From the User to the Medium: Neural Profiling Across Web Communities

Online communities provide a unique way for individuals to access information from those in similar circumstances, which can be critical for health conditions that require daily and personalized management. As these groups and topics often arise organically, identifying the types of topics discussed is necessary to understand their needs. As well, these communities and people in them can be quite diverse, and existing community detection methods have not been extended towards evaluating these heterogeneities. This has been limited as community detection methodologies have not focused on community detection based on semantic relations between textual features of the user-generated content. Thus here we develop an approach, NeuroCom, that optimally finds dense groups of users as communities in a latent space inferred by neural representation of published contents of users. By embedding of words and messages, we show that NeuroCom demonstrates improved clustering and identifies more nuanced discussion topics in contrast to other common unsupervised learning approaches

Learning in Social Networks: Rationale and Ideas for Its Implementation in Higher Education

The internet has fast become a prevalent medium for collaboration between people and social networks, in particular, have gained vast popularity and relevance over the past few years. Within this framework, our paper will analyse the role played by social networks in current teaching practices. Specifically, we focus on the principles guiding the design of study activities which use social networks and we relate concrete experiences that show how they contribute to improving teaching and learning within a university environment

The Dynamics of Viral Marketing

We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the propagation of recommendations and the cascade sizes, which we explain by a simple stochastic model. We analyze how user behavior varies within user communities defined by a recommendation network. Product purchases follow a 'long tail' where a significant share of purchases belongs to rarely sold items. We establish how the recommendation network grows over time and how effective it is from the viewpoint of the sender and receiver of the recommendations. While on average recommendations are not very effective at inducing purchases and do not spread very far, we present a model that successfully identifies communities, product and pricing categories for which viral marketing seems to be very effective

Quantifying Biases in Online Information Exposure

Our consumption of online information is mediated by filtering, ranking, and recommendation algorithms that introduce unintentional biases as they attempt to deliver relevant and engaging content. It has been suggested that our reliance on online technologies such as search engines and social media may limit exposure to diverse points of view and make us vulnerable to manipulation by disinformation. In this paper, we mine a massive dataset of Web traffic to quantify two kinds of bias: (i) homogeneity bias, which is the tendency to consume content from a narrow set of information sources, and (ii) popularity bias, which is the selective exposure to content from top sites. Our analysis reveals different bias levels across several widely used Web platforms. Search exposes users to a diverse set of sources, while social media traffic tends to exhibit high popularity and homogeneity bias. When we focus our analysis on traffic to news sites, we find higher levels of popularity bias, with smaller differences across applications. Overall, our results quantify the extent to which our choices of online systems confine us inside "social bubbles."Comment: 25 pages, 10 figures, to appear in the Journal of the Association for Information Science and Technology (JASIST

Dynamics, robustness and fragility of trust

Trust is often conveyed through delegation, or through recommendation. This makes the trust authorities, who process and publish trust recommendations, into an attractive target for attacks and spoofing. In some recent empiric studies, this was shown to lead to a remarkable phenomenon of *adverse selection*: a greater percentage of unreliable or malicious web merchants were found among those with certain types of trust certificates, then among those without. While such findings can be attributed to a lack of diligence in trust authorities, or even to conflicts of interest, our analysis of trust dynamics suggests that public trust networks would probably remain vulnerable even if trust authorities were perfectly diligent. The reason is that the process of trust building, if trust is not breached too often, naturally leads to power-law distributions: the rich get richer, the trusted attract more trust. The evolutionary processes with such distributions, ubiquitous in nature, are known to be robust with respect to random failures, but vulnerable to adaptive attacks. We recommend some ways to decrease the vulnerability of trust building, and suggest some ideas for exploration.Comment: 17 pages; simplified the statement and the proof of the main theorem; FAST 200

Bloggers Behavior and Emergent Communities in Blog Space

Interactions between users in cyberspace may lead to phenomena different from those observed in common social networks. Here we analyse large data sets about users and Blogs which they write and comment, mapped onto a bipartite graph. In such enlarged Blog space we trace user activity over time, which results in robust temporal patterns of user--Blog behavior and the emergence of communities. With the spectral methods applied to the projection on weighted user network we detect clusters of users related to their common interests and habits. Our results suggest that different mechanisms may play the role in the case of very popular Blogs. Our analysis makes a suitable basis for theoretical modeling of the evolution of cyber communities and for practical study of the data, in particular for an efficient search of interesting Blog clusters and further retrieval of their contents by text analysis