers' portrayals: A logic for interpretive content analysis

Contains fulltext : 64454.pdf (publisher's version ) (Open Access)As shown through an inventory of the procedures used in diverse forms of qualitative content analysis projects, the logic of qualitative procedures is in most cases not standardized. Often researchers pay little or no attention to the procedures which they apply. This contribution presents and discusses a procedure for interpretive content analysis which was applied in an empirical study into trans-border news coverage in the Dutch-German Euregion Rhine-Waal. First, we will describe the study on the portrayal of the Dutch and German people as well as their respective countries, The Netherlands and Germany, in the four main regional newspapers of this region. Secondly, basic principles of qualitative methodology are discussed and, thirdly, the procedure of the applied method based on these principles is presented and illustrated by means of exemplary material. Finally, after a brief presentation of some empirical results, the applied procedure of interpretive content analysis is discussed

Occupational position and consumption of news: A research note

Contains fulltext : occupoanc.pdf ( ) (Open Access

Niederländer und Deutsche. Sieben Thesen zu einer spannenden Beziehung

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R. Dickinson,Approaches to audiences. A reader London:Arnold ,1998 0-340-69225-1

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Measuring the complexity of viewers' television news interpretation: Differentiation

Contains fulltext : 54493.pdf (publisher's version ) (Open Access)If television news viewers are conceived as active audience members, their interpretations should be a crucial factor in the study of the ‘effects’ of television news. Here, viewers’ interpretations are understood as subjective (re)constructions of a news item. In a previous contribution, we argued that interpretations can vary both within and between viewers in regard to the level of complexity. Complexity is the degree to which interpretations are a) differentiated, and b) integrated. In this contribution, we will operationalize the concept of differentiation of television news interpretations by its viewers. Furthermore, we will present a procedure for measuring differentiation based on the thoughts viewers reported while they watched a television news program. Results of a small-scale study (N _ 19) provided first indications that the procedure is able to discriminate between viewers with varying levels of differentiation in interpreting television news

Action theory and communication research: An introduction

The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms. The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The appeal of the approach stems also from its flexibility, wide range of applications and sensitivity to cultural and social meanings. The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflections on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society