Evaluating e-commerce trust using fuzzy logic [article]

Trust is widely recognized as an essential factor for the continual development of business to customer electronic commerce (B2C EC). Many trust models have been developed, however, most are subjective and do not take into account the vagueness and ambiguity of EC trust and the customers’ intuitions and experience when conducting online transactions. In this article, we develop a fuzzy trust model using fuzzy reasoning to evaluate EC trust. This trust model is based on the information customers expect to find on an EC Website and is shown to increase customers trust towards online merchants. We argue that fuzzy logic is suitable for trust evaluation as it takes into account the uncertainties within e-commerce data and like human relationships; it is often expressed by linguistics terms rather then numerical values. The evaluation of the proposed model will be illustrated using two case studies and a comparison with two evaluation models was conducted to emphasise the importance of usin fuzzy logic

A General Framework for Representing, Reasoning and Querying with Annotated Semantic Web Data

We describe a generic framework for representing and reasoning with annotated Semantic Web data, a task becoming more important with the recent increased amount of inconsistent and non-reliable meta-data on the web. We formalise the annotated language, the corresponding deductive system and address the query answering problem. Previous contributions on specific RDF annotation domains are encompassed by our unified reasoning formalism as we show by instantiating it on (i) temporal, (ii) fuzzy, and (iii) provenance annotations. Moreover, we provide a generic method for combining multiple annotation domains allowing to represent, e.g. temporally-annotated fuzzy RDF. Furthermore, we address the development of a query language -- AnQL -- that is inspired by SPARQL, including several features of SPARQL 1.1 (subqueries, aggregates, assignment, solution modifiers) along with the formal definitions of their semantics

Fuzzy argumentation for trust

In an open Multi-Agent System, the goals of agents acting on behalf of their owners often conflict with each other. Therefore, a personal agent protecting the interest of a single user cannot always rely on them. Consequently, such a personal agent needs to be able to reason about trusting (information or services provided by) other agents. Existing algorithms that perform such reasoning mainly focus on the immediate utility of a trusting decision, but do not provide an explanation of their actions to the user. This may hinder the acceptance of agent-based technologies in sensitive applications where users need to rely on their personal agents. Against this background, we propose a new approach to trust based on argumentation that aims to expose the rationale behind such trusting decisions. Our solution features a separation of opponent modeling and decision making. It uses possibilistic logic to model behavior of opponents, and we propose an extension of the argumentation framework by Amgoud and Prade to use the fuzzy rules within these models for well-supported decisions

Quality of Information in Mobile Crowdsensing: Survey and Research Challenges

Smartphones have become the most pervasive devices in people's lives, and are clearly transforming the way we live and perceive technology. Today's smartphones benefit from almost ubiquitous Internet connectivity and come equipped with a plethora of inexpensive yet powerful embedded sensors, such as accelerometer, gyroscope, microphone, and camera. This unique combination has enabled revolutionary applications based on the mobile crowdsensing paradigm, such as real-time road traffic monitoring, air and noise pollution, crime control, and wildlife monitoring, just to name a few. Differently from prior sensing paradigms, humans are now the primary actors of the sensing process, since they become fundamental in retrieving reliable and up-to-date information about the event being monitored. As humans may behave unreliably or maliciously, assessing and guaranteeing Quality of Information (QoI) becomes more important than ever. In this paper, we provide a new framework for defining and enforcing the QoI in mobile crowdsensing, and analyze in depth the current state-of-the-art on the topic. We also outline novel research challenges, along with possible directions of future work.Comment: To appear in ACM Transactions on Sensor Networks (TOSN

Intelligent XML Tag Classification Techniques for XML Encryption Improvement

Flexibility, friendliness, and adaptability have been key components to use XML to exchange information across different networks providing the needed common syntax for various messaging systems. However excess usage of XML as a communication medium shed the light on security standards used to protect exchanged messages achieving data confidentiality and privacy. This research presents a novel approach to secure XML messages being used in various systems with efficiency providing high security measures and high performance. system model is based on two major modules, the first to classify XML messages and define which parts of the messages to be secured assigning an importance level for each tag presented in XML message and then using XML encryption standard proposed earlier by W3C [3] to perform a partial encryption on selected parts defined in classification stage. As a result, study aims to improve both the performance of XML encryption process and bulk message handling to achieve data cleansing efficiently

A fuzzy-based approach for classifying students' emotional states in online collaborative work

(c) 2016 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other users, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works for resale or redistribution to servers or lists, or reuse of any copyrighted components of this work in other works.Emotion awareness is becoming a key aspect in collaborative work at academia, enterprises and organizations that use collaborative group work in their activity. Due to pervasiveness of ICT's, most of collaboration can be performed through communication media channels such as discussion forums, social networks, etc. The emotive state of the users while they carry out their activity such as collaborative learning at Universities or project work at enterprises and organizations influences very much their performance and can actually determine the final learning or project outcome. Therefore, monitoring the users' emotive states and using that information for providing feedback and scaffolding is crucial. To this end, automated analysis over data collected from communication channels is a useful source. In this paper, we propose an approach to process such collected data in order to classify and assess emotional states of involved users and provide them feedback accordingly to their emotive states. In order to achieve this, a fuzzy approach is used to build the emotive classification system, which is fed with data from ANEW dictionary, whose words are bound to emotional weights and these, in turn, are used to map Fuzzy sets in our proposal. The proposed fuzzy-based system has been evaluated using real data from collaborative learning courses in an academic context.Peer ReviewedPostprint (author's final draft

Inadequacy of Modal Logic in Quantum Settings

We test the principles of classical modal logic in fully quantum settings. Modal logic models our reasoning in multi-agent problems, and allows us to solve puzzles like the muddy children paradox. The Frauchiger-Renner thought experiment highlighted fundamental problems in applying classical reasoning when quantum agents are involved; we take it as a guiding example to test the axioms of classical modal logic. In doing so, we find a problem in the original formulation of the Frauchiger-Renner theorem: a missing assumption about unitarity of evolution is necessary to derive a contradiction and prove the theorem. Adding this assumption clarifies how different interpretations of quantum theory fit in, i.e., which properties they violate. Finally, we show how most of the axioms of classical modal logic break down in quantum settings, and attempt to generalize them. Namely, we introduce constructions of trust and context, which highlight the importance of an exact structure of trust relations between agents. We propose a challenge to the community: to find conditions for the validity of trust relations, strong enough to exorcise the paradox and weak enough to still recover classical logic.Comment: In Proceedings QPL 2018, arXiv:1901.0947