Mobile Subscribers\u27 Willingness to Churn Under the Mobile Number Portability (MNP)

Mobile number portability (MNP) means that customers using mobile service can retain their telephone numbers when they change operators. Mobile carriers are concerned about which factors influence willingness to churn of customers. This study examined these concerns through three steps. The first is checking whether willingness to churn between the different situations, without MNP and with MNP differs. The second is to figure out how different factors influence willingness to churn in those situations. Finally, a classification model is proposed to categorize the subscribers who have willingness to churn or not. This study shows that the difference of willingness to churn before and after MNP. The results show that quality and price are the most influential factors in both cases. Inconvenience of changing numbers is additional factor in case of the unavailability of MNP. The results have implications particularly that mobile carriers should consider their quality of service and price more under the new situation

Smartphones

Many of the research approaches to smartphones actually regard them as more or less transparent points of access to other kinds of communication experiences. That is, rather than considering the smartphone as something in itself, the researchers look at how individuals use the smartphone for their communicative purposes, whether these be talking, surfing the web, using on-line data access for off-site data sources, downloading or uploading materials, or any kind of interaction with social media. They focus not so much on the smartphone itself but on the activities that people engage in with their smartphones

Study on Consumer Behavioral Intention of Mobile Telecommunication Services Markets

制度:新 ; 報告番号:甲3355号 ; 学位の種類:博士(国際情報通信学) ; 授与年月日:2011/2/23 ; 早大学位記番号:新567

Communication Standards Adoption in Developing Economies: Issues and Options for India

Given the importance of communications in todays world, its spread in developing economies is critical for their development. Emergence of standards reduces market and technological uncertainty and lays the foundation for market creation and enhances the diffusion of communication technologies partly through the advantages associated with network and scale economies. Standardisation has also become important with the rise in cross-fertilisation between information technology (IT) and other technologies, especially in communications. Under these circumstances, strategic implications of IT standardisation are huge because standards can determine the growth potential of individual firms, affect the competitive advantage of nations and even development of technologies and their diffusion. Policies for standards adoption have been used world-wide to facilitate the diffusion of communications technologies, acquire a larger market share of the global telecom market, build technological capabilities. The paper reviews various approaches to communications standard adoption as well as the experiences of other countries. These approaches and experiences and the associated market and regulatory failures are evaluated in the context of the current Indian situation. This evaluation suggests that a standards neutral policy is desirable for India.

Understanding Information Systems Continuance for Information-Oriented Mobile Applications

Consumers’ use of mobile data applications is expected to rise significantly in the next few years. While user acceptance and adoption of mobile applications have received growing interest from IS researchers, only a paucity of studies have focused on user continuance behaviors in the mobile commerce context. Studying the IS continuance behavior of 147 registered users of an information-oriented mobile application, this research extends the general model of IS continuance to include a number of explanatory antecedents: information quality, system quality, process quality, and hedonic value. The enhanced framework makes a significant contribution to the theory of IS continuance intention, and at the same time, it offers implications to mobile service providers for creating high quality mobile applications for consumers

Investigating the Role of Network Exteranlities and Perceived Value in User Loyalty Toward a SNS Site: Integrating Network Externalities and VTSL Model

As the number of SNSs increases, it is challenging for SNS providers to obtain and retain user loyalty toward a SNS site. By integrating both network externalities theory and VTSL (Value-Trust-Satisfaction-Loyalty) model, we propose a research model to investigate how perceived value derived from network externalities affects trust in SNS site and user satisfaction, which further lead to user loyalty. Data analysis was conducted using a total of 267 responses. The results show that perceived network size and perceived complementarity exert significant effect on functional, emotional, and social value. It is also shown that functional and social value influence positively on trust in SNS site, but emotional value is not related to trust. Functional and emotional value are found to be significant determinants of user satisfaction, however social value is not related to user satisfaction. User satisfaction is found to be a strong determinant of user loyalty. Given the findings, SNS providers need to increase network size and accommodate complementary services, applications, and supporting tools to obtain and retain user loyalty

Mediating effects of broadband consumers’ behavior in India

Internet usage is rapidly growing in areas like cosmopolitan cities, semi-urban cities in India. I-enabled services offered by various government agencies, educational institutions and commercial activities force users of these services to seek superior internet access like broadband, WiMax is likely to replace traditional broadband and dial-up access soon. Interestingly, reforms in telecom sector are taking place at a rapid pace in India. Many private players started internet services affecting monopolistic public sector telecoms. The advent of private ISPs, the consumer behavior and brand choice of broadband consumers are witnessing dynamic shift in favor of private players. Cost competitiveness, transparency, paradigm shift in consumer responsiveness etc weigh in favor of Public Sector telecoms. This paper attempts to identify the factors affecting broadband consumer behavior. Further, paper studies the causes and effects, mediating effects of consumer behavior and conceptualizes a model to capture these effects. The results suggest that adoption of broadband service is playing a mediatory role in consumer satisfaction.Broadband, Adoption, Normative constructs, mediating

A Factor Analysis Approach in Identifying Influential Factors in the Selection of a Mobile Service Provider: A Case of Students from Bolgatanga Polytechnic.

This study was carried out with the aim of identifying factors that are considered important to students of Bolgatanga Polytechnic in selecting a particular mobile service provider and classifying these factors under broad umbrella names using Factor Analysis. Five factors emerged in the study in order of importance with the umbrella names Affordability, Visibility, Service quality, Support schemes and Acquaintances as the major factors considered significant to students of Bolgatanga Polytechnic in deciding on a mobile service provider. The second ranking factor which is Visibility provides a justification for the spending patterns of mobile operators on adverts, promotional activities and sponsorships in Ghana. Keywords: Factor Analysis, Communality, Unique Factor, Mobile Service Provider, Affordability, Visibility, Service Quality, Support schemes, Acquaintances

Improved Customer Churn and Retention Decision Management Using Operations Research Approach

The relevance of operations research cannot be overemphasized, as it provides the best possible results in any given circumstance, through analysis of operations and the use of scientific method thus, this paper explore the combination of two operations research models (analytic hierarchy process and Markov chain) for solving subscribers’ churn and retention problem peculiar to most service firms. A conceptual model for unraveling the problem customer churn and retention decision management was proposed and tested with data on third level analysis of AHP for determining appropriate strategies for customer churn and retention in the Nigeria telecommunication industries. A survey was conducted with 408 subscribers; the sample for the study was selected through multi-stage sampling. Two analytical tools were proposed for the analysis of data. These include: Expert Choice/Excel Solver (using Microsoft Excel) and Windows based Quantitative System for Business (WinQSB). This paper plays important role in understanding various strategies for effective churn and retention management and the ranking of churn and retention drivers in order of importance to stakeholders` decision-making. The study provided a framework for understanding the application of AHP and Markov chain for modeling, analysing and proffering solution to problem of churn and retention. The study recommends organizational strategies (corporate, business and functional) that reverse the churn alternatives with high priority and equally strengthen service delivery on high priority retention alternatives in order to ensure firms sustainable competitive advantage. An erratum to this article has been published as https://doi.org/10.5195/emaj.2017.131