Consumer Culture and Purchase Intentions towards Fashion Apparel

This study examines the effectiveness of different fashion marketing strategies and analyzes of the consumer behavior in a cross-section of demographic settings in reference to fashion apparel retailing. This paper also discusses the marketing competencies of fashion apparel brands and retailers in reference to brand image, promotions, and externalmarket knowledge. The study examines the determinants of consumer behavior and their impact on purchase intentions towards fashion apparel. The results reveal that sociocultural and personality related factors induce the purchase intentions among consumers. One of the contributions that this research extends is the debate about the converging economic, cognitive and brand related factors to induce purchase intentions. Fashion loving consumers typically patronage multi-channel retail outlets, designer brands, and invest time and cost towards an advantageous product search. The results of the study show a positive effect of store and brand preferences on developing purchase intentions for fashion apparel among consumers.Consumer behavior, purchase intention, socio-cultural values, designer brands, store brands, fashion apparel, brand promotion, personalization, fashion retailing, psychographic drivers

Synesthesia: Detecting Screen Content via Remote Acoustic Side Channels

We show that subtle acoustic noises emanating from within computer screens can be used to detect the content displayed on the screens. This sound can be picked up by ordinary microphones built into webcams or screens, and is inadvertently transmitted to other parties, e.g., during a videoconference call or archived recordings. It can also be recorded by a smartphone or "smart speaker" placed on a desk next to the screen, or from as far as 10 meters away using a parabolic microphone. Empirically demonstrating various attack scenarios, we show how this channel can be used for real-time detection of on-screen text, or users' input into on-screen virtual keyboards. We also demonstrate how an attacker can analyze the audio received during video call (e.g., on Google Hangout) to infer whether the other side is browsing the web in lieu of watching the video call, and which web site is displayed on their screen

World textile: selected peer-reviewed full text papers from the 20th AUTEX World Textile Conference

This volume contains selected papers from the 20th AUTEX World Textile Conference (AUTEX 2021, September 5-9, 2021, Portugal, online). Collected articles present to readers' attention a series of research on actual issues of development of the textile industry and the modern status of fashion design. Particular attention is also devoted to some issues of organisation of textile industry engineers' and fashion designers' education. The presented collection will be helpful for specialists whose activities are related to the textile industry and fashion design

BEAUTY AND MORALITY AS FEMALE VALUES IN THE VICTORIAN MIDDLE CLASS INTERIOR DECORATION (1837-1901

The emergence of the devout, solemn, moral but also hypocritical, stiff and narrow-minded middle-class in Great Britain's social tissue during the Industrial Revolution (Murfin, 2003: 496), and women, inferior both socially and economically to men, but, at the same time, very dynamic in their household realm, formed the basis for the new reading of the concepts of beauty, elegance, and morality to the new order set by the Victorian ethics. Home, the sacred place of the Victorians, was treated carefully both in terms of interior design, and the utilitarian / decorative items that were therein. This was directly related not only to the new, fundamental meaning the concept of privacy acquired in general, according to which the house itself should be the "˜temple of the Victorian family', but also to the fact that many of the new middle class members aspired to appertain to the ranks of the nobles, copying not only their lifestyle, but also their expensive taste. The following research aims to identify the role of women in shaping the Victorian interiors, but also to find relevant identifications of their personalities with the most 'domestic' and at the same time, private, concepts of the time such as beauty and morality

