Marketing Impact on Diffusion in Social Networks

The paper proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the paper studies logical properties of the influence relation between sets of agents in social networks. Two different forms of this relation are considered: one for promotional marketing and the other for preventive marketing. In each case a sound and complete logical system describing properties of the influence relation is proposed. Both systems could be viewed as extensions of Armstrong's axioms of functional dependency from the database theory

Effect of Unfolding on the Spectral Statistics of Adjacency Matrices of Complex Networks

Random matrix theory is finding an increasing number of applications in the context of information theory and communication systems, especially in studying the properties of complex networks. Such properties include short-term and long-term correlation. We study the spectral fluctuations of the adjacency of networks using random-matrix theory. We consider the influence of the spectral unfolding, which is a necessary procedure to remove the secular properties of the spectrum, on different spectral statistics. We find that, while the spacing distribution of the eigenvalues shows little sensitivity to the unfolding method used, the spectral rigidity has greater sensitivity to unfolding.Comment: Complex Adaptive Systems Conference 201

VANET Connectivity Analysis

Vehicular Ad Hoc Networks (VANETs) are a peculiar subclass of mobile ad hoc networks that raise a number of technical challenges, notably from the point of view of their mobility models. In this paper, we provide a thorough analysis of the connectivity of such networks by leveraging on well-known results of percolation theory. By means of simulations, we study the influence of a number of parameters, including vehicle density, proportion of equipped vehicles, and radio communication range. We also study the influence of traffic lights and roadside units. Our results provide insights on the behavior of connectivity. We believe this paper to be a valuable framework to assess the feasibility and performance of future applications relying on vehicular connectivity in urban scenarios

Outward Influence and Cascade Size Estimation in Billion-scale Networks

Estimating cascade size and nodes' influence is a fundamental task in social, technological, and biological networks. Yet this task is extremely challenging due to the sheer size and the structural heterogeneity of networks. We investigate a new influence measure, termed outward influence (OI), defined as the (expected) number of nodes that a subset of nodes $S$ will activate, excluding the nodes in S. Thus, OI equals, the de facto standard measure, influence spread of S minus |S|. OI is not only more informative for nodes with small influence, but also, critical in designing new effective sampling and statistical estimation methods. Based on OI, we propose SIEA/SOIEA, novel methods to estimate influence spread/outward influence at scale and with rigorous theoretical guarantees. The proposed methods are built on two novel components 1) IICP an important sampling method for outward influence, and 2) RSA, a robust mean estimation method that minimize the number of samples through analyzing variance and range of random variables. Compared to the state-of-the art for influence estimation, SIEA is $\Omega(\log^4 n)$ times faster in theory and up to several orders of magnitude faster in practice. For the first time, influence of nodes in the networks of billions of edges can be estimated with high accuracy within a few minutes. Our comprehensive experiments on real-world networks also give evidence against the popular practice of using a fixed number, e.g. 10K or 20K, of samples to compute the "ground truth" for influence spread.Comment: 16 pages, SIGMETRICS 201

Scaling theory of transport in complex networks

Transport is an important function in many network systems and understanding its behavior on biological, social, and technological networks is crucial for a wide range of applications. However, it is a property that is not well-understood in these systems and this is probably due to the lack of a general theoretical framework. Here, based on the finding that renormalization can be applied to bio-networks, we develop a scaling theory of transport in self-similar networks. We demonstrate the networks invariance under length scale renormalization and we show that the problem of transport can be characterized in terms of a set of critical exponents. The scaling theory allows us to determine the influence of the modular structure on transport. We also generalize our theory by presenting and verifying scaling arguments for the dependence of transport on microscopic features, such as the degree of the nodes and the distance between them. Using transport concepts such as diffusion and resistance we exploit this invariance and we are able to explain, based on the topology of the network, recent experimental results on the broad flow distribution in metabolic networks.Comment: 8 pages, 6 figure