Social media and sentiment in bioenergy consultation

Purpose: The push to widen participation in public consultation suggests social media as an additional mechanism through which to engage the public. Bioenergy companies need to build their capacity to communicate in these new media and to monitor the attitudes of the public and opposition organisations towards energy development projects. Design/methodology/approach: This short paper outlines the planning issues bioenergy developments face and the main methods of communication used in the public consultation process in the UK. The potential role of social media in communication with stakeholders is identified. The capacity of sentiment analysis to mine opinions from social media is summarised, and illustrated using a sample of tweets containing the term ‘bioenergy’ Findings: Social media have the potential to improve information flows between stakeholders and developers. Sentiment analysis is a viable methodology, which bioenergy companies should be using to measure public opinion in the consultation process. Preliminary analysis shows promising results. Research limitations/implications: Analysis is preliminary and based on a small dataset. It is intended only to illustrate the potential of sentiment analysis and not to draw general conclusions about the bioenergy sector. Originality/value: Opinion mining, though established in marketing and political analysis, is not yet systematically applied as a planning consultation tool. This is a missed opportunity

Social Emotion Mining Techniques for Facebook Posts Reaction Prediction

As of February 2016 Facebook allows users to express their experienced emotions about a post by using five so-called `reactions'. This research paper proposes and evaluates alternative methods for predicting these reactions to user posts on public pages of firms/companies (like supermarket chains). For this purpose, we collected posts (and their reactions) from Facebook pages of large supermarket chains and constructed a dataset which is available for other researches. In order to predict the distribution of reactions of a new post, neural network architectures (convolutional and recurrent neural networks) were tested using pretrained word embeddings. Results of the neural networks were improved by introducing a bootstrapping approach for sentiment and emotion mining on the comments for each post. The final model (a combination of neural network and a baseline emotion miner) is able to predict the reaction distribution on Facebook posts with a mean squared error (or misclassification rate) of 0.135.Comment: 10 pages, 13 figures and accepted at ICAART 2018. (Dataset: https://github.com/jerryspan/FacebookR

Learning Social Relation Traits from Face Images

Social relation defines the association, e.g, warm, friendliness, and dominance, between two or more people. Motivated by psychological studies, we investigate if such fine-grained and high-level relation traits can be characterised and quantified from face images in the wild. To address this challenging problem we propose a deep model that learns a rich face representation to capture gender, expression, head pose, and age-related attributes, and then performs pairwise-face reasoning for relation prediction. To learn from heterogeneous attribute sources, we formulate a new network architecture with a bridging layer to leverage the inherent correspondences among these datasets. It can also cope with missing target attribute labels. Extensive experiments show that our approach is effective for fine-grained social relation learning in images and videos.Comment: To appear in International Conference on Computer Vision (ICCV) 201