Pengaruh Bauran Promosi Terhadap Minat Partisipasi Masyarakat Pada Event-Event Tahunan Di Solo

This research aims to analyze the influence of promotion mix on people’s interest in annual events in Solo. This research involves totally 60 respondents, in which they are Solo citizens. The primary data is obtained through questionnaires method. Hereinafter, it utilizes hypothesis test, multiple linear regressions, t test, and F test. The outcomes of this research shows that partially, the promotion mix including advertising, personal selling, marketing promotion, and publication significantly influence on participation interest in the annual events in Solo. Simultaneously, the advertising, personal selling, marketing promotion, and publication also influence people's interest to participate annual events in Solo significantly. The four variables bear totally 48.8% on the people’s interest to participate annual events in Solo, while the other 51.2% influenced by the other factors. Keywords : Promotion Mix (Advertising, Personal Selling, Sales Promotion, and Publicity), Minat Interest Participatio

Pengaruh Promotional Mix Terhadap Keputusan Pembelian Konsumen Pada Bisnis Waralaba (Studi Kasus Pada Restoran KFC Plaza Singosaren Solo)

Persaingan bisnis semakin ketat pada saat ini dan salah satu bisnis yang menjanjikan adalah bisnis waralaba. Bisnis waralaba merupakan bisnis usaha menjalin kerjasama merek dengan perusahaan/pelaku usaha yang sudah memiliki nama untuk menggunakan merek dagang, pemasaran, dan operasional yang sudah mapan dan dikenal luas. Dalam bisnis waralaba mengenal bentuk promosi dan bauran promosi yaitu promotional mix. Penelitian ini membahas promotional mix perpaduan dan merupakan variabel independen antara advertising/periklanan (X1), personal selling/tenaga penjualan(X2), publicity/publisitas (X3), dan sales promotion/promosi penjualan (X4) dengan variabel dependen keputusan pembelian konsumen (Y) pada Restoran kenthucky fried chicken (KFC). Jenis penelitian deskriptif kuantitatif dengan teknik pemilihan responden accidental sampling. Metode pengumpulan data menggunakan kuesioner dan wawancara dimana penelitian bertempatkan di Restoran KFC plaza Singosaren Solo. Hasil penelitian menunjukkan bahwa variabel independen mempunyai pengaruh signifikan ditunjukkan dari hasil uji t yaitu advertising (X1) sebesar 2,564, personal selling (X2) sebesar 3,030, publicity (X3) sebesar 4,894 dan sales promotion (X4) sebesar 2,679. Demikian variabel publicity (X3) mempunyai pengaruh yang paling dominan dengan nilai 4,894 dalam mempengaruhi keputusan pembelian konsumen Restoran Kenthucky fried chicken (KFC)

Analisis Pengaruh Gaya Kepemimpinan Dan Komitmen Organisasi Terhadap Kinerja Karyawan Di PT. Wika Beton Boyolali

The purpose of this study is to determine the effect of leadership style variables and organizational commitment variable on employee performance. This type of research is quantitative research with Likert scale. This study used 85 respondents from 110 employees with sampling technique using purposive sampling method. Data analysis method used is multiple linear regression analysis test with t test indicated that each independent variable have positive and significant effect to employee performance. The last test with determinant test (R2), shows the result of R2 equal to 0.379. This shows the leadership style variables and organizational commitment contributes to employee performance of 37.90% and the rest is explained by other variables outside the model

Pengaruh Motivasi Kerja, Kepuasan Kerja, Kedisiplinan Dan Kepemimpinan Terhadap Kinerja Karyawan Di Kantor Balai Besar Wilayah Sungai Bengawan Solo

