Factors affecting university students switching intention to mobile learning: a push-pull-mooring theory perspective

Adopting technology by its intended users is one of the most important contributors to that technology’s success. Therefore, the success of mobile learning (ML) depends on the students’ acceptance of the method. Regarding this point, this quantitative research aims to identify factors that affect switching intention to adopt ML among university students in Indonesia based on migration theory, Push-PullMooring (PPM) framework. A theoretical model was developed to examine the determinants that affect students’ decision to use ML platforms. This study used an online survey questionnaire to obtain 616 valid responses. A comprehensive analysis of the influence factors of users switching behavior, including the moderating factors, was conducted using Structural Equation Modeling (SEM) and Amos software. The results confirmed that the push factor (learning convenience), pull factors (learning autonomy and enjoyment), and mooring factor (student innovativeness) are perceived as significant factors for accepting ML. Concerning the moderating factor, this study also revealed the significance of moderating factor experience in two causal effects of enjoyment and student innovativeness on the students’ intention to switch using ML. Furthermore, based on the findings, several recommendations were suggested for the university policy-makers to develop effective strategic plans to get a competitive advantage

The impact of coronavirus pandemic (COVID-19) on education: the role of virtual and remote laboratories in education

To avoid the spread of the COVID-19 crisis, many countries worldwide have temporarily shut down their academic organizations. National and international closures affect over 91% of the education community of the world. E-learning is the only effective manner for educational institutions to coordinate the learning process during the global lockdown and quarantine period. Many educational institutions have instructed their students through remote learning technologies to face the effect of local closures and promote the continuity of the education process. This study examines the expected benefits of e-learning during the COVID-19 pandemic by providing a new model to investigate this issue using a survey collected from the students at Imam Abdulrahman Bin Faisal University. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed on 179 useable responses. This study applied Push-Pull-Mooring theory and examined how push, pull, and mooring variables impact learners to switch to virtual and remote educational laboratories. The Protection Motivation theory was employed to explain how the potential health risk and environmental threat can influence the expected benefits from e-learning services. The findings revealed that the push factor (environmental threat) is significantly related to perceived benefits. The pull factors (e-learning motivation, perceived information sharing, and social distancing) significantly impact learners' benefits. The mooring factor, namely perceived security, significantly impacts learners’ benefits

Platform-based transportation company in Indonesia: Perspective brand switching behavior on Gen Z

Internet growth and the expansion of platform-based transportation companies in Indonesia are co-occurring. This study attempts to identify the factors that encourage platform-based transportation companies' customers to switch to competing platforms. This quantitative research method employed the Structure Equation Model (SEM) analysis method implemented in Warp PLS 5.0. This study's population comprises platform-based transportation users in Jakarta, the Indonesian capital. Through purposeful sampling, 200 research samples from Jakarta Generation Z were chosen. According to the results of this study, perceived price and experience dissatisfaction influence the Generation Z brand transition into platform-based transportation. In the interim, electronic service quality does not influence Generation Z brand-switching behavior in Indonesia. The relationship between perceived price and experience dissatisfaction with switching behavior is mediated by switching intention. This research contributes to transportation-based platform companies to reduce brand switching, especially among Generation Z

Customer value migration pada platform bermain online games

Industri online games telah menjadi salah satu industri yang paling menguntungkan di dunia. Persaingan yang terjadi pada industri ini tidak hanya pada online game itu sendiri, tetapi juga terjadi pada platform yang digunakan. Seiring perkembangan teknologi, smartphone menjadi salah satu platform online games yang paling diminati, meninggalkan personal computer. Penelitian ini bertujuan untuk mengetahui pengaruh dari model push-pull-mooring terhadap customer value migration yang terjadi pada perpindahan media bermain online games. Penelitian ini menggunakan model push-pull-mooring dengan pendekatan melalui customer switching behaviour untuk mengukur seberapa besar nilai customer value migration yang terjadi pada responden. Kuisioner disebar secara online kepada 184 responden. Data penelitian diolah menggunakan metode regresi linier berganda. Berdasarkan hasil yang didapat, diketahui bahwa pull factors menjadi faktor yang memiliki pengaruh yang paling besar, lalu diikuti dengan push factor sebagai variabel dengan pengaruh terbesar kedua pada penelitian ini. Mooring factor tidak memiliki pengaruh yang signifikan terhadap customer value migration. hal tersebut menunjukan bahwa media smartphone memiliki ketertarikan seperti kemudahan penggunaan dan fleksibilitas pemakaian dalam persepsi konsumen. Perkembangan teknologi dan kecakapan teknologi dari konsumen membuat mooring factors tidak memiliki pengaruh yang signifikan