신발 소비자의 브랜드 충성도에 영향을 미치는 요인: 나이키의 사례를 중심으로

학위논문 (석사) -- 서울대학교 대학원 : 사범대학 체육교육과,글로벌스포츠매니지먼트전공, 2020. 8. 이충근.The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards Nike footwear. Throughout the review of related literature, I adopted seven factors to test in the South Korean environment. The seven factors of brand loyalty are brand name, product quality, price, style, promotion, and service quality and store environment. Also, this study examines if the factors differ within groups of gender, age groups and occupation. A qualitative study approach was used in this study by administering questioners to 202 respondents from South Korea. Statistical Package for the Social Sciences (SPSS) was used to analyze descriptive, reliability test, correlation analysis and linear regression analysis for this study. Results by linear regression analysis show that brand name, price, style and promotion are the significant variables. The results also indicate that brand loyalty factors differ within groups of gender, age and occupation. Nike footwear manufacturers marketers and advertising managers of athletic shoe companies should utilize the findings of this study to communicate with Korean consumers more effectively by developing marketing strategies based on the finding of brand loyalty factors.이 연구의 목적은 응답자가 Nike 신발에 대한 브랜드 충성도 요인에 의해 어떻게 영향을 받는지 조사하는 것입니다. 관련 문헌을 검토하면서 한국 환경에서 테스트 할 7 가지 요소를 채택했습니다. 브랜드 충성도의 7 가지 요소는 브랜드 이름, 제품 품질, 가격, 스타일, 판촉 및 서비스 품질 및 매장 환경입니다. 또한 성별, 연령대, 직업 그룹에 따라 요인이 다른지 조사합니다. 본 연구에서는 한국의 응답자 202 명에게 질서를 조사하여 질적 연구 방법을 사용 하였다. 이 연구에 대한 설명, 신뢰성 테스트, 상관 분석 및 선형 회귀 분석을 분석하기 위해 사회 과학 통계 패키지 (SPSS)를 사용했습니다. 선형 회귀 분석 결과는 브랜드 이름, 가격, 스타일 및 프로모션이 중요한 변수임을 보여줍니다. 결과는 브랜드 충성도 요인이 성별, 연령 및 직업 그룹마다 다르다는 것을 나타냅니다. 운동화 회사의 Nike 신발 제조업체의 마케팅 담당자와 광고 관리자는 본 연구의 결과를 활용하여 브랜드 충성도 요소를 기반으로 마케팅 전략을 개발함으로써 한국 소비자와보다 효과적으로 커뮤니케이션해야합니다.Chapter 1. Introduction 1 1.1. Research Background 1 1.2. Significance 7 1.3. Research Objective 8 1.4. Research Questions 9 Chapter 2. Literature review 11 2.1 Background of Brand Loyalty 11 2.1.1. Brand Loyalty 15 2.2. Brand Loyalty Factors 22 2.2.1. Brand Name 22 2.2.2. Quality of product 25 2.2.3. Price 27 2.2.4. Style 28 2.2.5. Store Environment 29 2.2.6. Promotion 31 2.2.7. Quality of service 33 2.2.8. Demographic (Gender, Age and Population) 34 2.3. Theoretical Framework 35 2.4 Conceptual framework 37 2.5. Hypotheses 38 Chapter 3. Methodology 39 3.1 Research approach 39 3.2 Populations and Sampling 39 3.2 Research Instrument 39 3.3 Research design and statistical analysis 40 Chapter 4. Results 42 4.1. Critical analysis 42 4.2. Reliability Test 45 4.3. Correlation analysis 46 Chapter 5. Discussion 54 5.1. Factors influencing brand loyalty differ by gender, age group and occupation 55 5.2 Conclusion 58 5.3 Recommendation 60 5.4 Limitation 61 Bibliography 62Maste

Taste in appearance: self, cultivated dispositions, and cultural capital

The purpose of the study is to develop a theory about taste in appearance and to investigate if cultural capital, proposed by Bourdieu (1984), is a relevant concept in explaining appearance-related consumption. Taste has been studied in two disciplines. Philosophers defined taste as an aesthetic aptitude or capacity to discover beauty from works of art. Sociologists conceptualized taste as a cultivated disposition in the guise of an innate disposition in a broad range of cultural products. While philosophers endeavored to conceptualized taste in relation to beauty, sociologists associated taste with social acceptance or attractiveness.;Phenomenological interviews were conducted with 16 participants from upper-middle and middle class backgrounds who lived in three Midwestern cities. Information about participants\u27 demographic and family backgrounds was also collected. Participants were selected through a snowball sampling procedure to have varied background characteristics. A constant comparative approach to qualitative data analysis was conducted to find important themes and explore differences among participants related to their backgrounds (Strauss, 1987).;The content of the interviews indicated that taste in appearance is a cultivated disposition to direct consumption activities. Taste included preferences for putting together outfits as well as for particular aesthetic elements. Participants described taste in terms of how they related particular things to themselves (self-concept) and why they liked particular things (motives). Participants\u27 preferences indicated their struggle with ambivalence about how much they wanted to fit in but remain somewhat different from others and how much they wanted to keep their appearance up-to-date and in fashion. Taste was actualized through the exercise of appearance-specific motives and efficient appearance management strategies, including optimizing the use of given resources and negotiating conflicts among preferences and resources.;With respect to evaluation of taste, participants evaluated taste as a sum of the appearance and the consumption skills of a person, because taste was communicated through presentation of one\u27s appearance. Evaluation included judging how well appearance embodies an actor, how motives in clothing practice were successfully pursued and how an actor successfully managed constraints and balanced ambivalent factors.;Level of cultural capital possessed by the participants differentially shaped social actors\u27 experiences of appearance consumption. The resources of cultural capital, including upbringing, education, and occupation (Bourdieu, 1984), provided participants with an aptitude for involvement in appearance consumption, including sensitivity to dressing appropriately, capacity to construct and communicate meanings, and opportunities and refinement of dressing practices. Among the participants, about half had background characteristics indicating fairly high level of cultural capital, and the other half had a middle range of cultural capital. For those with higher level of cultural capital, manifested taste was constructed with a higher degree of complexity than among participants with a middle level of cultural capital. High cultural capital individuals showed greater evidence of aesthetic involvement through clothing practices.;The findings have practical implications for apparel marketers. Knowledge of levels of cultural capital of target customers will help define strategies for advertising, store layout and merchandise display. The findings have useful implications for marketing of products other than clothing

