Understanding and Mitigating Multi-sided Exposure Bias in Recommender Systems

Fairness is a critical system-level objective in recommender systems that has been the subject of extensive recent research. It is especially important in multi-sided recommendation platforms where it may be crucial to optimize utilities not just for the end user, but also for other actors such as item sellers or producers who desire a fair representation of their items. Existing solutions do not properly address various aspects of multi-sided fairness in recommendations as they may either solely have one-sided view (i.e. improving the fairness only for one side), or do not appropriately measure the fairness for each actor involved in the system. In this thesis, I aim at first investigating the impact of unfair recommendations on the system and how these unfair recommendations can negatively affect major actors in the system. Then, I seek to propose solutions to tackle the unfairness of recommendations. I propose a rating transformation technique that works as a pre-processing step before building the recommendation model to alleviate the inherent popularity bias in the input data and consequently to mitigate the exposure unfairness for items and suppliers in the recommendation lists. Also, as another solution, I propose a general graph-based solution that works as a post-processing approach after recommendation generation for mitigating the multi-sided exposure bias in the recommendation results. For evaluation, I introduce several metrics for measuring the exposure fairness for items and suppliers, and show that these metrics better capture the fairness properties in the recommendation results. I perform extensive experiments to evaluate the effectiveness of the proposed solutions. The experiments on different publicly-available datasets and comparison with various baselines confirm the superiority of the proposed solutions in improving the exposure fairness for items and suppliers.Comment: Doctoral thesi

Visible relations in online communities : modeling and using social networks

The Internet represents a unique opportunity for people to interact with each other across time and space, and online communities have existed long before the Internet's solidification in everyday living. There are two inherent challenges that online communities continue to contend with: motivating participation and organizing information. An online community's success or failure rests on the content generated by its users. Specifically, users need to continually participate by contributing new content and organizing existing content for others to be attracted and retained. I propose both participation and organization can be enhanced if users have an explicit awareness of the implicit social network which results from their online interactions. My approach makes this normally ``hidden" social network visible and shows users that these intangible relations have an impact on satisfying their information needs and vice versa. That is, users can more readily situate their information needs within social processes, understanding that the value of information they receive and give is influenced and has influence on the mostly incidental relations they have formed with others. First, I describe how to model a social network within an online discussion forum and visualize the subsequent relationships in a way that motivates participation. Second, I show that social networks can also be modeled to generate recommendations of information items and that, through an interactive visualization, users can make direct adjustments to the model in order to improve their personal recommendations. I conclude that these modeling and visualization techniques are beneficial to online communities as their social capital is enhanced by "weaving" users more tightly together

Transforming Digital Marketing with Generative AI

© 2024 The Author(s). Licensee MDPI, Basel, Switzerland. This is an open access article distributed under the terms of the Creative Commons Attribution License (CC BY), https://creativecommons.org/licenses/by/4.0/The current marketing landscape faces challenges in content creation and innovation, relying heavily on manually created content and traditional channels like social media and search engines. While effective, these methods often lack the creativity and uniqueness needed to stand out in a competitive market. To address this, we introduce MARK-GEN, a conceptual framework that utilises generative artificial intelligence (AI) models to transform marketing content creation. MARK-GEN provides a comprehensive, structured approach for businesses to employ generative AI in producing marketing materials, representing a new method in digital marketing strategies. We present two case studies within the fashion industry, demonstrating how MARK-GEN can generate compelling marketing content using generative AI technologies. This proposition paper builds on our previous technical developments in virtual try-on models, including image-based, multipose, and image-to-video techniques, and is intended for a broad audience, particularly those in business managementPeer reviewe

Processing and Linking Audio Events in Large Multimedia Archives: The EU inEvent Project

In the inEvent EU project [1], we aim at structuring, retrieving, and sharing large archives of networked, and dynamically changing, multimedia recordings, mainly consisting of meetings, videoconferences, and lectures. More specifically, we are developing an integrated system that performs audiovisual processing of multimedia recordings, and labels them in terms of interconnected “hyper-events ” (a notion inspired from hyper-texts). Each hyper-event is composed of simpler facets, including audio-video recordings and metadata, which are then easier to search, retrieve and share. In the present paper, we mainly cover the audio processing aspects of the system, including speech recognition, speaker diarization and linking (across recordings), the use of these features for hyper-event indexing and recommendation, and the search portal. We present initial results for feature extraction from lecture recordings using the TED talks. Index Terms: Networked multimedia events; audio processing: speech recognition; speaker diarization and linking; multimedia indexing and searching; hyper-events. 1

Beautiful and damned. Combined effect of content quality and social ties on user engagement

User participation in online communities is driven by the intertwinement of the social network structure with the crowd-generated content that flows along its links. These aspects are rarely explored jointly and at scale. By looking at how users generate and access pictures of varying beauty on Flickr, we investigate how the production of quality impacts the dynamics of online social systems. We develop a deep learning computer vision model to score images according to their aesthetic value and we validate its output through crowdsourcing. By applying it to over 15B Flickr photos, we study for the first time how image beauty is distributed over a large-scale social system. Beautiful images are evenly distributed in the network, although only a small core of people get social recognition for them. To study the impact of exposure to quality on user engagement, we set up matching experiments aimed at detecting causality from observational data. Exposure to beauty is double-edged: following people who produce high-quality content increases one's probability of uploading better photos; however, an excessive imbalance between the quality generated by a user and the user's neighbors leads to a decline in engagement. Our analysis has practical implications for improving link recommender systems.Comment: 13 pages, 12 figures, final version published in IEEE Transactions on Knowledge and Data Engineering (Volume: PP, Issue: 99