Load Time and Link Mapping: Enhancing SEO experience for Private University Websites in Maharashtra

This study focuses on evaluating the load time and link structure of the websites of private universities in Maharashtra. The objectives of the study include measuring the load time of the websites and comparing them to industry benchmarks, conducting a link mapping of the internal and external links and analyzing their structure and hierarchy, and providing recommendations for improving the load time and link structure based on the findings. Additionally, the study aims to analyze the structure and distribution of internal and external links on the websites of private universities in Maharashtra for search engine optimization. This study used python coding for data scraping. The findings of this study will help private universities in Maharashtra to enhance website performance, improve the user experience, and attract more potential students. By optimizing their websites for search engine optimization, these universities will be able to stay competitive and increase their online visibility. This study contributes to the body of knowledge on website optimization for private universities and provides practical recommendations for improving website performance and link structure

IPABA checklist for heritage in Spanish: How to assess visibility and accessibility on the Web

The authors propose a new index called IPABA –composed by the evaluation criteria: Identification, Presence, Audience, Browsability), Accesibility- for determining the potential visibility of UNESCO World Heritage Sites in Spain and Mexico on the basis of their official websites. This index is based on a checklist which includes new categories and items that influence the visibility of these websites. The sample is exhaustive, comprising the 114 Mexican and Spanish websites that are the official, government-sanctioned online representations of the World Heritage Sites in question. The results reveal changes in social behavior with regard to communication. The majority of the websites assessed had an overall score that was very acceptable with more than 650 points of a maximum of 1000, although differences were observed between countries in terms of presence on social networks.HUM466 - Acceso y evaluación de la información científic

Strategies That Weekly Print Newspapers Use in the Digital Age

The development of Web 2.0 transformed the distribution of information in the United States and challenged the print newspaper business model to develop an online presence. As a result, some weekly print newspaper managers were forced to develop digital strategies to maintain the viability of their organizations in a changing market. Grounded in Kotter’s change management model, the purpose of this qualitative multiple case study was to explore strategies weekly print newspaper managers used to create an online presence. The data sources were semistructured interviews with three weekly print newspaper managers and publicly available documents, including company archives, website data, and social media. The four themes resulting from thematic analysis were (a) active social media presence; (b) employee training and mentorship to support digital content development, delivery, and interaction; (c) localizing the news; and (d) connecting with readers multiple times a week through newsletters and newspapers’ websites. A key recommendation is for newspaper managers to implement a multiple-path communications process for catalyzing consumer interactions with the newspapers’ products. The implications for positive social change include the potential to provide consumers with more relevant and timely information for improving the lives of communities’ citizens

The Use of Intimate Partner Violence Websites: Website Awareness, Visibility, Information Quality, Perceived Usefulness, and Frequency of Use

This study aimed to determine the information needs of the intimate partner violence (IPV) survivors, as well as the awareness, visibility, information quality, perceived usefulness, and frequency of use of the IPV websites in Canada. The data in this study were collected in four stages. Firstly, a group of 139 Canadian IPV websites were identified and categorized into 36 groups. Secondly, the visibility of the websites was measured based on the average value of three factors: (1) the inlink counts; (2) the search engine rankings; and (3) the number of social media mentions of the websites. Thirdly, the quality of the websites was evaluated based on the average value of five quality indicators: (1) Accessibility; (2) Relevance ; (3) Readability; (4) Interactivity; and (5) Privacy and Data Protection. Fourthly, a group of 20 IPV websites was selected from the 139 websites for survey purpose. A total of 87 IPV survivors were recruited to provide insights into their information needs, website awareness, perceived usefulness and frequency of use of the 20 IPV websites through an online survey. This study found that the higher the visibility or quality, the higher the usage. Both perceived usefulness and frequency of use of the known websites were statistically significantly higher than those of the unknown websites. Furthermore, the findings of this study revealed evidence of minimal use of the IPV websites, which may be explained by the low awareness and low perceived usefulness of the IPV websites. Based on the findings, this study recommended that online social media marketing campaigns and outreach activities should be carried out by website owners to promote website awareness. Various strategies should also be employed to improve the visibility and quality of the websites. Given that the most desired type of information was legal resources, libraries should dedicate resources to satisfy the information needs of IPV survivors. The findings make academic contributions by producing an empirically supported evidence and benchmark for future studies