Three Processes that Form Online Social Networking Post-Adoptive Use Intention

Not all individuals log into an online social networking (OSN) website because they have deliberately reflected on how useful and fun it will be. For some users, this post-adoptive use decision requires a less deliberate process based on past experience. For still others, the decision is automatic and requires little, if any, reflection on beliefs or prior experiences. While past research has examined these different post-adoptive thought processes, no research to date has done so in an OSN context. This study develops a research model that combines reflective, transitional, and non-reflective thought processes into a comprehensive model of post-adoptive OSN intention. We test the hypotheses with cross sectional data collected from Facebook users. We find that all three thought processes predict intention, although the effects of experience on intention during the transitional and non-reflective thought processes are strongest. Results also show that habit, enjoyment, trust, usefulness, and privacy concern predict OSN continuance intention

Determinants of continuance intention and word of mouth for hotel branded mobile app users.

This study examined the cognitive and affective factors that influence users\u27 post-adoption behavioral intention. Specifically, based on the Expectation Confirmation Model (ECM) (Bhattacherjee, 2001b) the impact of cognitive factors (i.e., perceived usefulness, confirmation of expectations, mobility, personalization and responsiveness) and affective factors (i.e., satisfaction, perceived enjoyment) on hotel branded mobile applications (apps) users\u27 continuance intention and WOM were examined. Hospitality firms invest considerable resources on technology solutions that are aimed at improving the consumer experience. However, for investments to be profitable firms must ensure that technology solutions are continuously used and ensure post-adoptive behaviors such as continuance intention and WOM. Data for the study were collected from 550 hotel branded mobile app users. After data were collected and cleaned, Partial Least-Square Structural Equation Modeling (PLS-SEM) was used to analyze the data. The results of the structural model indicated that continuance intention and WOM were directly influenced by satisfaction and perceived enjoyment; with satisfaction exerting the most influence on continuance intention. Conversely, perceived enjoyment was most influential to WOM. All cognitive factors were found to influence satisfaction and enjoyment, except for responsiveness and perceived usefulness. The results show that contextual factors have a more significant impact than previously established constructs. The results of the study allow hoteliers and hospitality technology consultants to identify the influential factors impacting post-adoptive behaviors. The study extends the literature on post-adoptive behavior and the ECM by including context specific factors (i.e. perceived mobility, personalization and responsiveness). This study contributes to the scare literature in the lodging industry literature examining users\u27 evaluations of mobile apps and post-adoptive behaviors in the hospitality industry. The study adds to the post-adoptive behavior literature by adding WOM as a second outcome to continuance intention. The treatment of contextual factors in this study, allowed to show the impact technology characteristics have on technology post-adoption

Dual Drivers of Facebook Usage and Regret Experience in Networking versus Brand page Usage

In this article, we draw on Uses and Gratifications Theory (UGT) to identify the dual drivers (positive and negative) of two Facebook usage types: online networking versus brand page usage, and their potential respective effects on regret experience and on Facebook continuous intention. We also investigate the role played by perceived privacy concerns in these two mechanisms. Our findings indicate that exhibitionism, entertainment value and specific functional gratifications; i.e. interpersonal connectivity for social networking and information value for brand page usage; are significant drivers for both usage types. Whereas, regret experienced by users in these two contexts seem to follow divergent paths and affect differently Facebook continuance intention

Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead

The unified theory of acceptance and use of technology (UTAUT) is a little over a decade old and has been used extensively in information systems (IS) and other fields, as the large number of citations to the original paper that introduced the theory evidences. In this paper, we review and synthesize the IS literature on UTAUT from September 2003 until December 2014, perform a theoretical analysis of UTAUT and its extensions, and chart an agenda for research going forward. Based on Weber’s (2012) framework of theory evaluation, we examined UTAUT and its extensions along two sets of quality dimensions; namely, the parts of a theory and the theory as a whole. While our review identifies many merits to UTAUT, we also found that the progress related to this theory has hampered further theoretical development in research into technology acceptance and use. To chart an agenda for research that will enable significant future work, we analyze the theoretical contributions of UTAUT using Whetten’s (2009) notion of cross-context theorizing. Our analysis reveals several limitations that lead us to propose a multi-level framework that can serve as the theoretical foundation for future research. Specifically, this framework integrates the notion of research context and cross-context theorizing with the theory evaluation framework to: 1) synthesize the existing UTAUT extensions across both the dimensions and the levels of the research context and 2) highlight promising research directions. We conclude with recommendations for future UTAUT-related research using the proposed framework

IS Continuance in Experiential Computing Contexts: Linking Rational and Non-rational Behaviors through Technology Associability

The IS literature currently explains continuous-use of IT as a post-adoptive behavior driven by rational cognitive beliefs or non-rational affective/automatic responses. Yet the use contexts, IT artifact characteristics, and the notion of the IT user, underlying the current thinking have evolved. We are in a so-called experiential computing paradigm where computing capabilities have become so deeply embedded in everyday life experiences that IT artifacts have become an extension of the human self, closely tied to the personal behaviors and preferences of users. In this empirical context, new continuance behaviors are emerging for which the current literature falls short in explanation. We have just begun a program of study to address this issue. In the summer paper reported here, we build on previous work in IS and draw from theories of self-identity and stereotypes in social psychology to introduce the concept of IT Associability, and argue that it plays a central role in explaining and predicting continuous-use in experiential computing contexts. Our concept of IT associability taps the social and relational characteristics of an IT to theorize how user attachment to an IT they currently use may significantly influence their decisions concerning future versions of the IT. We attempt, through this perspective, to bridge the gap between rational and non-rational theories by offering a novel yet complementary lens for exploring other processes shaping continuous-use of everyday IT artifacts. We present preliminary validated items for measuring IT associability. Some implications for managing the blurring lines between organizational and personal IT use at the workplace are also discussed

