Coordination of Technology and Diverse Organizational Actors During Service Innovation – the Case of Wireless Data Servicesin the United Kingdom

Mobile operators have made massive investments in spectrum and infrastructure to provide mobile broadband content services on ‘mobile Internet’. Faced with considerable uncertainty regarding market growth, technology options and regulatory policies, the introduction of broadband services requires the integration of multiple and diverse technologies and business models across organizations. We present a detailed theory-based study of how technologies and organizations’ interests are aligned and coordinated in order to launch 3G broadband wireless services in the United Kingdom. Actor-network theory is adopted as a theoretical lens for understanding how the relationships among the actors have been shaped by the industry’s history as well as by the possibilities created by new technologies and standards. Drawing upon 17 interviews of executives from key players in the UK mobile wireless industry including network operators, content providers, regulators and technology/service innovators we conclude that the actor-network around broadband wireless services has yet to stabilize. Wireless network operators continue to explore a range of alternative relationships with content providers and other actors while uncertainties in the environment remain unresolved. Network operators’ strategies and relationships with other business and technological actors differ considerably. We explain both the rationales behind these distinct arrangements and historical “weight†of established media and fixed telecom industries in the UK. These established industries lie behind some unique arrangements with content providers and fixed network operators that have emerged during the last years. The configuration of the emerging actor-networks in the UK are contrasted with those in the US and Korea

Critical Analysis and Evaluation of Interactive and Customised Applications on Mobile Television. Interactive and Customised Mobile Television Applications are Evaluated Using the Views of Consumers, Advertisers, and Telecommunications Operators with Regard to Services and Also Assessing the Usability of Mobile Devices.

The shift of media from traditional forms to new digital ones has raised the possibility of new kinds of media services, including mobile television. In today¿s communications market, mobile phones are of increasing importance to users and, since mobile devices are connected most of the time, they have a high degree of location independence. The availability of 3G technology and the mobile devices needed to implement mobile television are now established and available. Mobile television is expected to be an important new service that could penetrate the market place and provide new applications, as well as create a market for new players and new investments, if the appropriate price, content and philosophy for content design are found. This research explores the many potential application areas for mobile TV, with a particular focus on advertising. Various organisations that seek success in this market can utilise the potential for advertising on mobile TV. Ultimately, mobile device users are able to use mobile TV for entertainment and information sourcing. However, a number of challenging issues remain to be addressed. The features that appealed to the consumers were studied in this research. Surveys were conducted to obtain an understanding of consumers¿ opinions and needs regarding the mobile TV experience. Many users clearly do like to interact with video content on mobile devices. Interactive mobile TV advertising can benefit users who will be able to use an essentially ¿free¿ mobile TV service, funded by an advertising model. This research proposes an environment for interactive advertising on mobile TV and discussion of an implementation of the proposed designs

The emergence of the mobile internet in Japan and the UK: platforms, exchange models, and innovation 1999‐2011

In 1999 Japanese mobile operator NTT DoCoMo launched arguably the world’s first successful mobile Internet services portal called “i‐mode”. In Europe at the same time a series of failures diminished the opportunities to attract customers to the mobile Internet. Even though similar Internet technologies were available in Japan and the UK, very different markets for services developed during the initial years 1999‐2003. When the West expected Japanese firms to become dominant players in the mobile digitalisation of services during the introduction of 3G networks, it remained instead a national affair. The dominant views of how markets for mobile services operated seemed flawed.   So‐called delivery platforms were used to connect mobile phones with service contents that were often adapted from the PC world. Designing and operating service delivery platforms became a new niche market. It held a pivotal role for the output of services and competition among providers.   This thesis sets out to answer a set of inter‐related questions: How and where did firms innovate in this new and growing part of the service economy and how are new business models mediated by service delivery platforms? It argues that innovation in the digitalised economy is largely influenced by firms achieving platform leadership through coordination of both technological systems and the creation of multi‐sided exchanges. This thesis demonstrates from cases of multi‐sided markets in operator‐controlled portals, of mobile video and TV and of event ticketing in Japan and the UK that defining the scope of the firm on the network level forms the basis for incremental innovation, the dominant form of service innovation. A parallel focus on coordinating platform technology choices forms the basis for firms to trade fees, advertisements, and user data, enabling control over profitable parts of multi‐sided value networks

ACUTA Journal of Telecommunications in Higher Education

This Is Issue Voice over lP: Still Emerging After All These Years Unified Messaging: A Killer App tor lP State-of-the-Art Communications at SUNY Upstate Medical OptlPuter Enables More Powerful Collaborative Research Wireless Technology: A Major Area of Telecommunications Growth Ready for Convergence: lT Management and Technologists Innovation Culture Clashes Speech Recognition Solves Problems Interview President\u27s Message From the Executive Directo

ACUTA Journal of Telecommunications in Higher Education

In This Issue Technology Advances: The View from 10,000 Feet WAP: Are You Ready for a Wireless World? Virtual Private Networks: How They Can Work for Colleges and Universities Network Security: How\u27s Your Posture? Software for Rent: Contact ASP Voicing My IPinion Institutional Excellence Award: Colorado Christian University Columns Interview Book Revie

ACUTA Journal of Telecommunications in Higher Education

In This Issue Mobile Learning at ACU On Your Wish List: The Latest Toys for Your System Virtual Hands-on Learning: The Aesthetic Camera in Second Life Unified Communications-Coming Soon to the University of the Pacific Reality Check on Virtualization Fixed Wireless at NYULMC lnstitutional Excellence Award Bill D. Morris Award ACUTA Ruth A. Michalecki Leadership Award Interviews President\u27s Message From the Executive Directo

Measuring the total performance of Reliance Communications - through balanced scorecard

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