Measuring the success of intervention programmes designed to increase the participation rate by women in computing

Despite the prevalent use of blog for various personal reasons, there is a paucity of research examining the commercialization of blog. Even though it is possible to forge strong buyer-seller relationships among blogger and readers in a blog social network through collective social interaction, a fundamental prerequisite towards blog commercialization is the blogger’s willingness to engage in commercial exchange. Consequently, this paper examines the blogger’s decision making process on using his/her blog for commercial exchange. The decision process involves the appraisal of two novel theoretical notions, namely blog-blogger-reader-product similarity (BBRPS) and perceived reader-negative reaction (PRNR). Drawing on the cognitive-motivational-relational theory, we posit that the blogger’s emotional responses to the two appraisal factors affect how the blogger copes with the exchange situation. The coping strategy adopted by the blogger in turn increases or decreases exchange intention. Results from an experiment we conducted provide support for this model. Specifically, when BBRPS is high and PRNR is low, the blogger would be inclined towards using his/her blog for commercial exchange. Even when PRNR is high, it is plausible for blogger to persist in the use of his/her blog for commercial exchange as long as the negative emotional barrier is not excessively high

New format for online courses: the open course "Future of Learning"

Since 2007 the concept of open online courses came up leading to many discussions of this new format in blog posts and articles especially in the US and Canada. 2011, the first German open online course was started addressing the Future of Learning. The article discusses the concept of open online courses, the experiences with the first German course, and gives some perspectives on further developments which partly were implemented in a new course that was just started in 2012

Culture or social interaction? A study of influential factors on weblog design

The importance of blogs and social networking as medium of interactions had gain substantial popularity in mainstream media. Such popularity is due to blogs timely publication, ease of use and wide availability. Blogs hypertext and hyperlinks spread information and influence through an underlying social network. Taking into consideration that past studies on web design have focused on cultural traits on design elements, this paper aims to analyse the patterns on blog design from the perspectives of social influence and interactions. Examining design patterns from five networks of blogs using content analysis method, the results show that design of blogs in an online network shares similar elements and the pattern is different from one network to the other

Hunched over their laptops: phenomenological perspectives on citizen journalism

Donald Matheson (2003) writes of war correspondents ‘scowling at their notebooks’, and this is not meant as caricature but the corporeal expression of an epistemological orientation to the world in which facts have to be wrestled into submission. This article takes a phenomenological approach to ask whether there is a distinct orientation of citizen journalism and blogging, exploring the corporeal, temporal and spatial aspects of non-professional practices of media production. Hunching over a laptop suggests an epistemology in which facts and opinions are urgent and potentially subversive, though it is also tied to the romanticised individualism with which citizen journalism in particular is associated

Engaging students in the curriculum through the use of blogs; how and why?

This paper presents an academic case for the use of blogs in higher education, and some key considerations for those planning and designing blogging activities in an HE setting. Focusing on the roles of action/activity and experience, reflection and community in learning, this paper suggests how the blogging process can engage students and enhance learning, and how specific features of blogs might be used to bring maximum benefit to the learner

I BUY YOUR PRODUCT WHEN I FEEL I KNOW YOU: USING BLOG DISCLOSURE TO INFLUENCE CONSUMERS

Whilst confidence in certain companies has fallen as a result of the feeling amongst consumers that their private life has been violated, it would seem that at the same time, consumers are very eager to know more about the private life of the bloggers they follow. In return, bloggers are revealing more and more about themselves and displaying their private lives on their blogs. We show that the role of disclosure is a key determinant in consumer persuasion and that the exposure by bloggers of their private lives has a positive influence on their visitors. A quantitative study made of fashion and beauty blog enabled us to assess the impact of such disclosure on confidence in the blog, attitude towards the blog and the brand, and on the various routes to persuasion observed. The managerial implications of this research are presented in conclusion to help managers choose relevant blogs

The role of reciprocation in social network formation, with an application to blogging

This paper deals with the role of reciprocation in the formation of individuals' social networks. We follow the activity of a panel of bloggers over more than a year and investigate the extent to which initiating a relation brings about its reciprocation. We adapt a standard capital investment model to study how reciprocation affects the build-up of the individual social capital of bloggers, as measured by their links and interactions with others. This allows us to measure the role of content production and relationship building in the dynamics of online social networks and to distinguish between the social networking and media aspects of blogging.Blogs, Friendship, LiveJournal, Reciprocation, Social Capital, Social Networks

Influencers’ Blogging Patterns and Their Power of Shaping Consumer Purchase Decision: An Analysis from the Consumer’s Perspectives

Objectives: In conducting this thesis, the author primary aims to provide a thorough analysis on typical Influencer’s Blogging patterns that are capable of impacting consumer purchase decision. Secondly, the author intends to shed more light on the identification of the causal relationship between blogger’s recommendation and consumer behavior. Last but not least, author wish to contribute a more holistic information to the research bank about Influencer Marketing, with discussion on both major and minor issues relating to the procedure, conducts and ethical matter of this globally prevalent marketing tactics. Summary: This study benefits International Business research by addressing a global issue of Influencer Marketing strategy application. Related published articles are reviewed and findings were configured using qualitative data collection. In details, two focus group with participants are millennials with exposure to blogs and influencers were conducted. Results was then compared and contrasted to identify commonly perceived blogging patterns practiced by influencers of the field, as well as to pinpoint the scale and weight of consequent recommendations on consumer purchase decision. Discussion chapters follow to explain additional conclusion in accordance with reviewed literature. Main findings are stated along with limitation acknowledgement, international business implication and suggest for future research. Conclusions: Of all patterns mentioned in different research papers, influencers tend to adopt same application standard on content production, blogging frequency, tricks and treats, audience integration and reputation maintenance. Among five patterns, the most impactful one directly affects consumer decisions is content production. Also, the intangible relationship between influencer’s recommendation and purchase decision is solidified. With a proven existence of the correlation, analysis on other minor factors is being put on tray, generating managerial implication for mutual benefits to all of the stakeholder in the industry, namely the brands, the bloggers and the consumers

The role of reciprocation in social network formation, with an application to blogging

This paper deals with the role of reciprocation in the formation of individuals' social networks, that is to what extent initiating a relation brings about its reciprocation. Following the activity of a panel of bloggers over more than a year, we seek to establish whether bloggers are mainly involved in social networking or are part of the media industry. We adapt a standard capital investment model to study the effect of reciprocation on the building of social capital. Results of our analysis confirm that activity and reciprocation both play a role in the dynamics of social media.Bloggers, Friendship, LiveJournal, Media, Panel Data, Reciprocation, Reci procity, Social Capital, Social Networks

Making and breaking relationships on social media : the impacts of brand and influencer betrayals

This study considers how the relationships between social media influencers, brands and individuals are intertwined on social media and analyses the spill-over effects of feelings of betrayal. An experimental design with two transgression scenarios (influencer vs. brand) was created, and 250 individuals were recruited to participate in the study. The results show that a perceived betrayal by a brand can negatively affect the perceived coolness of the social media influencer that has endorsed the brand, as well as the parasocial relationships that followers have with the influencer. Accordingly, a perceived betrayal by a social media influencer can negatively affect attitudes, trust and purchase intentions toward a brand that the influencer has endorsed. The current research helps in understanding brand and influencer transgressions and highlights the fact that both influencers and brands should have a sense of collaboration responsibility. It also introduces the concept of influencer coolness, understood here as a desirable success factor for social media influencers, which partly explains their desirability and influence, and a feature that can be endangered through both influencer and brand betrayals.Peer reviewe