Knowledge Sharing in Online Cancer Survivorship Community System: A Theoretical Framework

Innovative uses of technology to support patient to patient or patient to clinician knowledge sharing are emerging through professional health institutions and communities that take advantage of social networking technologies. Although successful online health communities exist, many such communities do fail. Researchers have stated that the reason for these failures is due to the lack of evidence-based, scientific guidance in building and managing online communities. Knowledge sharing among participants is important for the survival of online health communities. The most difficult and challenging task for online health communities is to understand why certain participants share knowledge in a sustained manner while others do not. The purpose of this study is to identify the conditions that will predict and prescribe a successful online health community. We propose a theoretical model that presents computer self-efficacy, system capabilities, patient characteristics, appropriation support as determinants of knowledge sharing. We also propose that knowledge sharing affects satisfaction, and frequent usage of online health community networks within online cancer survivorship community

A Longitudinal Model of Post-Adoption Phenomena and Its Empirical Test in the Context of Social Games

It is widely accepted that initial adoption is critical to innovation success. A less recognized argument in the information System (IS) field is that post-adoption use of an innovation is equally important, if not more important than its initial acceptance. Drawing on the popular Unified Theory of Acceptance and Use Technology (UTAUT) model (Venkatesh et al. 2003) while adopting the Integrative Framework of Technology Use (IFTU) (Kim and Malhotra, 2005) paradigm, the present study proposes and tests a general modeling approach for one type of modern internet innovations – social games. To this end, we develop testable hypotheses which will be tested in order to support our claims. A research design based on the model is proposed, and theoretical contributions are provided

Developing a (Bad) Habit: Antecedents and Adverse Consequences of Social Networking Website Use Habit

IS habit has emerged as an important determinant of continued use. In this study, we advance our understanding of thisconcept by shifting attention from desired IS use outcomes, which have been the focus of past IS continuance and habitresearch, to potential adverse outcomes of IS habit, namely technology addiction and high engagement. We argue that “bad”IS habits can also develop, and explore their nomological net. We do so with SEM techniques applied to data collected from197 social networking website users

An Investigation of Factors Influencing the User's Social Network Site Continuance Intention

The social network sites (SNS) industry has recently shown an abnormal development pattern: An SNS could rapidly accumulate a large number of users, and then suffer a serious loss of users in a short time, which subsequently leads to the failure of the Web site in the highly competitive market. The user's social network site continuance is considered the most important factor for an SNS to keep its sustainable development. However, little knowledge of the user's SNS continuance raises the following research question: What factors could significantly influence the user's SNS continuance intention? To address this research question, I study the question from three lenses of research, including the I-view, the social interactivity view, and the trust based view. The I-view is an extension of the IS continuance model. From this research perspective, I tested the influence of the utilitarian factor (i.e., perceived usefulness) and the hedonic factor (i.e., perceived enjoyment) on the user's satisfaction in the I-view. In addition, I extend the umbrella construct, confirmation, into two sub-constructs, informativeness and self-actualization, and respectively study their influences on the utilitarian factor and the hedonic factor. I find that the user's perceived enjoyment has a significant positive effect on the user's satisfaction, thereby motivating the user to continue using the SNS. The perceived informativeness of an SNS and the user's self-actualization through information sharing with others on the Web site both have significant positive effects on the user's perceived usefulness and perceived enjoyment. From the social interactivity perspective, I suggest that a user's social gains could have a projection effect on the user's satisfaction in an SNS and his or her SNS continuance intention. Most previous studies emphasized on the influence of social connection outcomes (i.e., social capitals) on the user's behavioral intention, but ignored the fact that an individual would also evaluate social connections according to the quality of the information sharing process (i.e., frequency and volume of information being exchanged) during the social activities. This study indicates that an SNS user's perceived interactivity has a significant positive effect on the user's sense of belonging to a virtual community and perceived social gains. The social gains significantly positively influence the user's satisfaction in the Web site and intention to continue using the SNS. From the trust based view, I find that the user's trust in the social network sites and the user's trust in other members both have significantly positive effects on the user's SNS continuance intention. In addition, both of the trust based factors could also positively influence the user's perceived informativeness, self-actualization, and sense of belonging. The findings from the current study create a solid foundation for future SNS continuance research, and also provide several practical implications to SNS managers to increase the cohesion between users and the Web sites

The Role of Disgust in Eating Disorders

Disgust, a basic emotional response, which influences approach/avoidance behaviors, has been studied in various psychological disorders, including anxiety, depression, and eating disorders. The current study employed exploratory correlations and hierarchical linear regressions (controlling for race, anxiety, and depression) in order to be able to observe the relationships among three traditional domains of disgust (i.e., core, animal-reminder, contamination) and eating disordered behaviors. Results revealed significant correlations between core disgust and dieting behaviors, in addition to contamination disgust and bulimia and symptoms of food preoccupation as well as behaviors concerning self-control around food-related stimuli (i.e., oral control). More importantly, disgust sensitivity was significant in predicting oral control and significantly accounted for 4.7% of the unique variance in predicting symptoms of bulimia and preoccupation with food. These results reveal the significant role of contamination disgust in the development and maintenance of eating pathology above and beyond known predictors of maladaptive eating and other domains of disgust. Implications of the current findings as well as future directions are discussed