Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention

Peer reviewe

Multiple Instance Learning: A Survey of Problem Characteristics and Applications

Multiple instance learning (MIL) is a form of weakly supervised learning where training instances are arranged in sets, called bags, and a label is provided for the entire bag. This formulation is gaining interest because it naturally fits various problems and allows to leverage weakly labeled data. Consequently, it has been used in diverse application fields such as computer vision and document classification. However, learning from bags raises important challenges that are unique to MIL. This paper provides a comprehensive survey of the characteristics which define and differentiate the types of MIL problems. Until now, these problem characteristics have not been formally identified and described. As a result, the variations in performance of MIL algorithms from one data set to another are difficult to explain. In this paper, MIL problem characteristics are grouped into four broad categories: the composition of the bags, the types of data distribution, the ambiguity of instance labels, and the task to be performed. Methods specialized to address each category are reviewed. Then, the extent to which these characteristics manifest themselves in key MIL application areas are described. Finally, experiments are conducted to compare the performance of 16 state-of-the-art MIL methods on selected problem characteristics. This paper provides insight on how the problem characteristics affect MIL algorithms, recommendations for future benchmarking and promising avenues for research

A review on data fusion in multimodal learning analytics and educational data mining

The new educational models such as smart learning environments use of digital and context-aware devices to facilitate the learning process. In this new educational scenario, a huge quantity of multimodal students' data from a variety of different sources can be captured, fused, and analyze. It offers to researchers and educators a unique opportunity of being able to discover new knowledge to better understand the learning process and to intervene if necessary. However, it is necessary to apply correctly data fusion approaches and techniques in order to combine various sources of multimodal learning analytics (MLA). These sources or modalities in MLA include audio, video, electrodermal activity data, eye-tracking, user logs, and click-stream data, but also learning artifacts and more natural human signals such as gestures, gaze, speech, or writing. This survey introduces data fusion in learning analytics (LA) and educational data mining (EDM) and how these data fusion techniques have been applied in smart learning. It shows the current state of the art by reviewing the main publications, the main type of fused educational data, and the data fusion approaches and techniques used in EDM/LA, as well as the main open problems, trends, and challenges in this specific research area

Video advertisement mining for predicting revenue using random forest

Shaken by the threat of financial crisis in 2008, industries began to work on the topic of predictive analytics to efficiently control inventory levels and minimize revenue risks. In this third-generation age of web-connected data, organizations emphasized the importance of data science and leveraged the data mining techniques for gaining a competitive edge. Consider the features of Web 3.0, where semantic-oriented interaction between humans and computers can offer a tailored service or product to meet consumers\u27 needs by means of learning their preferences. In this study, we concentrate on the area of marketing science to demonstrate the correlation between TV commercial advertisements and sales achievement. Through different data mining and machine-learning methods, this research will come up with one concrete and complete predictive framework to clarify the effects of word of mouth by using open data sources from YouTube. The uniqueness of this predictive model is that we adopt the sentiment analysis as one of our predictors. This research offers a preliminary study on unstructured marketing data for further business use

Human Active Learning

Active machine learning (AML) is a popular research area in machine learning. It allows selection of the most informative instances in training data of the domain for manual labeling. AML aims to produce a highly accurate classifier using as few labeled instances as possible, thereby minimizing the cost of obtaining labeled data. As machines can learn from experience like humans do, using AML for human category learning may help human learning become more efficient and hence reduce the cost of teaching. This chapter is a review of recent research literature concerning the use of AML technique to enhance human learning and teaching. There are a few studies on the applications of AML to the human category learning domain. The most interesting study was by Castro et al., which showed that humans learn faster with better performance when they can actively select the informative instances from a pool of unlabeled data instead of random sampling. Although AML can facilitate object categorization for humans, there are still many challenges and questions that need to be addressed in the use of AML for modeling human categorization. In this chapter, we will discuss some of these challenges