Towards an international understanding of the power of celebrity persuasions: a review and a research agenda

Research into advertising using celebrity has been undertaken for nearly 40 years. It has principally used surveys and experiments to explore how consumers respond to celebrity advertisements. A recent meta-study of 32 papers has demonstrated that different populations respond in different ways to celebrity endorsements. Specifically, both US subjects and college students are more likely to respond in a significant way to the presence of celebrity than subjects who are not from the US, or who are not studying at college. Given that the nationality and student status of subjects matter, this article explores the make up of the samples that have been used to examine celebrity advertising. The article finds that these samples are not representative of US populations (because so many are students), nor of populations outside the US (because so few live beyond it). Furthermore, the history of dominance of US-based student samples, and the citation practices which keep them circulating in academia, suggests that theories of celebrity advertising have for a long time been excessively influenced by ideas tested on this unrepresentative group. This fact will limit the applicability of research into celebrity advertising to the wider world. I explore whether this matters, and how deficiencies might be addressed in further research

Phytoremediation of landfill leachate using Pennisetum clandestinum

PubMedID: 16114456Landfills are still the most widely used solid waste disposal method used across the world, Leachate generated from landfill areas exerts environmental risks mostly on surface and groundwater, with its high pollutant content, most notably metals, which cause an unbearable lower water quality. During dumping or after the capacity of the landfill has been reached, a decontamination and remediation program should be taken for the area. This study was conducted to assess the capacity and efficiency of Pennisetum clandestinum, a prostrate perennial plant, to accumulate chromium (Cr), copper (Cu), iron (Fe), nickel (Ni), zinc (Zn) and lead (Pb). Leachate, taken from the Sofulu Landfill Site, was given to Pennisetum clandestinum for 180 days, in 3 dilution sets as 1/1, 1/2 and 1/4, in batch configuration. An additional control set was also installed for comparison. Results showed that, even though the metal content of soil had risen, plants accumulated 2 to 8.5 times higher concentrations than the control set. It is important to see, the plant showed almost no stress symptoms even if the set was fed by pure leachate. Pennisetum clandestinum was observed to accumulate metals mostly in the upper bodies, excluding Fe and Cu. 76% of accumulated Cr, 85% of Ni, 66% of Zn and 100% of Pb was observed to accumulate in above-ground parts, where only 20% of Cu and 4% of Fe was accumulated. Due to the high pollution tolerance of Pennisetum clandestinum, makes this plant suitable for decontamination and remediation of landfill sites