Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach

The present paper addresses the efficiency of manipulating music in a merchant website, and it:- proposes a review of the literature on ambiance factors in advertising & shopping behaviour, capitalizing on it to:- propose a theoretical framework that enhances our understanding of the web-user behaviour in specific ambiance factors such as music, with a specific attention devoted to his loyalty, & affiliation behaviour;- a model of is proposed.Ambiance Factors; Emotions; Fit & Symbolism; On-line Behaviour

The effects of website quality on customer satisfaction, use intention, and purchase intention: A comparison among three types of booking channels

There is no doubt that hotel distribution has changed dramatically since the advent of the Internet. Online travel agencies’ (OTAs) and hotel websites have risen to reach a broader range of customers to generate more revenue. The latest in a series of disruptive innovations brought by the Internet, is the sharing economy business. This new wave of peer-to-peer businesses allow customers to make money from underused assets. In the hospitality industry, Airbnb is the best-known example of this phenomenon. The proliferation of online accommodation booking websites has created the need for measurement criteria to evaluate the quality of website. It is important for hoteliers, hosts, and website designers to understand and compare what components comprise website quality and how website quality influences customers’ purchase intention across three types of booking channels: OTA websites, hotel branded websites, and hospitality sharing economy platforms (HSEPs). This study identified what constituted website quality by regressing the perceived ease-of-use, information quality, privacy risk, and website aesthetics against overall website quality. This study also proposed a purchase intention model by adding customer satisfaction and use intention as two mediating variables. Results from 973 online survey responses revealed the conceptualization of website quality varied across three types of booking websites and highlighted the importance of website aesthetics. It was suggested OTA website quality was assessed based on customers’ experience in the information search process, while hotel website quality was evaluated with a focus on the technical adequacy. In the HSEP setting, it was noted that aesthetics was viewed as high-quality. Additionally, this study confirmed the inter-relationships among website quality, customer satisfaction and purchase intention, and mapped the customers’ search-purchase relationships in an online context. The mediating effects of customer satisfaction and use intention were also detected. The contribution of this research is both academic and practical. First, given the rapid growth of sharing economy platforms, this research is among the first studies to investigate the impact of website quality on customers’ intention to purchase on the HSEPs; and provides new insights in understanding this niche segment from customers’ perspectives. Second, this study expands upon the current website quality measurements body of knowledge in a more accurate manner by assessing measurement invariance and regressing overall website quality against each proposed website quality dimension across three booking channels. The third contribution of study is through the inclusion of two types of behavioral intentions (use intention and purchase intention) and the examination of the relationship between these two constructs, which suggest the diminished value of the billboard effect. Lastly, this study helps hospitality industry practitioners better position their own websites by revealing and comparing the influential factors that determine online accommodation bookers’ perceptions towards three types of booking channels

A consumer-based brand equity model for the luxury and upscale hotel sector

Luxury and upscale hotels, in common with businesses in other service industries and more broadly, seek to develop a strong brand that will contribute to a long-term competitive advantage. However, research on consumer-based brand equity in luxury and upscale hotels is limited. Therefore, the current research, based on fundamental theories of brand equity development established in the packaged goods and the service industries including hotels, has developed a consumer-based brand equity model for the luxury and upscale hotel sector. A mixed methods research design was employed. A qualitative study was first conducted using focus groups with the data being content analysed to explore the brand equity development process from the consumer’s perspective. Afterwards, a quantitative examination was administered using an online questionnaire and inferential data analyses including structural equation modelling to identify significant brand equity dimensions and antecedents, and their interrelationships. Research findings highlighted that consumer-based brand equity in the luxury and upscale hotel sector can be assessed by two dimensions: a commonly identified dimension of brand choice and a new dimension of online brand advocacy. The findings indicate that in today’s digital hotel market where consumers frequently communicate about a brand online, consumer advocacy online becomes a strong predictor of consumer-based brand equity. The current research supported the commonly identified brand equity antecedent of brand image and revealed five additional brand equity antecedents in the luxury and upscale hotel sector, including customer relationship management, social image congruence, brand affect, brand trust and consumer-generated content. In particular, customer relationship management as reflected by a brand’s effort in building relationships with individual consumers was found to be the most influential to brand equity development. The study also found that brand equity development in the luxury and upscale hotel sector is driven by unique brand characteristics, including the brand’s symbolic benefit (social image congruence) and experiential benefits (brand affect). It is understandable that in the luxury and upscale hotel sector, consumers’ desires of experiential and symbolic benefits are strong and are likely to increase, with the constructions of super luxury hotel properties worldwide. Therefore, brands need to address these consumer desires in order to cultivate consumer-based brand equity. The identification of brand trust indicates that in the hotel service industry, a consumer’s confidence in the business reliability is influential. Moreover, this study identified the role of consumer-generated content for brand equity development, which not only highlights the influence of digital word-of-mouth on brand equity development in the current research context but also provides a foundation for future research across other markets. Overall, the current research uncovered unique brand equity dimensions and antecedents from the perspective of luxury and upscale hotel consumers. These additional findings enhance brand equity theories in the luxury and upscale hotel sector and offer a specific reference for luxury and upscale hotel businesses to efficiently build an influential brand in the consumer’s mind