The purpose of this study was to significant effect analysis: 1)work motivation to employee performance in Bengawan Solo River Region Big Hall Office 2) work satisfaction to employee performance in Bengawan Solo River Region Big Hall Office. 3) work discipline to employee performance in Bengawan Solo River Region Big Hall Office. 4) Leadership to employee performance in Bengawan Solo River Region Big Hall Office. Appropriate objectives so this study was using quantitative by survey method approach. This research population was all of employee in Bengawan Solo River Region Big Hall Office. Sample was taking 120 persons by using simple random sampling technique. The main data collection tool using a questionnaire developed by the researchers and tested for validity and reliability in order to qualify a good measuring tool. Analysis tools used to test this hypothesis using Multiplled Regresion Analysis using SPSS 21.0 for Windows. Results of this study concluded: 1) Excelsior assess the responder perception to work motivation hence excelsior also employees performance in Bengawan Solo River Region Big Hall Office. 2) Excelsior assess the responder perception to work satisfaction hence excelsior also employees performance in Bengawan Solo River Region Big Hall Office. 3) Excelsior assess the responder perception to work discipline hence excelsior also employees performance in Bengawan Solo River Region Big Hall Office. 4) Excelsior assess the responder perception to leadership hence excelsior also employees performance in Bengawan Solo River Region Big Hall Office. 5)work motivation, work satisfaction, work discipline and leadership have an effect simultaneous to employee performance in Bengawan Solo River Region Big Hall Office, was proven from F count value (12,798) > Ftable (2,45). 6) motivation, work satisfaction, work discipline and leadership was giving the effect equal to 30,8% to employee performance in Bengawan Solo River Region Big Hall Office, was proven from coefficient determination value (R2) equal to 0,308

Analisis Tingkat Kesehatan Bank Dengan Metode Camel Pada Bank Muamalat Indonesia, Bank Syariah Mandiri, Dan BNI Syariah

Tujuan dari penelitian ini adalah penulis ingin mengetahui kondisi tingkat kesehatan keuangan pada Bank Mualamat Indonesia, Bank Syariah Mandiri, dan BNI Syariah dengan menggunakan metode CAMEL yang terdiri dari Capital, Asset Quaity, Manajement, Earning, Liquidity pada periode tahun 2011-2013. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif, yaitu penelitian yang mendeskripsikan keadaan berdasarkan data yang berupa angka yang telah dikumpulkan. Jenis data yang digunakan dalam penelitian ini adalah data sekunder yaitu berupa laporan keuangan yang berfokus pada laporan neraca dan laporan laba rugi tahun 2011- 2013 pada Bank Muamalat Indonesia, Bank Syariah Mandiri, dan BNI Syariah. Sumber data dalam penelitian ini adalah pada laporan keuangan yang dapat diperoleh dari website. Metode pengumpulan data dalam penelitian ini adalah dokumentasi yaitu pengumpulan data dengan cara mengumpulkan data sekunder yang sudah didokumentasikan yang berupa laporan keuangan tahunan yang diperoleh dari website masing-masing dari bank untuk mendapatkan data laporan keuangan berupa neraca dan laporan rugi laba. Berdasarkan hasil analisis penilaian tingkat kesehatan bank dengan menggunakan metode CAMEL ditinjau dari penghitungan rasio diketahui bahwa dari analisis Capital (Permodalan) ketiga Bank Umum Syariah yang dimulai dari tahun 2011 hingga tahun 2013 yang dihitung dengan rasio CAR tersebut semuanya mencapai predikat sehat kecuali untuk Bank Muamalat Indonesia tahun 2012 yang mencapai predikat kurang sehat. Asset Quality (Kualitas Aktiva) ketiga Bank Umum Syariah yang dimulai dari tahun 2011 hingga tahun 2013 yang dihitung dengan rasio KAP dan rasio PPAP tersebut semuanya mencapai predikat sehat. Management (Manajemen) ketiga Bank Umum Syariah yang dimulai dari tahun 2011 hingga tahun 2013 yang dihitung dengan rasio NPM tersebut semuanya mencapai predikat sehat. Earning (Rentabilitas) yang dihitung dengan rasio ROA untuk Bank Muamalat Indonesia dari tahun 2011 hingga tahun 2013 mencapai predikat cukup sehat. Sedangkan untuk Bank Syariah Mandiri dari tahun 2011 hingga tahun 2013 semuanya mencapai predikat sehat. Selanjutnya untuk BNI Syariah tahun 2011 mencapai predikat cukup sehat, sedangkan untuk tahun 2012 dan 2013 mencapai predikat sehat. Earning yang dihitung dengan rasio BOPO untuk ketiga Bank Umum Syariah dari tahun 2011 hingga tahun 2013 tersebut mencapai predikat sehat. Liquidity (Likuiditas) ketiga Bank Umum Syariah yang dimulai dari tahun 2011 hingga tahun 2013 yang dihitung dengan rasio CR dan rasio LDR tersebut semuanya mencapai predikat sehat. Penilaian tingkat kesehatan bank dengan metode CAMEL dari ketiga Bank Umum Syariah tersebut semuanya masuk dalam kategori sehat karena melebihi dari ketetapan Bank Indonesia yaitu lebih dari 81% (>81%). CAMEL untuk masing-masing Bank Umum Syariah dari tahun 2011, 2012, dan 2013 yaitu untuk Bank Muamalat Indonesia adalah sebesar 88,08%, 86,58%, dan 91,23%. Sedangkan Bank Syariah Mandiri adalah sebesar 88,44%, 93,36%, dan 87,65%. Selanjutnya BNI Syariah adalah sebesar 84,68%, 88,01%, dan 85,11%

