Challenges of digital innovations : a set-top box based approach

The chapter analyses the challenges of digital technology for television audience measurement systems. First, the current state of audience measurement in Belgium is described. In the Belgian case, the traditional television audience measurement system is contested by small broadcasters and challenged by the opportunities that the emergence of digital television and, more specifically, the widespread diffusion of set-top boxes provide. Second, three major challenges for traditional measurement techniques are analysed. This section deals with people’s changing viewing habits, for example on-demand and time-shifted viewing, the provision of more accurate data by set-top boxes, and the increasing interests of platform operators acting as gatekeepers to access to this data. In the final section, conclusions are made

Understanding the Detection of View Fraud in Video Content Portals

While substantial effort has been devoted to understand fraudulent activity in traditional online advertising (search and banner), more recent forms such as video ads have received little attention. The understanding and identification of fraudulent activity (i.e., fake views) in video ads for advertisers, is complicated as they rely exclusively on the detection mechanisms deployed by video hosting portals. In this context, the development of independent tools able to monitor and audit the fidelity of these systems are missing today and needed by both industry and regulators. In this paper we present a first set of tools to serve this purpose. Using our tools, we evaluate the performance of the audit systems of five major online video portals. Our results reveal that YouTube's detection system significantly outperforms all the others. Despite this, a systematic evaluation indicates that it may still be susceptible to simple attacks. Furthermore, we find that YouTube penalizes its videos' public and monetized view counters differently, the former being more aggressive. This means that views identified as fake and discounted from the public view counter are still monetized. We speculate that even though YouTube's policy puts in lots of effort to compensate users after an attack is discovered, this practice places the burden of the risk on the advertisers, who pay to get their ads displayed.Comment: To appear in WWW 2016, Montr\'eal, Qu\'ebec, Canada. Please cite the conference version of this pape

An Open Framework for Integrating Widely Distributed Hypermedia Resources

The success of the WWW has served as an illustration of how hypermedia functionality can enhance access to large amounts of distributed information. However, the WWW and many other distributed hypermedia systems offer very simple forms of hypermedia functionality which are not easily applied to existing applications and data formats, and cannot easily incorporate alternative functions which would aid hypermedia navigation to and from existing documents that have not been developed with hypermedia access in mind. This paper describes the extension to a distributed environment of the open hypermedia functionality of the Microcosm system, which is designed to support the provision of hypermedia access to a wide range of source material and application, and to offer straightforward extension of the system to incorporate new forms of information access

Teensites.com: A Field Guide to the New Digital Landscape

A 2001 report from the Center for Media Education, provided here as background to work produced by Kathryn Montgomery after coming to American University and CSM (see http://www.centerforsocialmedia.org/resources/publications/ecitizens/index2.htm -- Youth as E-Citizens'), surveys the burgeoning digital media culture directed at -- and in some cases created by -- teens.This report surveys the burgeoning new media culture directed at -- and in some cases created by -- teens. TeenSites.com -- A Field Guide to the New Digital Landscape examines the uniquely interactive nature of the new media, and explores the ways in which teens are at once shaping and being shaped by the electronic culture that surrounds them

Six emerging trends in media and communications - occasional paper

This paper examines six emerging trends in media and communications, which highlight that consumers are increasingly using personalised access pathways to communications and content services that cut across different networks, devices and services. Introduction The ACMA monitors industry and consumer data to identify changes in the media and communications environment and their impact on regulatory settings. Previous ACMA research, such as Broken concepts1 and the Emerging issues2 series of papers, has identified areas of regulatory strain resulting from changes in this environment. The ACMA’s 2014 data collection program highlighted six further trends that are of particular interest as they indicate challenges to the regulatory frameworks within which the ACMA works. These trends illustrate how developments in communications device technologies and over-the-top (OTT) services and content offer both: new opportunities for businesses and individuals as consumers and citizens potential challenges to confident and optimal use of these new services. The evolving media and communications environment offers new ways to understand and achieve policy objectives, and may expose alternatives to ’black-letter’ regulation. However, changes in media and communications can also strain the effectiveness and efficiency of existing regulatory settings designed in an environment where content and communication services have been delivered by network owners over dedicated networks and devices. The selected trends highlight that consumers are increasingly using personalised access pathways to communications and content services that cut across different networks, devices and services. This paper looks at the implications of these six trends for existing regulatory settings

In-Ad Real-Time Video Communication And Assisted Selling

A system and method are disclosed that enable an online real-time ad viewer to interact with an ad assistant for information about the advertised product or service. When the ad viewer opens an ad, the system analyzes and matches a human ad assistant who may be capable of describing the product/service to the user. The system may match ad viewers to ad assistants based on viewer-selected preferences (e.g. talkativeness, personality type, language, cognitive abilities). The online ad viewer could then interact with the ad assistant through a webcam in real-time. The system tailors an online ad experience with a human touch which may lead to more confident purchases by the customer end and makes advertisements more efficient. The system may also provide online job opportunities to those willing to serve as ad assistants across the globe