East Bay Coalition for the Homeless: Branding Study and Marketing Strategy

There are a number of potential positioning strategies. The two which make the most sense for the EBCH are to “position the EBCH away from others in the category” and to “position the EBCH as unique.” These strategies have the advantage of setting the EBCH apart from the other organizations that address homelessness. Occupying its own “position” in the minds of potential and current donors is not only an effective communications/marketing strategy but also a less costly one because it avoids head-to-head competition and comparisons

East Bay Coalition for the Homeless Project: Final Report

The report suggests strategies that can be incorporated into the current work flow and builds upon the current work of the EBCH. The report also presents ways in which to create a more efficient platform for completing marketing tasks, creating opportunities for awareness and knowledge of the EBCH, and increasing consideration of the EBCH as a potential donation focus

Grounding event references in news

Events are frequently discussed in natural language, and their accurate identification is central to language understanding. Yet they are diverse and complex in ontology and reference; computational processing hence proves challenging. News provides a shared basis for communication by reporting events. We perform several studies into news event reference. One annotation study characterises each news report in terms of its update and topic events, but finds that topic is better consider through explicit references to background events. In this context, we propose the event linking task which—analogous to named entity linking or disambiguation—models the grounding of references to notable events. It defines the disambiguation of an event reference as a link to the archival article that first reports it. When two references are linked to the same article, they need not be references to the same event. Event linking hopes to provide an intuitive approximation to coreference, erring on the side of over-generation in contrast with the literature. The task is also distinguished in considering event references from multiple perspectives over time. We diagnostically evaluate the task by first linking references to past, newsworthy events in news and opinion pieces to an archive of the Sydney Morning Herald. The intensive annotation results in only a small corpus of 229 distinct links. However, we observe that a number of hyperlinks targeting online news correspond to event links. We thus acquire two large corpora of hyperlinks at very low cost. From these we learn weights for temporal and term overlap features in a retrieval system. These noisy data lead to significant performance gains over a bag-of-words baseline. While our initial system can accurately predict many event links, most will require deep linguistic processing for their disambiguation

Establishing the particularities of cybercrime in Nigeria: theoretical and qualitative treatments

This thesis, which is based on six peer-reviewed publications, is a theoretical and qualitative treatment of the ways in which social and contextual factors serve as a resource for understanding the particularities of ‘cybercrime’ that emanates from Nigeria. The thesis illuminates how closer attention to Nigerian society aids the understanding of Nigerian cybercriminals (known as Yahoo Boys), their actions and what constitutes ‘cybercrime’ in a Nigerian context. ‘Cybercrime’ is used in everyday parlance as a simple acronym for all forms of crimes on the internet, whereas ‘cybercrime’ in a Nigerian context is rooted in socioeconomics and determined by it. In particular, the defrauding of victims for monetary benefit is the most significant theme that emerged from the analysis of Yahoo Boys. While all six publications are situated at the intersections of multiple fields of study, they all share a common endorsement of the constructionist/interpretivist position. The six published works comprise: [a] three conceptual publications; and [b] three empirical publications. The conceptual publications deconstruct the meanings of multiple taken-for-granted concepts in cybercrime scholarship and develop more robust conceptual lenses, namely: (1) ‘Digital Spiritualization’; (2) ‘The Tripartite Cybercrime Framework – TCF’; and (3) ‘The Synergy between Feminist Criminology and the TCF’. These new conceptual lenses represent the candidate’s contribution to developing theory in the field. Alongside this, the empirical section includes three sets of qualitative data, which include: (1) interviews with seventeen Nigerian parents; (2) lyrics from eighteen Nigerian musicians; and (3) interviews with forty Nigerian law enforcement officers. These diverse sources of qualitative data provide a more fully-developed understanding of ‘cybercrime’ in the Nigerian context (and elsewhere). All six-published works, while individually contributing to knowledge, collectively shed clearer light on the centrality of cultural context in the explanation of ‘cybercrime’

The Spinnaker Vol. 29 No. 7

Student newspaper for the UNF community

Captured by conventions : On objectivity and factuality in international news agency discourse