Analisis Perilaku Mahasiswa Fakultas Ekonomi Dan Bisnis UMS Dalam Pembelian Helm Ink

Tujuan dari penelitian ini adalah untuk mengetahui apakah tingkat harga, kualitas produk, model, promosi akan mempengaruhi keputusan Mahasiswa dalam pembelian Helm INK. Dari penelitian yang dilakukan ini bermanfaat untuk mengetahui faktor apa yang paling dominan diantara fariabel diatas dalam keputusan pembelian helm merk INK dikalangan mahasiswa Fakultas Ekonomi Dan Bisnis UMS. Alat analisis yang digunakan untuk menjawab hipotesis dalam penelitian ini adalah chi square. Populasi dalam penelitian ini adalah seluruh mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Surakarta. Adapun sampel dari penelitian ini adalah 100 mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta. Berdasarkan hasil penelitian dapat diketahui bahwa jenis kelamin, umur, lama menjadi konsumen, jumlah uang saku perbulan mempunyai hubungan yang signifikan terhadap tingkat harga, kualitas produk, model, promosi, dan keputusan pembelian dalam membentuk keputusan pembelian helm INK dengan 2hitung > 2tabel . Hasil selisih antara nilai C Max dengan koefisien kontingensi menunjukkan bahwa antara umur dan kualitas produk memiliki selisih paling kecil dibandingkan dengan variabel yang lain, yaitu dengan nilai 0,000. Hal ini menunjukkan bahwa umur dan kualitas produk paling dominan yang mempengaruhi keputusan konsumen dalam melakukan keputusan pembelian terhadap helm INK

Analysis Of The Factors That Affect The Productivity Of Rattan Furniture Craftsmen In The Village Trangsan Kartasura District Sukoharjo Regency

This research is about salary and work experience influences concerning productivity of rattan furniture craftspeople in Trangsan village, Gatak sub district Sukoharjo district has been was worked by 62 of 70 craftspeople. This is research as regard problems in the salary and work experience and their productivity of producing furniture. From the analyze data that was carried on showed that instrument validity test on variable that as salary (X1) and work experience (X2) concerning limited variable that as craftspeople productivity (Y) in Trangsan village of Sukoharjo has showed valid value where were each salary, experience and productivity variables rcount > rtable or rcount > 0,250, whereas reliability test on variables of salary, work experience and productivity showed reliable value where were crombach’s alpha salary 0,767) work experience (0,782) and work productivity (0,721) each > the value of critical (0,70) whereas the resulof classical assumption test for each variables, showed that all of variables was qualified test, consists of multi co-linearity, autocorrelation, heteroskedasitas and normality. For analyze of bifilar linier regression, after known the constant number (a) and regression coefficient each variable (b1 and b2), so the regression equation as Y = 5,280 + 0,336 X1 + 0,366 X2. From this analyze, so the variable that influence dominant concerning craftspeople productivity in Tragan village of Sukoharjo is work experience (X2) because the value of regression coefficient is biggest as 0,366. Significant of salary influence (X1) concerning craftspeople productivity in Tragan village of Sukoharjo has obtained probability value as many 0,003 < 0,05 so Ho was refused that mean there were significant of salary (X1) concerning craftspeople productivity (Y) in Trangsan village of Sukoharjo. Whereas significant test of experience work (X2) concerning craftspeople productivity the probability as many 0,000 < 0,05 so Ho was refused that mean there were significant influence of work experience (X2) in Tragan village of Sukoharjo. For the model constant test was obtained probability value as many 0,000 < 0,05 so Ho was refused that mean the model was used to test the free variable influence as salary (X2) concerning craftspeople productivity limited variable that as craftspeople productivity (Y) in Trangsan village of sukoharjo was correct. The result of determination coefficient was obtained Adjusted R Square value = 0,594 that mean known influence was given by free variable that as salary (X1) and wor experience (X2) concerning limited variable that as craftspeople productivity in Trangsan village of Sukoharjo 59,4% and the other else (100%- 59,4%=40,0% influenced by the else factors example discipline, safety, security and the other else