Determinants for participation in independent learning policy and independent campus programs

This paper proposes a framework for participation determinants in lifelong learning through the Independent Learning Policy and Independent Campus or Merdeka Belajar Kampus Merdeka/Independent Learning Independent Campus (MBKM). The framework is based on the technology acceptance model (TAM), self-determination theory (SDT), theory of planned behavior (TPB), and institutional theory. This study contributes to the literature by identifying specific factors and indicators to improve along with their impacts on the participation when the organizers of such initiatives wish to increase participation. Indonesia is the biggest country in South-East Asia with a large economy and influence in the world. Conditions, progress, and setbacks in Indonesia will influence other countries. Many job applicants do not meet the requirements for the job they applied for. Therefore, the Indonesian Ministry of Education initiated the MBKM programs to develop human quality, especially the university students to enhance their skills to meet the job requirements. The 740 respondents completed the online survey with 150 questions to represent reflective indicators. The results were analyzed with the partially least square-structural equation model (PLS-SEM) method and found the influential factors driving participation in MBKM are social influence, supporting factors, government decisions, utility, and recognition. further analysis indicated that convenience and financial incentive factors do not affect participation

Understanding Customer Switching Behaviour in the Retail Banking Sector: The Case of Nigeria and the Gambia

This thesis examines customer switching behaviour in Nigeria and Gambia, focusing on the retail banking sector. The study’s key objective is to provide new knowledge on customer banking behaviour in the retail banking sector. The study is grounded in Bansal et al.’s (2005) push-pull-mooring model. A qualitative method was employed in the data collection, incorporating a triangulation approach, whereby direct observations were combined with thematic interviews and focus group discussions. The intention behind this method was to increase the validity of the research results. Ultimately, the study findings indicate significant factors and subfactors influencing customer switching behaviour in the retail banking sector. The results are categorised as push, pull, or mooring factors. It identifies seven push factors with thirteen subfactors, four pull factors with ten subfactors, and six mooring factors with three subfactors. The study’s significant contribution to existing knowledge of services marketing is the identification of new and emerging constructs, thus extending the existing knowledge in the literature. The study’s findings support numerous results of prior relevant research, while some findings disagree with those of previous research. Furthermore, the new constructs that emerge from this research are highly relevant to today’s consumers. For example, factors like banking products, perceived knowledge of banking products, perceived relative security of banking products, satisfaction with the current bank, emotions (e.g., regret or anger), liquidity challenges, bank staff career development prospects, and ethical banking issues are the study’s unique contributions to the push factors and subfactors. In addition, the emerging pull factors and subfactors include technological advancement, coronavirus pandemic-induced switching, a bank’s physical appearance, positive banking expectations, a bank’s relative proximity, expected switching benefits, perceived usefulness of a bank’s digital platforms, perceived ease of banking transactions, personalised banking offerings, and repositioning banking business models. Lastly, the new mooring factors and subfactors identified in this study are inertia, changes in customer needs or tastes, involuntary switching, and bank responsiveness. Consequently, the author has developed a framework/model based on the findings of this study. The new framework/model presented comprehensive results with practical implications and a valuable contribution to the current knowledge of customer switching behaviour

The use of homemade food selling and delivery applications: investigating the adoption and post-adoption among Saudi female micro-entrepreneurs

