4 research outputs found
āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļĨāļđāļāļāđāļēāļāļāļāļŦāđāļāļāļŠāļĄāļļāļāļĄāļŦāļēāļ§āļīāļāļĒāļēāļĨāļąāļĒāļ§āļīāļāļąāļĒāđāļāļĒ
āļāļāļāļąāļāļĒāđāļ āļāļēāļĢāļ§āļīāļāļąāļĒāļāļĩāđāđāļāđāļāļāļēāļĢāļ§āļīāļāļąāļĒāđāļāļāļāļŠāļēāļāļ§āļīāļāļĩāļāļąāđāļāļ§āļīāļāļĩāļ§āļīāļāļąāļĒāđāļāļīāļāļāļĢāļīāļĄāļēāļāđāļĨāļ°āđāļāļīāļāļāļļāļāļ āļēāļ āđāļāļĒāļĄāļĩāļ§āļąāļāļāļļāļāļĢāļ°āļŠāļāļāđāđāļāļ·āđāļāļĻāļķāļāļĐāļēāļŠāļ āļēāļāđāļĨāļ°āđāļāļ§ āļāļēāļāļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļĨāļđāļāļāđāļēāļāļāļāļŦāđāļāļāļŠāļĄāļļāļāļĄāļŦāļēāļ§āļīāļāļĒāļēāļĨāļąāļĒāļ§āļīāļāļąāļĒāđāļāļĒ āļĢāļ§āļĄāļāļąāđāļāđāļāļĢāļĩāļĒāļāđāļāļĩāļĒāļāļŠāļ āļēāļāļāļēāļĢāļāļģāđāļāļīāļāļāļēāļāļāļēāļĄāļāļĢāļ°āļāļ§āļāļāļēāļĢ āļāļĢāļīāļŦāļēāļĢāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļĨāļđāļāļāđāļēāļāļāļāļŦāđāļāļāļŠāļĄāļļāļāļĄāļŦāļēāļ§āļīāļāļĒāļēāļĨāļąāļĒāļ§āļīāļāļąāļĒāđāļāļĒ āļāļģāđāļāļāļāļēāļĄāļāļąāļ§āđāļāļĢāļāļēāļĢāļāļģāļŦāļāļāļāđāļĒāļāļēāļĒāļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĢāļ°āļŠāļāļāļēāļĢāļāđ āļĨāļđāļāļāđāļē āđāļĨāļ°āļāļāļāļĢāļ°āļĄāļēāļāļāđāļēāļāļāļēāļĢāļŠāļĢāđāļēāļāļāļ§āļēāļĄāļŠāļąāļĄāļāļąāļāļāđāļāļąāļāļāļĩāļāļąāļāļāļđāđāđāļāđ āļāļĨāļļāđāļĄāļāļąāļ§āļāļĒāđāļēāļāļāļĩāđāđāļāđāđāļāļāļēāļĢāļ§āļīāļāļąāļĒāđāļāļīāļāļāļĢāļīāļĄāļēāļ āđāļāđāđāļāđ āļāļđāđāļāļĢāļīāļŦāļēāļĢāļŦāđāļāļ āļŠāļĄāļļāļ āđāļĨāļ°āļāļĢāļĢāļāļēāļĢāļąāļāļĐāđāļāđāļēāļĒāļāļĢāļīāļāļēāļĢāļāļāļāļŦāđāļāļāļŠāļĄāļļāļāļĄāļŦāļēāļ§āļīāļāļĒāļēāļĨāļąāļĒāļ§āļīāļāļąāļĒāđāļāļĒ āļĢāļ§āļĄāļāļģāļāļ§āļ 73 āļāļ āđāļĨāļ°āļāļĨāļļāđāļĄāļāļąāļ§āļāļĒāđāļēāļāļāļĩāđāđāļāđāđāļāļāļēāļĢāļ§āļīāļāļąāļĒ āđāļāļīāļāļāļļāļāļ āļēāļ āļāļ·āļ āļāļđāđāļāļĢāļīāļŦāļēāļĢāļŦāđāļāļāļŠāļĄāļļāļ āļāļģāļāļ§āļ 5 āļāļ āļāļēāļāļĄāļŦāļēāļ§āļīāļāļĒāļēāļĨāļąāļĒāļ§āļīāļāļąāļĒāđāļāļĒāļāļĩāđāļāļĒāļđāđāđāļāļĨāļģāļāļąāļ 1-5 āļāļāļāļāļēāļĢāļāļąāļāļĨāļģāļāļąāļāļŠāļāļēāļāļąāļāļāļēāļĢ āļĻāļķāļāļĐāļēāļāļāļāđāļāđāļĄāđāļ āļāļĩ 2013 āđāļāļĢāļ·āđāļāļāļĄāļ·āļāļāļĩāđāđāļāđāđāļāļāļēāļĢāđāļāđāļāļāđāļāļĄāļđāļĨ āļāļ·āļ āđāļāļāļŠāļāļāļāļēāļĄāđāļĨāļ°āđāļāļāļŠāļąāļĄāļ āļēāļĐāļāđāļāļķāđāļāđāļāļĢāļāļŠāļĢāđāļēāļ āļŠāļāļīāļāļīāļāļĩāđāđāļāđāđāļ āļ§āļīāđāļāļĢāļēāļ°āļŦāđāļāđāļāļĄāļđāļĨ āđāļāđāđāļāđ āļĢāđāļāļĒāļĨāļ° āļāđāļēāđāļāļĨāļĩāđāļĒ āļŠāđāļ§āļāđāļāļĩāđāļĒāļāđāļāļāļĄāļēāļāļĢāļāļēāļ āđāļĨāļ°āļāđāļē t-test āļāļĨāļāļēāļĢāļ§āļīāļāļąāļĒāļāļāļ§āđāļē 1) āļŦāđāļāļāļŠāļĄāļļāļāļĄāļŦāļēāļ§āļīāļāļĒāļēāļĨāļąāļĒ āļ§āļīāļāļąāļĒāđāļāļĒāļĄāļĩāļŠāļ āļēāļāļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļĨāļđāļāļāđāļēāđāļāļĒāļĢāļ§āļĄāļāļĒāļđāđāđāļāļĢāļ°āļāļąāļāļĄāļēāļ āđāļĄāļ·āđāļāļāļīāļāļēāļĢāļāļēāđāļāđāļāļĢāļēāļĒāļāđāļēāļ āļāļāļ§āđāļē āļāļēāļĢāļāļģāļŦāļāļāđāļāļĢāļāļŠāļĢāđāļēāļ āļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļĨāļđāļāļāđāļē āļāļēāļĢāļāļāļāđāļāļāļāļļāļāļāļīāļāļāđāļāļāļąāļāļĨāļđāļāļāđāļē āđāļĨāļ°āļāļēāļĢāļāļāļāđāļāļāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāļĩāđāļĄāļĩāļāđāļāļāļļāļāđāļāđāļāļāļāļāļŦāđāļāļāļŠāļĄāļļāļāļĄāļĩāļāļēāļĢāļāļāļīāļāļąāļāļī āļĄāļēāļāļāļĩāđāļŠāļļāļāļāļēāļĄāļĨāļģāļāļąāļ āđāļāļāļāļ°āļāļĩāđāļāļēāļĢāļ§āļīāđāļāļĢāļēāļ°āļŦāđāđāļĨāļāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāļāļāļĨāļđāļāļāđāļēāļĄāļĩāļāļēāļĢāļāļāļīāļāļąāļāļīāļāđāļāļĒāļāļĩāđāļŠāļļāļ 2) āļŦāđāļāļāļŠāļĄāļļāļāļĄāļŦāļēāļ§āļīāļāļĒāļēāļĨāļąāļĒāļ§āļīāļāļąāļĒ āđāļāļĒāļāļĩāđāļĄāļĩāļāļēāļĢāļāļģāļŦāļāļāļāđāļĒāļāļēāļĒāļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļĨāļđāļāļāđāļēāļāđāļēāļāļāļąāļāļĄāļĩāļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļĨāļđāļāļāđāļēāđāļāļĒāļĢāļ§āļĄāđāļĄāđāđāļāļāļāđāļēāļāļāļąāļ āđāļ āļāļāļ°āļāļĩāđāļŦāđāļāļāļŠāļĄāļļāļāļĄāļŦāļēāļ§āļīāļāļĒāļēāļĨāļąāļĒāļ§āļīāļāļąāļĒāđāļāļĒāļāļĩāđāļĄāļĩāļāļāļāļĢāļ°āļĄāļēāļāļāđāļēāļāļāļēāļĢāļŠāļĢāđāļēāļāļāļ§āļēāļĄāļŠāļąāļĄāļāļąāļāļāđāļāļąāļāļāļĩāļāļąāļāļāļđāđāđāļāđāļāđāļēāļāļāļąāļāļĄāļĩāļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĢāļ°āļŠāļāļāļēāļĢāļāđ āļĨāļđāļāļāđāļēāđāļāļĒāļĢāļ§āļĄāđāļāļāļāđāļēāļāļāļąāļ āļāļĒāđāļēāļāļĄāļĩāļāļąāļĒāļŠāļģāļāļąāļāļāļēāļāļŠāļāļīāļāļīāļāļĩāđāļĢāļ°āļāļąāļ .05 āđāļĨāļ° 3) āđāļāļ§āļāļēāļāļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļĨāļđāļāļāđāļēāļāļāļāļŦāđāļāļāļŠāļĄāļļāļ āļĄāļŦāļēāļ§āļīāļāļĒāļēāļĨāļąāļĒāļ§āļīāļāļąāļĒāđāļāļĒ āļāļĢāļ°āļāļāļāļāđāļ§āļĒ āļāļąāļāļāļąāļĒāļŦāļĨāļąāļ 4 āļāđāļēāļ āđāļāđāđāļāđ āļāđāļēāļāļāļļāļāļĨāļēāļāļĢ āļāđāļēāļāļāļēāļĢāļāļąāļāļāļēāļĢ āļāđāļēāļāđāļāļāđāļāđāļĨāļĒāļĩāļŠāļēāļĢāļŠāļāđāļāļĻ āđāļĨāļ°āļāđāļēāļāļāļđāđāļāļĢāļīāļŦāļēāļĢ Â Abstract This research is a mixed method research, composed of both quantitative and qualitative methods. The objectives of this research were: 1) to study the customer experience management situation of Thai research university libraries, 2) to study the guidelines for customer experiÂence management of Thai research university libraries, and 3) to compare performance of the customer experience management process of Thai research university libraries according to the policy for customer experience management and budget to develop good relationship with users. The quantitative samples were 73 library administrators and the librarians in the Services Division of Thai research university libraries, a qualitative samples were 5 library administrators of Thai research university libraries ranked at 1-5 of 2013 SCImago Institutions Ranking (SIR). The research instruments were questionnaires and semi-structured interview. The statistic employed was percentage, mean, standard deviation and t-test. The results of the study were; 1) Overall, the customer experience management situation of Thai research university libraries was at the high level. Considered each aspect; structuring of customers experience, designing of customers interface, and designing of experience to library strength were mostly practiced accordingly. While the analysis of the customerâs experience world was least practiced. 