The Importance of Information, System and Service Quality of E-commerce Website on Customer Satisfaction and Loyalty in Bangladesh

Online business is gaining momentum day by day in the world and in Bangladesh in general, the number of e-commerce businesses is constantly increasing which is the result of how the technology and how it is being done is getting better. Guided by the purpose of this study “Examining the importance of information quality, system quality and service quality of electronic commerce websites to the customer satisfaction and loyalty in Bangladesh”, research has conducted based on knowing the relationship between website quality and customer satisfaction and loyalty. With the help of 450 participants, this study found that young people participated in online shopping more than other categories of residents in Dhaka, the Capital city of Bangladesh where the survey was conducted. Another finding of this study is that both under-graduates and post-graduates are highly involved. Most online shoppers have shown that they do it at least once a month, with 37.8 percent doing it. To find out the relationship between (information quality, system quality, and service quality) and customer satisfaction and loyalty, SPSS (16.0) was used and the study found that all factors of website quality have a strong and direct relationship to satisfaction and loyalty of customers and results also find that satisfaction is closely related to loyalty. Current research has advised online business owners to pay close attention to all factors of website quality as they are more important factors in satisfying customers, attracting new customers and expanding or promoting e-commerce in general. Keywords: Information Quality, System Quality, Service Quality, Customer Satisfaction, Customer loyalty. DOI: 10.7176/EJBM/12-14-11 Publication date:May 31st 202

ChatGPT and Persuasive Technologies for the Management and Delivery of Personalized Recommendations in Hotel Hospitality

Recommender systems have become indispensable tools in the hotel hospitality industry, enabling personalized and tailored experiences for guests. Recent advancements in large language models (LLMs), such as ChatGPT, and persuasive technologies, have opened new avenues for enhancing the effectiveness of those systems. This paper explores the potential of integrating ChatGPT and persuasive technologies for automating and improving hotel hospitality recommender systems. First, we delve into the capabilities of ChatGPT, which can understand and generate human-like text, enabling more accurate and context-aware recommendations. We discuss the integration of ChatGPT into recommender systems, highlighting the ability to analyze user preferences, extract valuable insights from online reviews, and generate personalized recommendations based on guest profiles. Second, we investigate the role of persuasive technology in influencing user behavior and enhancing the persuasive impact of hotel recommendations. By incorporating persuasive techniques, such as social proof, scarcity and personalization, recommender systems can effectively influence user decision-making and encourage desired actions, such as booking a specific hotel or upgrading their room. To investigate the efficacy of ChatGPT and persuasive technologies, we present a pilot experi-ment with a case study involving a hotel recommender system. We aim to study the impact of integrating ChatGPT and persua-sive techniques on user engagement, satisfaction, and conversion rates. The preliminary results demonstrate the potential of these technologies in enhancing the overall guest experience and business performance. Overall, this paper contributes to the field of hotel hospitality by exploring the synergistic relationship between LLMs and persuasive technology in recommender systems, ultimately influencing guest satisfaction and hotel revenue.Comment: 17 pages, 12 figure

A CONCEPTUAL MODEL TO PROTECT BRAND REPUTATION FACING ” FAKE NEWS”

openThis study aims to explore the nature and impact of Fake News on brands and their customers, identify different categories of Fake News, and propose a conceptual model for companies to protect their brand reputation and mitigate the effects of Fake News. The research focuses on the managerial approaches and methodologies that brands can adopt to counter Fake News and safeguard their reputation in the digital era. A comprehensive literature review examines existing studies on Fake News, brand management, and the impact of Fake News on brands and consumers, highlighting the gaps in the literature. The review defines and categorizes Fake News, explores techniques for detecting and mitigating it, and investigates the relationship between Fake News and brand management. The findings reveal a lack of research on the managerial strategies for brands to tackle Fake News effectively. The study emphasizes the importance of developing proactive measures to detect and counter Fake News, as well as building resilience against Fake News attacks. By addressing these gaps, the study aims to contribute to the development of effective strategies for brands to navigate the challenges posed by Fake News in the digital media landscape.This study aims to explore the nature and impact of Fake News on brands and their customers, identify different categories of Fake News, and propose a conceptual model for companies to protect their brand reputation and mitigate the effects of Fake News. The research focuses on the managerial approaches and methodologies that brands can adopt to counter Fake News and safeguard their reputation in the digital era. A comprehensive literature review examines existing studies on Fake News, brand management, and the impact of Fake News on brands and consumers, highlighting the gaps in the literature. The review defines and categorizes Fake News, explores techniques for detecting and mitigating it, and investigates the relationship between Fake News and brand management. The findings reveal a lack of research on the managerial strategies for brands to tackle Fake News effectively. The study emphasizes the importance of developing proactive measures to detect and counter Fake News, as well as building resilience against Fake News attacks. By addressing these gaps, the study aims to contribute to the development of effective strategies for brands to navigate the challenges posed by Fake News in the digital media landscape

Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions

Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods. Recommends principles for regulating inappropriate advertising to youth

Customer relationship management with perspective to Indian Mobile Industry and its Statistical Analysis

Not availabl