On a global scale, businesses have effectively utilised intermediary digital marketplaces, such as Amazon and Alibaba by implementing a range of optimal strategies that integrate these platforms into their business models. Various intermediary mobile applications exist to provide support for micro-entrepreneurs engaged in the production of handmade food across diverse contexts, like Curryful and The Chef. The existing body of literature pertaining to female micro-entrepreneurs in Saudi Arabia who operate home-based businesses examines the advantages and drawbacks associated with commonly used trading platforms in the country, such as social media and intermediary physical shops. However, this literature fails to address the adoption and post-adoption phenomena of homemade food selling and delivery applications that have emerged in the Saudi homemade food sector in recent times. Furthermore, there is a dearth of scholarly research in the domain of Information Systems that investigates the adoption and usage of this technology, specifically within the context of handmade food businesses in other contexts. In contrast, a considerable body of research exists that examines the adoption and implementation of comparable technologies in diverse business sectors across multiple industries. In addition, most Saudi micro-entrepreneurs have not yet discovered the potential of using these marketplaces to support their homemade food businesses. This study provides significant and notable theoretical contributions to the current Information Systems literature by examining new business phenomena associated with the transition of micro-entrepreneurs from intermediary physical shops to homemade food selling and delivery applications. This study investigates the reasons behind this transition and explores the impacts of incorporating this technology on micro-entrepreneurs' lives, businesses, and attitudes towards its continued usage. This research adopts a qualitative interpretive framework and a series of semi-structured interview-based research design. The relevant data is collected from three sources and Gioia's methodology is followed to analyse the data abductively. The data is explained and interpreted through the lens of several theories. The findings suggest that many inhibitors constrain the micro-entrepreneurs' use of intermediary physical shops. Thus, their unmotivated experiences with these shops have pushed them to use homemade food selling and delivery applications. Moreover, other technological, organisational and environmental reasons have pulled them to adopt this new technology in the Saudi homemade food sector. It is also found that the applications provide micro-entrepreneurs with many benefits. However, for some micro-entrepreneurs, registration in this technology is shown to be useless. Consequently, the results of this work show that some micro-entrepreneurs continued with the application while others stopped using it. The results also reveal the different and interesting impacts of Covid-19 and some mooring reasons for future continued use intentions. The results clearly demonstrate that micro-entrepreneurs have a pivotal role in influencing their business. This study's findings help to construct an integrative conceptual model that illustrates these phenomena, which contributes to explaining the adoption and post-adoption phenomena of this technology among female micro-entrepreneurs. There are no studies on this type of technology or a framework that fully explains these two phenomena (switching reasons, and value of use and continuance use reasons) and how they relate to each other before this study. Thus, this model is seen as a major addition to the Information Systems literature. Additional significant theoretical contributions pertain to the incorporation of the entrepreneurial bricolage theory, which is being utilised for the first time in the Information Systems literature. Furthermore, the expectancy-confirmation model in this domain has been expanded by incorporating compatibility as an additional reason for continued technology use, alongside satisfaction. The third significant theoretical contribution is the introduction of new concepts to the literature regarding two new types of intermediate marketplaces used by micro-entrepreneurs, namely intermediate physical stores and homemade food selling and delivering mobile applications, as well as the description of their business models and the experiences of these entrepreneurs. Furthermore, this study holds several practical consequences. The findings of this study provide significant consequences for several stakeholders. Specifically, they provide light on the extent to which entrepreneurs have utilised the help offered by the Saudi government, as well as the genuine requirements of these individuals. These findings also help in explaining female micro-entrepreneurs' realistic experiences with these intermediary markets in the Saudi home-made food sector, which can help the owners of these markets improve their services and support. The research findings also shed light on the barriers and challenges faced by female micro-entrepreneurs in accessing or continuing the use of these intermediary markets, such as limited financial resources and lack of marketing skills. By understanding these obstacles, stakeholders can develop targeted interventions and provide tailored support to empower female micro-entrepreneurs in the Saudi home-made food sector. Ultimately, this research aims to foster an environment conducive to growth and sustainability for female micro-entrepreneurs, enabling them to contribute significantly to the local economy and society. These practical implications will positively contribute to enhancing the home-working experience of micro-entrepreneurs and their customers

The use of homemade food selling and delivery applications: investigating the adoption and post-adoption among Saudi female micro-entrepreneurs