Pengaruh Gaya Kepemimpinan, Lingkungan Kerja dan Pengembangan Karir Terhadap Kinerja Karyawan (Studi Pada Karyawan Dinas Perdagangan, Tenaga Kerja,Koperasi, Usaha Kecil Dan Menengah Kabupaten Karanganyar)

This study aims to determine the effect of the work environment, leadership style, career development on the performance of the employees of the Department of Trade, Labor, Cooperatives, Small and Medium Enterprises in Karanganyar Regency. The results of this study are expected to be a guide for leaders in determining the factors that can improve employee performance. This type of research is quantitative and uses primary data, with a population of all employees in the Department of Trade, Manpower, Small and Medium Enterprise Cooperatives in Karanganyar. The sample used in this study were 110 employees. The sampling method used was a saturated sample. Analysis of the data used in this study by performing instrument tests (test validity and reliability), classical assumption test (test for normality, multicollinearity and heteroscedasticity), multiple linear regression, t test, f test and determination. The conclusion of this study is that leadership style has a positive and significant effect on performance, work environment has a positive and significant effect on performance, and career development has a positive and significant effect on performance

Pengaruh Risiko Kredit, Efisiensi Operasional Dan Kecukupan Modal Terhadap Kinerja Bank Yang Terdaftar Di BEI

This study aims to examine the effect of the variable Non Performing Loan (NPL), Operational Efficiency (BOPO), and Capital Adequacy Ratio (CAR) on Return On Assets (ROA). Sampling method is non probability sampling with purposive sampling technique. The samples used are banks that are listed on the IDX and published their financial reports in 2018-2019. The method used is multiple regression analysis. Hypothesis testing uses the t statistical test to test the partial regression coefficient and the f statistical test to test the effect simultaneously andThe coefficient of determination (R2) is used to measure the extent to which the model is able to explain variations in the dependent variable R2. In addition, the autocorrelation test, multicollinearity test, heteroscedasticity test and normality test were also carried out. The result of the T test shows that the value of the NPL coefficient is positive, namely 0.424, the value of t = 2.205. The significance value of 0.035 is smaller than 0.05, so the NPL value has a positive and significant effect on the performance of conventional banks with a proxy for return on assets (ROA). BOPO has a coefficient value with a negative direction of-, 0.069the value of t = -4,289. The significance value of 0.000 is smaller than 0.05, so the BOPOOperational Costs on Operational Acceleration (BOPO) have a significant effect on bank performance (ROA). CAR has a coefficient value in a negative direction of -0.057t value = -1.159. The significant value of 0.256 is greater than 0.05, so that the Capital Adequacy Ratio (CAR) does not have a significant effect on bank performance (ROA). The f test results showThe findings simultaneously show the value of F count 7,744 and sig. 0.001 means that the value of F count> F table 2.84 and sig. 0.001 <0.05, so Ho is rejected, meaning that the Non Performance Loan (NPL) model, Operational Costs to Operational Income (BOPO), and Capital Adequacy Ratio (CAR) have a significant effect on bank performance (ROA)

Pengaruh Struktur Modal dan Ukuran Perusahaan Terhadap Nilai Perusahaan Dengan Usia Perusahaan Sebagai Variabel Moderasi (Studi pada Perusahaan Manufaktur Sektor Konsumsi yang Terdaftar di BEI Tahun 2016-2018)

This study aims to determine the effect of capital structure and firm size affect the value of the company with the age of the company as a moderating variable. The population in this study is the consumption sector manufacturing companies listed on the Indonesia Stock Exchange during 2016 to 2018. The sampling technique in this study used a purposive sampling method with a sample of 40 companies. Data analysis using multiple linear regression with moderate regression analysis (MRA). The results of this study indicate that the Capital Structure (DER) has a positive but not significant effect on Firm Value (PBV), Firm Size (Total Assets) has a positive and significant effect on Firm Value, Firm Age moderates a positive and significant relationship between Capital Structure (DER) to Firm Value (PBV), Firm Age moderates a positive and significant relationship between Firm Size (Total Assets) to Value