A Hybrid Web Recommendation System based on the Improved Association Rule Mining Algorithm

As the growing interest of web recommendation systems those are applied to deliver customized data for their users, we started working on this system. Generally the recommendation systems are divided into two major categories such as collaborative recommendation system and content based recommendation system. In case of collaborative recommen-dation systems, these try to seek out users who share same tastes that of given user as well as recommends the websites according to the liking given user. Whereas the content based recommendation systems tries to recommend web sites similar to those web sites the user has liked. In the recent research we found that the efficient technique based on asso-ciation rule mining algorithm is proposed in order to solve the problem of web page recommendation. Major problem of the same is that the web pages are given equal importance. Here the importance of pages changes according to the fre-quency of visiting the web page as well as amount of time user spends on that page. Also recommendation of newly added web pages or the pages those are not yet visited by users are not included in the recommendation set. To over-come this problem, we have used the web usage log in the adaptive association rule based web mining where the asso-ciation rules were applied to personalization. This algorithm was purely based on the Apriori data mining algorithm in order to generate the association rules. However this method also suffers from some unavoidable drawbacks. In this paper we are presenting and investigating the new approach based on weighted Association Rule Mining Algorithm and text mining. This is improved algorithm which adds semantic knowledge to the results, has more efficiency and hence gives better quality and performances as compared to existing approaches.Comment: 9 pages, 7 figures, 2 table

From Personalization to Adaptivity: Creating Immersive Visits through Interactive Digital Storytelling at the Acropolis Museum

Storytelling has recently become a popular way to guide museum visitors, replacing traditional exhibit-centric descriptions by story-centric cohesive narrations with references to the exhibits and multimedia content. This work presents the fundamental elements of the CHESS project approach, the goal of which is to provide adaptive, personalized, interactive storytelling for museum visits. We shortly present the CHESS project and its background, we detail the proposed storytelling and user models, we describe the provided functionality and we outline the main tools and mechanisms employed. Finally, we present the preliminary results of a recent evaluation study that are informing several directions for future work

Morpes: A Model for Personalized Rendering of Web Content on Mobile Devices

With the tremendous growth in the information communication sector, the mobile phones have become the prime information communication devices. The convergence of traditional telephony with the modern web enabled communication in the mobile devices has made the communication much effective and simpler. As mobile phones are becoming the crucial source of accessing the contents of the World Wide Web which was originally designed for personal computers, has opened up a new challenge of accommodating the web contents in to the smaller mobile devices. This paper proposes an approach towards building a model for rendering the web pages in mobile devices. The proposed model is based on a multi-dimensional web page segment evaluation model. The incorporation of personalization in the proposed model makes the rendering user-centric. The proposed model is validated with a prototype implementation.Comment: 10 Pages, 2 Figure

Personalization via collaboration in web retrieval systems: a context based approach

World Wide Web is a source of information, and searches on the Web can be analyzed to detect patterns in Web users' search behaviors and information needs to effectively handle the users' subsequent needs. The rationale is that the information need of a user at a particular time point occurs in a particular context, and queries are derived from that need. In this paper, we discuss an extension of our personalization approach that was originally developed for a traditional bibliographic retrieval system but has been adapted and extended with a collaborative model for the Web retrieval environment. We start with a brief introduction of our personalization approach in a traditional information retrieval system. Then, based on the differences in the nature of documents, users and search tasks between traditional and Web retrieval environments, we describe our extensions of integrating collaboration in personalization in the Web retrieval environment. The architecture for the extension integrates machine learning techniques for the purpose of better modeling users' search tasks. Finally, a user-oriented evaluation of Web-based adaptive retrieval systems is presented as an important aspect of the overall strategy for personalization

NAIS: Neural Attentive Item Similarity Model for Recommendation

Item-to-item collaborative filtering (aka. item-based CF) has been long used for building recommender systems in industrial settings, owing to its interpretability and efficiency in real-time personalization. It builds a user's profile as her historically interacted items, recommending new items that are similar to the user's profile. As such, the key to an item-based CF method is in the estimation of item similarities. Early approaches use statistical measures such as cosine similarity and Pearson coefficient to estimate item similarities, which are less accurate since they lack tailored optimization for the recommendation task. In recent years, several works attempt to learn item similarities from data, by expressing the similarity as an underlying model and estimating model parameters by optimizing a recommendation-aware objective function. While extensive efforts have been made to use shallow linear models for learning item similarities, there has been relatively less work exploring nonlinear neural network models for item-based CF. In this work, we propose a neural network model named Neural Attentive Item Similarity model (NAIS) for item-based CF. The key to our design of NAIS is an attention network, which is capable of distinguishing which historical items in a user profile are more important for a prediction. Compared to the state-of-the-art item-based CF method Factored Item Similarity Model (FISM), our NAIS has stronger representation power with only a few additional parameters brought by the attention network. Extensive experiments on two public benchmarks demonstrate the effectiveness of NAIS. This work is the first attempt that designs neural network models for item-based CF, opening up new research possibilities for future developments of neural recommender systems