Using webcrawling of publicly available websites to assess E-commerce relationships

We investigate e-commerce success factors concerning their impact on the success of commerce transactions between businesses companies. In scientific literature, many e-commerce success factors are introduced. Most of them are focused on companies' website quality. They are evaluated concerning companies' success in the business-to- consumer (B2C) environment where consumers choose their preferred e-commerce websites based on these success factors e.g. website content quality, website interaction, and website customization. In contrast to previous work, this research focuses on the usage of existing e-commerce success factors for predicting successfulness of business-to-business (B2B) ecommerce. The introduced methodology is based on the identification of semantic textual patterns representing success factors from the websites of B2B companies. The successfulness of the identified success factors in B2B ecommerce is evaluated by regression modeling. As a result, it is shown that some B2C e-commerce success factors also enable the predicting of B2B e-commerce success while others do not. This contributes to the existing literature concerning ecommerce success factors. Further, these findings are valuable for B2B e-commerce websites creation

Using NMF for analyzing war logs

We investigate a semi-automated identification of technical problems occurred by armed forces weapon systems during mission of war. The proposed methodology is based on a semantic analysis of textual information in reports from soldiers (war logs). Latent semantic indexing (LSI) with non-negative matrix factorization (NMF) as technique from multivariate analysis and linear algebra is used to extract hidden semantic textual patterns from the reports. NMF factorizes the term-by-war log matrix - that consists of weighted term frequencies into two non-negative matrices. This enables natural parts-based representation of the report information and it leads to an easy evaluation by human experts because human brain also uses parts-based representation. For an improved research and technology planning, the identified technical problems are a valuable source of information. A case study extracts technical problems from military logs of the Afghanistan war. Results are compared to a manual analysis written by journalists of 'Der Spiegel'

Research Methodology for Analysis of E-Commerce User Activity Based on User Interest using Web Usage Mining

Visitor interaction with e-commerce websites generates large amounts of clickstream data stored in web access logs. From a business standpoint, clickstream data can be used as a means of finding information on user interest. In this paper, the authors propose a method to find user interest in products offered on e-commerce websites based on web usage mining of clickstream data. In this study, user interest was investigated using the PIE approach coupled with clustering and classification techniques. The experimental results showed that the method is able to assist in analyzing visitor behavior and user interest in e-commerce products by identifying those products that prompt visitor interest

Weak signal identification with semantic web mining

We investigate an automated identification of weak signals according to Ansoff to improve strategic planning and technological forecasting. Literature shows that weak signals can be found in the organization's environment and that they appear in different contexts. We use internet information to represent organization's environment and we select these websites that are related to a given hypothesis. In contrast to related research, a methodology is provided that uses latent semantic indexing (LSI) for the identification of weak signals. This improves existing knowledge based approaches because LSI considers the aspects of meaning and thus, it is able to identify similar textual patterns in different contexts. A new weak signal maximization approach is introduced that replaces the commonly used prediction modeling approach in LSI. It enables to calculate the largest number of relevant weak signals represented by singular value decomposition (SVD) dimensions. A case study identifies and analyses weak signals to predict trends in the field of on-site medical oxygen production. This supports the planning of research and development (R&D) for a medical oxygen supplier. As a result, it is shown that the proposed methodology enables organizations to identify weak signals from the internet for a given hypothesis. This helps strategic planners to react ahead of time

Technology classification with latent semantic indexing

Many national and international governments establish organizations for applied science research funding. For this, several organizations have defined procedures for identifying relevant projects that based on prioritized technologies. Even for applied science research projects, which combine several technologies it is difficult to identify all corresponding technologies of all research-funding organizations. In this paper, we present an approach to support researchers and to support research-funding planners by classifying applied science research projects according to corresponding technologies of research-funding organizations. In contrast to related work, this problem is solved by considering results from literature concerning the application based technological relationships and by creating a new approach that is based on latent semantic indexing (LSI) as semantic text classification algorithm. Technologies that occur together in the process of creating an application are grouped in classes, semantic textual patterns are identified as representative for each class, and projects are assigned to one of these classes. This enables the assignment of each project to all technologies semantically grouped by use of LSI. This approach is evaluated using the example of defense and security based technological research. This is because the growing importance of this application field leads to an increasing number of research projects and to the appearance of many new technologies