Do we enjoy what we sense and perceive?:A dissociation between aesthetic appreciation and basic perception of environmental objects or events

This integrative review rearticulates the notion of human aesthetics by critically appraising the conventional definitions, offerring a new, more comprehensive definition, and identifying the fundamental components associated with it. It intends to advance holistic understanding of the notion by differentiating aesthetic perception from basic perceptual recognition, and by characterizing these concepts from the perspective of information processing in both visual and nonvisual modalities. To this end, we analyze the dissociative nature of information processing in the brain, introducing a novel local-global integrative model that differentiates aesthetic processing from basic perceptual processing. This model builds on the current state of the art in visual aesthetics as well as newer propositions about nonvisual aesthetics. This model comprises two analytic channels: aesthetics-only channel and perception-to-aesthetics channel. The aesthetics-only channel primarily involves restricted local processing for quality or richness (e.g., attractiveness, beauty/prettiness, elegance, sublimeness, catchiness, hedonic value) analysis, whereas the perception-to-aesthetics channel involves global/extended local processing for basic feature analysis, followed by restricted local processing for quality or richness analysis. We contend that aesthetic processing operates independently of basic perceptual processing, but not independently of cognitive processing. We further conjecture that there might be a common faculty, labeled as aesthetic cognition faculty, in the human brain for all sensory aesthetics albeit other parts of the brain can also be activated because of basic sensory processing prior to aesthetic processing, particularly during the operation of the second channel. This generalized model can account not only for simple and pure aesthetic experiences but for partial and complex aesthetic experiences as well.</p

The Distinctiveness of a Fashion Monopoly

By focusing on the recent fashion warfare over the red sole used on luxury shoes, this Article reconsiders the implications of trademark protection of single color marks for regulating the development of the fashion industry and the cultural evolution of human society. Courts and commentators have focused on the role of the aesthetic functionality doctrine in deciding whether Christian Louboutin’s red sole mark should be protected by trademark law. This Article takes a different approach. It calls for a social justice-based re-examination of whether the red sole mark is distinctive enough to warrant trademark protection. Based on a close look at the distinctiveness of the red sole mark, the Article puts forward a social justice mandate that should be incorporated into trademark law. It contends that social justice should have the trumping power to deny trademark protection of marks even if they are adequately distinctive. It also shows how the new mandate resonates with the equality-oriented protection under the First and Fourteenth Amendments. The Article further addresses practical concerns for implementing the mandate and discusses its merit in solving the problems caused by the aesthetic functionality doctrine.published_or_final_versio

Perceptions Among Senior Consumers Regarding Stereotyping in Magazine Advertisements

Marketing decision makers often employ stereotypes in their advertising messages, but constant exposure to negative messages is offensive to older consumers and contributes toward ageism. The general problem is that many senior adults feel dissatisfied with advertising directed toward them and may not purchase products that they could otherwise enjoy. Based on the tenets of social identity theory, the purpose of this study was to explore the perceptions of a group of senior consumers toward the stereotypes used to portray older adult models featured in magazine advertisements by uncovering the factors that influence purchasing decisions and the stereotypes that are most offensive and least offensive. Study participants included 30 self-selected volunteers living in Maryland and ranging in age from 70 to 85 years. Each participant ranked 40 magazine advertisements that featured a variety of potentially offensive age-related stereotypes. Analysis of the data included correlation, factor analysis, and factor scores. Three unique factors emerged from the data, which were termed Pioneers, Unpredictables, and Cupids. Pioneers, Unpredictables, and Cupids had 17, 18, and 15 distinguishing advertisements, respectively, each at a 95% confidence level. Participants found stereotypes portraying older adults as sickly or weak to be the most offensive. Stereotypes highlighting active lifestyles and loving relationships were least offensive. This study has implications for social change by increasing awareness of the negative effects of ageism in magazine advertisements. Understanding how senior adults perceive stereotypes presented in advertisements may challenge generalizations and facilitate their happiness, health, and positive identity formation