On a global scale, businesses have effectively utilised intermediary digital marketplaces, such as Amazon and Alibaba by implementing a range of optimal strategies that integrate these platforms into their business models. Various intermediary mobile applications exist to provide support for micro-entrepreneurs engaged in the production of handmade food across diverse contexts, like Curryful and The Chef. The existing body of literature pertaining to female micro-entrepreneurs in Saudi Arabia who operate home-based businesses examines the advantages and drawbacks associated with commonly used trading platforms in the country, such as social media and intermediary physical shops. However, this literature fails to address the adoption and post-adoption phenomena of homemade food selling and delivery applications that have emerged in the Saudi homemade food sector in recent times. Furthermore, there is a dearth of scholarly research in the domain of Information Systems that investigates the adoption and usage of this technology, specifically within the context of handmade food businesses in other contexts. In contrast, a considerable body of research exists that examines the adoption and implementation of comparable technologies in diverse business sectors across multiple industries. In addition, most Saudi micro-entrepreneurs have not yet discovered the potential of using these marketplaces to support their homemade food businesses. This study provides significant and notable theoretical contributions to the current Information Systems literature by examining new business phenomena associated with the transition of micro-entrepreneurs from intermediary physical shops to homemade food selling and delivery applications. This study investigates the reasons behind this transition and explores the impacts of incorporating this technology on micro-entrepreneurs' lives, businesses, and attitudes towards its continued usage. This research adopts a qualitative interpretive framework and a series of semi-structured interview-based research design. The relevant data is collected from three sources and Gioia's methodology is followed to analyse the data abductively. The data is explained and interpreted through the lens of several theories. The findings suggest that many inhibitors constrain the micro-entrepreneurs' use of intermediary physical shops. Thus, their unmotivated experiences with these shops have pushed them to use homemade food selling and delivery applications. Moreover, other technological, organisational and environmental reasons have pulled them to adopt this new technology in the Saudi homemade food sector. It is also found that the applications provide micro-entrepreneurs with many benefits. However, for some micro-entrepreneurs, registration in this technology is shown to be useless. Consequently, the results of this work show that some micro-entrepreneurs continued with the application while others stopped using it. The results also reveal the different and interesting impacts of Covid-19 and some mooring reasons for future continued use intentions. The results clearly demonstrate that micro-entrepreneurs have a pivotal role in influencing their business. This study's findings help to construct an integrative conceptual model that illustrates these phenomena, which contributes to explaining the adoption and post-adoption phenomena of this technology among female micro-entrepreneurs. There are no studies on this type of technology or a framework that fully explains these two phenomena (switching reasons, and value of use and continuance use reasons) and how they relate to each other before this study. Thus, this model is seen as a major addition to the Information Systems literature. Additional significant theoretical contributions pertain to the incorporation of the entrepreneurial bricolage theory, which is being utilised for the first time in the Information Systems literature. Furthermore, the expectancy-confirmation model in this domain has been expanded by incorporating compatibility as an additional reason for continued technology use, alongside satisfaction. The third significant theoretical contribution is the introduction of new concepts to the literature regarding two new types of intermediate marketplaces used by micro-entrepreneurs, namely intermediate physical stores and homemade food selling and delivering mobile applications, as well as the description of their business models and the experiences of these entrepreneurs. Furthermore, this study holds several practical consequences. The findings of this study provide significant consequences for several stakeholders. Specifically, they provide light on the extent to which entrepreneurs have utilised the help offered by the Saudi government, as well as the genuine requirements of these individuals. These findings also help in explaining female micro-entrepreneurs' realistic experiences with these intermediary markets in the Saudi home-made food sector, which can help the owners of these markets improve their services and support. The research findings also shed light on the barriers and challenges faced by female micro-entrepreneurs in accessing or continuing the use of these intermediary markets, such as limited financial resources and lack of marketing skills. By understanding these obstacles, stakeholders can develop targeted interventions and provide tailored support to empower female micro-entrepreneurs in the Saudi home-made food sector. Ultimately, this research aims to foster an environment conducive to growth and sustainability for female micro-entrepreneurs, enabling them to contribute significantly to the local economy and society. These practical implications will positively contribute to enhancing the home-working experience of micro-entrepreneurs and their customers

A Structural Framework for Switching Intention in the Cambodian Banking Industry

Switching intention can significantly lead to customer switching, which severely damages a service firm’s number of customers and profits. Thus, the objective of this research was to help bank managers identify the significant factors regarding switching intention by examining the impacts of convenience, price, perceived value and customer satisfaction, as well as their complex relationships with switching intention. Self-administered questionnaires were used in this study to collect data from 323 banking customers in Phnom Penh, Cambodia. Furthermore, path analysis was used since it has the ability to extend multiple regressions within a framework that has more complex relationships. Hence, results firstly indicate that convenience and price significantly influenced perceived value and customer satisfaction. Next, perceived value significantly influenced customer satisfaction. Finally, customer satisfaction and price significantly influenced switching intention. The results of this paper provide suggestions as well as solutions to bank managers, for example, how to design an appropriate strategy for adjusting a reasonable price setting, and how to provide convenience in order to enhance value and satisfaction; thus, future switching propensities can be minimized