2) The customer experience management of Thai research university libraries with different management policy, as a whole, was significant no difference. While, the Thai research university libraries with different budget for approving a good relationships with user were significant difference at the 05. level and 3) The guidelines for customer experience management included 4 main factors which were personnel, management, information technology, and administrator. Â āļāļģāļŠāļģāļāļąāļ: āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļĨāļđāļāļāđāļē āļŦāđāļāļāļŠāļĄāļļāļāļĄāļŦāļēāļ§āļīāļāļĒāļēāļĨāļąāļĒāļ§āļīāļāļąāļĒ Keyword: Customer experience management, Research university librar
Marketing em unidades de informaçÃĢo: revisÃĢo crÃtica
From the point of view of the marketing applied to information units specialized literature it is possible to observe those units defined by their new roles and perspectives in a market economy oriented society. The marketing conception, reproducing specific approach to the market phenomena studies, represents an instrumental serving the organizations planning activities. Marketing approach reveals difficulties to be assimilated and related to information units, demanding an additional effort to elaborate an accurate study about information units users.A partir da literatura especializada de marketing para unidades de informaçÃĢo, observa-se que essas passam a ser conceituadas em funçÃĢo de novas perspectivas de seu papel em sociedades marcadas pela economia de mercado, A concepçÃĢo de marketing, por sua vez, ao reproduzir uma abordagem especÃfica do estudo de fenÃīmenos mercadolÃģgicos, serve como instrumental a serviço do planejamento das atividades empresariais. A abordagem tradicional do marketing revela-se de difÃcil assimilaçÃĢo à s atividades relacionadas à s unidades de informaçÃĢo, em razÃĢo de suas especificidades, exigindo um esforço adicional para a realizaçÃĢo de um estudo preciso sobre a relaçÃĢo dessas unidades com seus usuÃĄrios
Library Attitudes and Information Needs of Hispanic Parents in Siler City, Chatham County: The Potential of School Library Media Centers to Serve These Needs
This study describes a questionnaire survey of Hispanic parents in the Siler City School District in Chatham County, North Carolina. The survey was conducted to determine the school and library related attitudes and activities of these parents, as well as to assess their information needs. Parents of students enrolled in Siler City School District's Limited English Proficiency (LEP) program and whose primary language at home is Spanish have high opinions of schools and libraries, because they believe these institutions can help their children excel in school, as well as provide important information to their families. While these parents do not regularly visit libraries, they agree that they would use library resources if services that they needed were provided. Parents also agreed that it would be convenient for them to use the libraries in their children's schools
Using Future Trends to Inform Planning/Marketing
published or submitted for publicatio