DAMPAK PERKEMBANGAN E-COMMERCE TERHADAP PERAN AKUNTAN MANAJEMEN

E-commerce is a “trend” of the market that appeals to the “contemporary” business. E-commerce business increase the transactions through networks result in exploitation in various aspects of control. In this way, e-commerce is vulnerable to issues about the fraudulent practices. This research is expected to contribute to the development of knowledge about the role of management accountants and e-commerce in the future. The role of management accountants faces new challenges facing e-commerce especially in terms of ability to deal with fraud and internal control. This research analyses development of e-commerce and the role of management accountant in Indonesia. The purpose of this study is to find out e-commerce and its impact on the role of management accountants in the e-commerce business in Indonesia. This research uses content analysis approach, because there is multidisciplinary science in researching this research.Keywords : Content Analysis, E-commerce, Internal Control, Management Accountan

Taking the Technology Out: Using A Strategic E-Commerce Focus in the CIS Classroom

This article describes the content and delivery of a course on E-commerce strategy to senior computer information systems (CIS) majors in the Kelley School of Business at Indiana University. The course is designed to provide technically oriented CIS students with an appreciation for the organizational and strategic issues facing managers in a digital world. To that end, we emphasize the strategic rather than the technical concerns of electronic commerce. We find that both students and employers react favorably to the course content. Students are pleased with the positive reaction of employers to their knowledge of strategic issues. Employers remark that the course content mirrors real-world concerns and underscores the importance of analytical skills. As we complete the third iteration of the course, we attribute our success to three factors. First, we demonstrate the role of strategy and decision-making in E-commerce from the beginning of the course. Second, we illustrate that companies within the same industry make very different strategic decisions with respect to E-commerce, and that these decisions often lead to very different outcomes. Third, we keep the content current by using a combination of existing cases and current events to illustrate key concepts

The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS.

The research study explores the significance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in enhancing brand visibility within the context of the E-commerce industry. In today's competitive digital landscape, having a strong online presence is imperative for E-commerce businesses to succeed and thrive. This study sheds light on the role of SEO and SEM in improving brand visibility for E-commerce companies. SEO refers to the process of optimizing a website's content, structure, and technical aspects to improve its visibility on search engine result pages (SERPs) organically. On the other hand, SEM involves paid advertising strategies, such as pay-per-click (PPC) campaigns, to drive visibility and traffic to a website. Both SEO and SEM play complementary roles in increasing brand visibility, but they differ in terms of their approach and execution. Brand visibility is crucial for E-commerce businesses as it directly impacts their chances of attracting and retaining customers. When a brand is easily discoverable on search engines, it gains credibility and authority within its industry, leading to increased visibility and higher organic traffic. Higher visibility also translates into more potential customers being exposed to the brand, resulting in greater opportunities for sales and revenue generation. The study considers the E-commerce industry as its primary focus due to the unique challenges it faces in terms of brand visibility and selected a few case studies to explore. The online retail sector is highly competitive, with numerous players vying for the attention of potential customers. Therefore, a solid SEO and SEM strategy becomes essential for E-commerce businesses to stand out from the crowd and gain a competitive edge. The research employed secondary data collection methods to gather data and insights. The findings of this research will contribute to the existing body of knowledge on the importance of SEO and SEM in improving brand visibility within the E-commerce industry

Lenient return in brazilian fashion e-commerce: the role of social exchanges

With the growth of e-commerce, the return policy and become a strategic role in companies establishing relationships with consumers. This study aims to investigate how large Brazilian e-commerce companies seek to form relationships with their consumers through lenient return policies, from the perspective of social exchanges. Therefore, a basic interpretive qualitative study was used, based on the knowledge of nine managers who work in three companies. Data collection was carried out through public documents and semi-structured interviews and the data were submitted to content analysis. The results reveal that retailers' efforts to develop social exchanges with consumers, based on trust, reciprocity and commitment, result in more tolerant return policies. Companies that have the capacity to meet the demand for returns develop practices to increase satisfaction and reduce the risks perceived by the consumer, encouraging trust, and seek to create a reciprocal and committed relationship, which contributes to positive evaluations and repurchase intention. As contributions, this study investigates e-commerce, highlighted on the world stage, and a phenomenon that reflects on the performance of companies, but needs investigation: the return of products. It adds to the management literature, it shows how theory is applied in the return policy and in the relationship between retailer and consumer