The thesis explores the discourse of two global news agencies, the Associated Press (AP) and Reuters, which together with the French AFP are generally regarded as the world s leading news distributors. A glance at the guidelines given by AP and Reuters to their journalists shows that these two news agencies make a lot of effort to strive for objectivity the well-known journalistic ideal, which, however, is an almost indefinable concept. In journalism textbooks definitions of objectivity often contain various components: detachment, nonpartisanship, facticity, balance, etc. AP and Reuters, too, in their guidelines, present several other ideals besides objectivity , viz., reliability, accuracy, balance, freedom from bias, precise sourcing, reporting the truth, and so on. Other central concepts connected to objectivity are neutrality and impartiality. However, objectivity is, undoubtedly, the term that is most often mentioned when the ethics of journalism is discussed, acting as a kind of umbrella term for several related journalistic ideals. It can even encompass the other concept that is relevant for this study, that of factuality. These two intertwined concepts are extremely complex; paradoxically, it is easier to show evidence of the lack of objectivity or factuality than of their existence. I argue that when journalists conform to the deep-rooted conventions of objective news reporting, facts may be blurred, and the language becomes vague and ambiguous. As global distributors of news, AP and Reuters have had an influential role in creating and reinforcing conventions of (at least English-language) news writing. These conventions can be seen to work at various levels of news reporting: the ideological (e.g., defining what is regarded as newsworthy, or who is responsible), structural (e.g., the well-known inverted pyramid model), and stylistic (e.g., presupposing that in hard news reports, the journalist s voice should be backgrounded). On the basis of my case studies, I have found four central conventions to be worthy of closer examination: the conventional structure of news reports, the importance of newsworthiness, the tactics of impersonalisation which tends to blur news actors responsibility, and the routines of presenting emotions. My linguistic analyses draw mainly on M.A.K. Halliday s Systemic Functional Grammar, on notions of transitivity, ergativity, nominalisation and grammatical metaphor. The Appraisal framework, too, has provided useful tools for my analyses. The thesis includes six case studies dealing with the following topics: metaphors in political reporting, terrorism discourse, terrorism fears, emotions more generally, unnamed sources as rhetorical constructs, and responsibility in the convention of attribution.Väitöksessä tutkitaan kahden globaalin uutistoimiston, AP:n ja Reutersin, diskurssia. Juuri kansainväliset uutistoimistot ovat 1800-luvun puolivälistä asti olleet muokkaamassa käsitystä siitä, mikä uutinen on ja miten se pitäisi esittää. Ihanteiksi ovat nousseet sellaiset kiistanalaiset käsitteet kuin journalistinen objektiivisuus, puolueettomuus ja faktuaalisuus.Toisaalta ihanteellisten arvojen lisäksi uutisretoriikassa ovat keskeisiä ns. uutisarvot, jotka vaikuttavat sekä uutisten valintaan että esittämiseen. Näistä tunnetuin lienee negatiivisuus. Tällaiset kirjoittamisen ja arvottamisen perinteet ovat syvälle juurtuneita ja suurimmaksi osaksi alitajuisia. Kuten väitöskirjan otsikko väittää, uutistoimistojournalistit ovat tapojen vankeja ; toisin sanoen juuri nämä perinteet ovat ainakin osasyyllisiä siihen että puhtaan uutisoinnin ihanteita ei käytännössä ole helppo saavuttaa. Väitöskirja perustuu kuuteen artikkeliin, joissa tutkin diskurssin objektiivisuuden ja faktuaalisuuden kannalta mm. metaforia poliittisessa raportoinnissa, tunteiden roolia uutistoimistoteksteissä ja nimettömien lähteiden käyttämistä puhujina. Näiden puhujien merkitystä pönkitetään kertomalla esim. että kyseessä on vanhempi hallitusvirkamies tai huippuavustaja . Kaksi artikkeleista tarkastelee terrorismiuutisointia: ensimmäinen terroristi -sanan merkitystä (väitän, että terroristi on muuttunut toimijasta epämääräiseksi uhaksi) ja toinen terrorismin pelkoa. Pelosta on uutistoimistoteksteissä tullut tehokas toimija; se saattaa pysäyttää lentoja, aiheuttaa kuohuntaa valuuttamarkkinoilla, jne. Artikkelien pohjalta olen valinnut tarkemmin tutkittaviksi seuraavat neljä perinnettä: uutisraportin rakenne, uutisarvoisuuden merkitys, objektiivisuuteen pyrkivä kirjoitustyyli sekä tunteiden esittäminen. Itse asiassa nämä tavat vaikuttavat samanaikaisesti monella eri tasolla. Esim. uutisarvoisuudella on tärkeä osuus rakenteen luomisessa; tärkeimmiksi katsotut asiat kun pyritään kertomaan heti alussa, otsikossa ja johdannossa. Tyypillinen rakenne edellyttää myös sitä, että uutisjuttu tavallisesti etenee asteittain, yleisluontoisesta yksityiskohtiin. Niinpä tuntuu luonnolliselta, että jutun otsikossa esim. Irak saattaa puhua kärkevästikin, vaikka myöhemmin ilmenee, että todellinen puhuja on ollut irakilainen sanomalehti. Kuten yllä mainitsin, sellaiset käsitteet kuin objektiivisuus ja faktuaalisuus ovat äärimmäisen vaikeaselkoisia. Tutkijan onkin helpompi löytää todisteita niiden puutteesta kuin niiden olemassaolosta

The Trinity Tatler, May 1954

Contents: How to Choose a Fraternity by Jerald E. Hatfield 1 Chapel Blues by Robert Chamberlain 6 This is Living by Roger Martin 7 Yehs or Boos? by Roger Martin 10 Are the PIPES Getting Rusty by Donald Mountford 12 The Ghosts and Ghouls Of Graduate Schools by George Waldman 15 The Gorgon by Ronald Richardson 18 Deadline by Phil Truitt 21 Why Teach Monkeys to Play Bridge? by Alva See 23Learning in the Dark by Ben Dyke 27 The Draft and You by Dale O\u27Donnell 29 Calling All Squeezerknappers by Paul P. Terry 31https://digitalrepository.trincoll.edu/tatler/1000/thumbnail.jp