Transformational Leadership and IS Extended Use-The Mediating Role of Job Autonomy and Moderating Role of IT Innovativeness

Drawing upon transformational leadership and job characteristics theory, this study develops a research model to examine the impact mechanism of direct supervisor’s leadership behaviors on employees’ extended use of information systems. A field survey was conducted in China and empirical data was collected from 299 employees from both IT and non-IT industries. Structural equation modelling analysis results suggest that transformational leadership is positively associated with employees’ perception of job autonomy, which in turn promote IS extended use. Specifically, IT innovativeness is identified as a significant moderator that strengthens the relationship between transformational leadership and IS extended use. Theoretical and practical implications are discussed in the final section

Understanding The Extended Use Of Erp Based On Individual Differences And Expectation-Confirmation Theory

The goal of this study is to deepen our understanding about how individual differences change over time when using ERP. Drawing on expectation-confirmation theory (ECT) and social cognitive theory, we develop a two-stage model and test it empirically by a longitudinal study. The proposed model considers whether confirmation and satisfaction drives the change of individual differences between usage stage and post-usage stage, and whether the modified individual differences in turn affect extended use of IS. We theorize individual differences as computer self-efficacy (CSE), computer anxiety (CA), and personal innovativeness in information technology (PIIT) and characterize complex IS as ERP implementation in Taiwan. The results of the 12-week longitudinal test based on 226 employees from 10 industries of Taiwan showed that modified individual differences and satisfaction affect extended use, and the original CSE and PIIT influence satisfaction. The results deepen our understanding about the change of IS users’ cognitions in the context where their volitional control over their behavior is limited and about the role played by satisfaction in changing their cognitions

Understanding The Extended Use Of Erp Based On Individual Differences And Expectation-Confirmation Theory

[[abstract]]The goal of this study is to deepen our understanding about how individual differences change over time when using ERP. Drawing on expectation-confirmation theory (ECT) and social cognitive theory, we develop a two-stage model and test it empirically by a longitudinal study. The proposed model considers whether confirmation and satisfaction drives the change of individual differences between usage stage and post-usage stage, and whether the modified individual differences in turn affect extended use of IS. We theorize individual differences as computer self-efficacy (CSE), computer anxiety (CA), and personal innovativeness in information technology (PIIT) and characterize complex IS as ERP implementation in Taiwan. The results of the 12-week longitudinal test based on 226 employees from 10 industries of Taiwan showed that modified individual differences and satisfaction affect extended use, and the original CSE and PIIT influence satisfaction. The results deepen our understanding about the change of IS users’ cognitions in the context where their volitional control over their behavior is limited and about the role played by satisfaction in changing their cognitions

Students' intention to use in-app advertisements in Pakistan

With the proliferation of smartphone apps, in-app advertisements (ads) have emerged as an important communication and financial tool. However, there are limited studies conducted in the developing countries on how app features in in-app ads influence students' intention to use in-app ads. Therefore, this research aims to examine the influence of perceived collaboration, perceived usefulness, and perceived financial benefits on students' intention to use in-app ads. The mediating roles of attitude and perceived usefulness and the moderating role of self-efficacy were also examined. The underpinning theory used in this study was the Technology Acceptance Model (TAM). Data were collected using the proportional stratified sampling technique among students from selected public universities in Pakistan. An online questionnaire was used for this purpose. Responses from 400 respondents were analyzed using the partial least squares-structural equation modelling (PLS-SEM) approach. The results revealed that the most significant factor influencing students' intentions to use in-app ads was their attitude. Other contributing factors were perceived financial benefits, perceived collaboration, and perceived usefulness. Apart from that, attitude and perceived usefulness showed mediation effects, while self-efficacy demonstrated no moderating effect. The findings conclude that advertisers should effectively use app features and consider the target market's attitude in order to influence their intention to use in-app ads. Advertisers and in-app service providers should collaborate and provide financial benefits to customers for increased business activity. This research has extended the findings on in-app ads from a developing country's perspective. The suggestions for future research are also discussed