The significant others of subjective norm - A scientometric study of subjective norm in IS top-journals over two decades

The role of grounded approaches has been advocated for long in IS research. However, the inherent subjectivity of such approaches and the apparent lack of a basis to validate or even replicate such research has often been the subject of debate among IS researchers. As a result, many IS researchers tend to fall back on variance-theoretic approaches to conceptualize, design and operationalize their research. In this paper, we show how a grounded approach, interpretive structural modeling (ISM), can be used to qualitatively elicit individual cognitive structures. Further, we show how it can be applied to derive the shared aspects of such a structure across many individuals. We use the well-known technology acceptance model (TAM) to demonstrate the utility of our approach. We conclude the paper by discussing the strengths and weaknesses of this approach

Differentiating the Impact of Social Influence - An Empirical Analysis of Household Adopters

Although widely accepted as critical determinant for an individual’s adoption decision in households social influence is rather be known as the unloved child of technology adoption research. As several IS researchers pointed out the need for more sophisticated methods to assess social influence and a clarification of its role we aim to contribute to existing household adoption research by providing an empirical analysis observing the social influence of different referent groups and secondary sources on the behavioral intention to participate in social networking portals by different adopter groups. Therefore we evaluated survey data of 422 young professionals, 771 professionals and 226 managers with the help of multiregression analysis. We come up with two interesting contributions to existing household adoption research. On the one hand social influence of different referent groups and secondary sources significantly affects the intention of adopter groups with different career status, age and prior experience and on the other hand social influence differs for both source (referent group or secondary source) and sink (adopter group) with varying adopter’s career status

The significant others of subjective norm - A scientometric study of subjective norm in IS top-journals over two decades

Undoubtedly social influence in IS research is an issue that needs to be much more clearly examined. In order to assuage the wants for more research in this field we conducted a scientometric analysis of subjective norm in the IS top-journals of the JAIS ranking for the last two decades. In total 113 empirical and conceptual research models predominately in adoption research contained the factor subjective norm. The results revealed that subjective norm is just in seven of ten models a significant antecedent. To gain more knowledge about this problem we followed the ideas of social psychology and marketing researchers and correlated the strength of the impact of subjective norm with its measurement as well as the impact of intention with the impact on other endogenous variables. The results show a significant negative correlation between the significant antecedent subjective norm and its original measurement, the perceived opinion of important others. Furthermore it revealed a significant negative correlation between the significant impact of subjective norm on intention and the significant impact on other endogenous variables

Measuring the moderating influence of gender on the acceptance of e-book amongst mathematics and statistics students at universities in Libya

The success of using any types of technology in education depends on a large extent of the acceptance of information technology (IT) by students. Therefore, understanding the factors influencing the acceptance of electronic book (e-book) is essential for decision-makers and those interested in the e-book industry. Based on an extended technology acceptance model (TAM), this paper examines the impact of some factors on the students' behavioural intention (BI) toward adoption of the e-book in mathematics and statistics. This paper also investigates the effect of gender differences on the relationship between the factors affecting the acceptance of e-book. A self-administered survey was used to collect data from 392 mathematics and statistics undergraduate students. The research model has shown that the factors related to the social factor and users' characteristics are the critical factors that affect the acceptance of the e-book. The results also indicated that perceived usefulness (PU), perceived ease of use (PEOU) and students' attitude (AU) have strongly affected students' BI. Self-efficacy (SE) has a significant impact on PEOU while social influence (SI) has a significant influence on students' AU. Moreover, the results confirmed that most of the TAM constructs were significant in both models (males and females), where there are no differences between males and females; however, only PEOU has been affected by the gender moderator. The results showed that the impact of the factor of SI on females was more than males. On the other hand, female students were more confident in the use of the e-book than males. In general, the female students' model was more powerful in explaining the variance than males' model

Antecedents and consequences of female consumer's attitude and lifestyle in facial care market

