44,865 research outputs found
The Partial Evaluation Approach to Information Personalization
Information personalization refers to the automatic adjustment of information
content, structure, and presentation tailored to an individual user. By
reducing information overload and customizing information access,
personalization systems have emerged as an important segment of the Internet
economy. This paper presents a systematic modeling methodology - PIPE
(`Personalization is Partial Evaluation') - for personalization.
Personalization systems are designed and implemented in PIPE by modeling an
information-seeking interaction in a programmatic representation. The
representation supports the description of information-seeking activities as
partial information and their subsequent realization by partial evaluation, a
technique for specializing programs. We describe the modeling methodology at a
conceptual level and outline representational choices. We present two
application case studies that use PIPE for personalizing web sites and describe
how PIPE suggests a novel evaluation criterion for information system designs.
Finally, we mention several fundamental implications of adopting the PIPE model
for personalization and when it is (and is not) applicable.Comment: Comprehensive overview of the PIPE model for personalizatio
Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda
Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online
Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal
The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. The approach takes the form of theoretical modelling. Findings: A conceptual model is proposed and discussed. A total of 20 research propositions are theoretically analyzed and justified. Research limitations/implications: The theoretical discussion developed here is not empirically validated. This represents an opportunity for future research. Practical implications: The ideas extracted from the discussion of the conceptual model should be a help for recommendation systems designers and web site managers, so that they may be more aware, when working with such systems, of the psychological process consumers undergo when interacting with them. In this regard, numerous practical reflections and suggestions are presented
Personalized content retrieval in context using ontological knowledge
Personalized content retrieval aims at improving the retrieval process by taking into account the particular interests of individual users. However, not all user preferences are relevant in all situations. It is well known that human preferences are complex, multiple, heterogeneous, changing, even contradictory, and should be understood in context with the user goals and tasks at hand. In this paper, we propose a method to build a dynamic representation of the semantic context of ongoing retrieval tasks, which is used to activate different subsets of user interests at runtime, in a way that out-of-context preferences are discarded. Our approach is based on an ontology-driven representation of the domain of discourse, providing enriched descriptions of the semantics involved in retrieval actions and preferences, and enabling the definition of effective means to relate preferences and context
Building user interest profiles from wikipedia clusters
Users of search systems are often reluctant to explicitly build profiles to indicate their search interests. Thus automatically building user profiles is an important research area for personalized search. One difficult component of doing this is accessing a knowledge system which provides broad coverage of user search interests. In this work, we describe a
method to build category id based user profiles from a user's
historical search data. Our approach makes significant use
of Wikipedia as an external knowledge resource
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