Survey and evaluation of query intent detection methods

Second ACM International Conference on Web Search and Data Mining, Barcelona (Spain)User interactions with search engines reveal three main underlying intents, namely navigational, informational, and transactional. By providing more accurate results depending on such query intents the performance of search engines can be greatly improved. Therefore, query classification has been an active research topic for the last years. However, while query topic classification has deserved a specific bakeoff, no evaluation campaign has been devoted to the study of automatic query intent detection. In this paper some of the available query intent detection techniques are reviewed, an evaluation framework is proposed, and it is used to compare those methods in order to shed light on their relative performance and drawbacks. As it will be shown, manually prepared gold-standard files are much needed, and traditional pooling is not the most feasible evaluation method. In addition to this, future lines of work in both query intent detection and its evaluation are propose

Evaluating the retrieval effectiveness of Web search engines using a representative query sample

Search engine retrieval effectiveness studies are usually small-scale, using only limited query samples. Furthermore, queries are selected by the researchers. We address these issues by taking a random representative sample of 1,000 informational and 1,000 navigational queries from a major German search engine and comparing Google's and Bing's results based on this sample. Jurors were found through crowdsourcing, data was collected using specialised software, the Relevance Assessment Tool (RAT). We found that while Google outperforms Bing in both query types, the difference in the performance for informational queries was rather low. However, for navigational queries, Google found the correct answer in 95.3 per cent of cases whereas Bing only found the correct answer 76.6 per cent of the time. We conclude that search engine performance on navigational queries is of great importance, as users in this case can clearly identify queries that have returned correct results. So, performance on this query type may contribute to explaining user satisfaction with search engines

Intent-aware search result diversification

Search result diversification has gained momentum as a way to tackle ambiguous queries. An effective approach to this problem is to explicitly model the possible aspects underlying a query, in order to maximise the estimated relevance of the retrieved documents with respect to the different aspects. However, such aspects themselves may represent information needs with rather distinct intents (e.g., informational or navigational). Hence, a diverse ranking could benefit from applying intent-aware retrieval models when estimating the relevance of documents to different aspects. In this paper, we propose to diversify the results retrieved for a given query, by learning the appropriateness of different retrieval models for each of the aspects underlying this query. Thorough experiments within the evaluation framework provided by the diversity task of the TREC 2009 and 2010 Web tracks show that the proposed approach can significantly improve state-of-the-art diversification approaches

Why People Search for Images using Web Search Engines

What are the intents or goals behind human interactions with image search engines? Knowing why people search for images is of major concern to Web image search engines because user satisfaction may vary as intent varies. Previous analyses of image search behavior have mostly been query-based, focusing on what images people search for, rather than intent-based, that is, why people search for images. To date, there is no thorough investigation of how different image search intents affect users' search behavior. In this paper, we address the following questions: (1)Why do people search for images in text-based Web image search systems? (2)How does image search behavior change with user intent? (3)Can we predict user intent effectively from interactions during the early stages of a search session? To this end, we conduct both a lab-based user study and a commercial search log analysis. We show that user intents in image search can be grouped into three classes: Explore/Learn, Entertain, and Locate/Acquire. Our lab-based user study reveals different user behavior patterns under these three intents, such as first click time, query reformulation, dwell time and mouse movement on the result page. Based on user interaction features during the early stages of an image search session, that is, before mouse scroll, we develop an intent classifier that is able to achieve promising results for classifying intents into our three intent classes. Given that all features can be obtained online and unobtrusively, the predicted intents can provide guidance for choosing ranking methods immediately after scrolling