Evaluation of ethical marketing practices of businesses from a consumer perspective has often been prescribed as an international research direction, more particularly for the developing economies. In accordance with the above, this consumer study based in Malaysia investigated the antecedents and consequences of consumer attitude towards ethical marketing practices of firms depicted by product fairness, price fairness, and fairness aspects of marketing communications and channels of distribution in the facial care sector. Moderating influences of consumer lifestyle and demography were also taken into consideration in order to describe the scenario with enhanced precision and possibilities. The model under study was developed using the proven predictive power of the theory of planned behavior supported with the consumer decision process model. Relying on a survey research design, and following a rigorous multi stage sampling method, 483 female consumers falling within 15 years and above age range were surveyed from different parts of Malaysia. Descriptive analysis was done using SPSS, and inferential analysis using SmartPLS software, a variance based structural equations modeling tool. The findings revealed that product fairness, marketing communications, price fairness, and channels of distribution possess significant positive relationship with consumer attitude which further significantly predicts behavioral intention. Social factors and perceived behavioral control too were seen to predict behavioral intention which was further seen to influence the actual behavior of consumers. Consumer lifestyle as a whole, reflected through self-confidence, health consciousness, family orientation, religiosity, and women role and perception was found to have no moderation effect on the consumer attitude and behavioral intention relationship. The results of multi group analysis revealed that income of consumers exerts no moderation effect whereas education moderates the relationship of marketing communications, price fairness, and channels of distribution taken with consumer attitude. As Malaysian consumers exhibit serious concern towards ethical marketing practices of firms, it is recommended to the managers that they ensure fairness in their offerings, pricing, marketing communications and the way they make the products available to the consumers. Also, the policy makers are suggested to focus on creating awareness regarding the growing significance of ethical aspects, in addition to instituting desirable regulation

What Determines User Attitudes in IS Research? A Meta-analytic Structural Equation Modeling Approach

While research in general has extensively studied the coherence between attitude and behavior, Information Systems (IS) research has paid little attention to the antecedents of attitude. Using the elaboration likelihood model (ELM) as theoretical basis, we focus on the factors that determine attitudes in IS research. We apply a meta-analytic structural equation model based on major IS-adoption models that focuses on classifying the antecedents of attitude in the studies of our meta-analysis according to the central and peripheral route of information processing proposed by the ELM. The results indicate that affect and cognition as representatives for the central route are less important as attitudinal antecedents in the IS context compared to external factors that represent the peripheral route of information processing

Business zakat compliance behaviour in Algeria and its determinants

Throughout Islamic history, zakat has eradicated poverty. However, several Islamic nations, including Algeria, still experience high rates of poverty alongside modest zakat collection statistics. In Algeria, neither the amount of zakat collected from zakat payers nor the level of compliance among business owners is satisfactory. Thus, this study aims to investigate the determinants of business zakat compliance behaviour among Algerian business owners. The research framework of this study incorporated Social Cognitive Theory into the Theory of Planned Behaviour as well as examining the effect of political instability and the moderating effect of knowledge as Algeria faces an unstable political environment. The study utilized a survey questionnaire of 575 active business owners from seven Algerian governorates, out of which 344 were suitable for analysis. The hypotheses were tested using the Partial Least Square-Structural Equation Modeling (PLS-SEM). The findings indicated that attitude, subjective norms, perceived behavioural control, religiosity, past behaviour, and political instability had a significant direct influence on intention, as well as a mediation influence of intention on zakat compliance. Additionally, the findings indicated that knowledge moderated the relationship between attitude and political instability with zakat intention. Overall, the novelty of this study is a pioneer in providing empirical evidence to the scanty literature, especially on the applicability of the Social Cognitive Theory and the Theory of Planned Behaviour in zakat field, as a viable framework for a better understanding of zakat compliance. The findings are crucial for policymaking by the zakat authority, government and future researchers’ efforts to comprehend the zakat compliance behaviour of business owners