Validity of the technology acceptance model (TAM) : A sensemaking perspective

This study investigates whether sensemaking activities influence technology acceptance and if the strength of relationship between TAM’s constructs changes over a period of time. This study was a panel-based longitudinal study, whereby data was collected in three stages within a single semester. The setting of the study was at the School of Management, USM. The major findings of the study showed that sensemaking does influence the TAM if activities are undertaken at high and low levels and also sensemaking influences individual constructs of TAM rather than the whole model. This study failed to prove that there is a significant change in the strength of relationship between TAM constructs over a period of time under sensemaking influence, which is that sensemaking activities were found not to exhibit any moderation effect on the TAM constructs. Sensemaking acts as an external variable which influences TAM rather than moderate the strength of the relationship between TAM constructs. This could be because the technology in question was mandatory to be used by the subjects rather than voluntary. Implications for managers are discussed

Web Acceptance and Usage Model: A Comparison between Goal-directed and Experiential Web Users

In this paper we analyse the Web acceptance and usage between goal-directed users and experiential users, incorporating intrinsic motives to improve the particular and explanatory TAM value –traditionally related to extrinsic motives-. A field study was conducted to validate measures used to operationalize model variables and to test the hypothesised network of relationships. The data analysis method used was Partial Least Squares (PLS).The empirical results provided strong support for the hypotheses, highlighting the roles of flow, ease of use and usefulness in determining the actual use of the Web among experiential and goal-directed users. In contrast with previous research that suggests that flow would be more likely to occur during experiential activities than goal-directed activities, we found clear evidence of flow for goal-directed activities. In particular the study findings indicate that flow might play a powerfulrole in determining the attitude towards usage,intention to useand, in turn,actual Web use among experiential and goal-directed users

The driving factors of continuance online shopping: Gender differences in behaviour the case of Saudi Arabia

This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The 465-respondent sample consists of 68.8% women and 31.4% men. A structural equation model confirms model fit. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Both male and female groups are equivalent. The structural weights are also largely equivalent, but the regression paths from perceived usefulness to subjective norms and to continuous intention are not invariant between men and women. The model was operationally generalized across the whole of Saudi Arabia. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 65% of the intention to continue shopping online. This research suggests that online strategies cannot ignore either the direct and indirect gender differences on continuance intentions in Saudi Arabia. The model can be generalized across Saudi Arabia

The driving factors of continuance online shopping: Gender differences in behaviour among students in Saudi Arabia

This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure student gender differences with regard to continuance online shopping intentions in Saudi Arabia. The 234-respondent sample consists of 61.5% women and 38.5% men. A structural equation model confirms model fit. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Both male and female groups are equivalent. The structural weights are also largely equivalent, but the regression paths from subjective norms to enjoyment and subjective norms to continuance intention (in the men sample) and perceived usefulness to continuous intention (in the women sample) are not supported. The model was operationally generalized across the whole of Saudi Arabia. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 71% of the intention to continue shopping online. This research suggests that online strategies cannot ignore either the direct or indirect gender differences on continuance intentions in Saudi Arabia. The model can be generalized across Saudi Arabia

Determining the Antecedents to Use Intention in the Area of Telecommunication-Broadcasting Convergence

The convergence of telecommunication and broadcasting is one of the representative innovative technologies in digital environment. It has recently been empathized as an alternative solution to overcome already saturated telecommunication and broadcasting markets. However, the growth of related service and market cannot reach prior expectation due to the lack of understanding on the real users. Telecommunication technologies support users’ instrumental purpose and broadcasting services usually serve their entertainment activities, which have an inherent value. Our research question is which factors influence users’ attitude and decision making in the use of convergence services in the area of telecommunication and broadcasting. To access the determinants, we propose hedonic and utilitarian values as intrinsic and extrinsic motivators, and perceived control as internal and external conditions. To verify our model empirically, we have selected the DMB technology, a good example for the distinctive convergence service of telecommunication and broadcasting. In order for the DMB service to differentiate itself from the existing media and create unique benefits as a business model, service providers must develop individually customized contents based on each user’s context information and life style and deliver them with the format meeting their hedonic needs and demands

FACTORS AFFECTING COSUMERS’ ATTITUDE TOWARDS ONLINE RESERVATION: AN EMPIRICAL ANALYSIS

With the rapid penetration of Internet in India and the increasing usage of the Internet for commercial purposes makes it imperative to understand and identify the factors which affects the attitude of consumers towards the adoption of Internet as an alternate channel for online reservations in case of Indian online travel industry. In this study we have identified perceived usefulness and playfulness as the significant predictors of consumers’ attitude towards using the Internet as an alternate channel for online reservation. We also found that novelty seeking and anxiety are not the significant predictors of attitude. These findings have implications for the online travel agents primarily because research has shown that a positive attitude leads to behavioural intention and hence behavioural action i.e. purchases (online transactions)

Factors influencing user acceptance of a mature and embedded computer system

Productivity gains associated with investments in information technology (IT) have generally not been forthcoming. One construct that is seen as influencing the extent of individual productivity gains associated with utilising IT is user acceptance. Studies have identified a range of factors that influence acceptance in contexts where use is voluntary. However, in many modern workplaces systems are mature and embedded, affording users limited discretion over use. The current study, therefore, identified factors that influenced acceptance of a mature and embedded computer system, and identified ‘number of applications’ and ‘perceived usefulness’ as appropriate measures of acceptance for such systems

Academicians' Acceptance of Online Learning Environments: A Review of Information System Theories and Models

Aim of this paper is to review technology IS acceptance theories and models recognizing empirical evidence available to support the suitability of each theoretical model in explaining academicians acceptance of online learning technology Understanding the factors influencing system usage is crucial for decision-makers to recognize potential user needs and concerns which could be addressed during the development phase of a system Thus for decades researchers have been trying to understand why people accept new technologies As a result a wide variety of theories and models explaining the concept of technology acceptance Some prominent theoretical models explaining technology acceptance are Theory of Reasoned Action Diffusion of Innovation theory Theory of Planned Behavior Social Cognitive Theory Technology Acceptance Model Model of PC Utilization Motivational Model Unified Theory of Acceptance and Use of Technology UTAUT 2 UTAUT 3 The concept of academic s acceptance of online learning technology can be explained through several determinants that are operationalized through above information systems model

End-user adoption of animated interface agents in everyday work applications

Recognizing the potential contribution that interactive software agents bring to everyday work applications, this paper reports on end-user adoption of animated interface agents in one particular work application environment: Microsoft 1 Office. The paper develops and empirically tests a theoretical model of the factors affecting an end-user’s choice to adopt and utilize such interface agents. From this theoretical model, a survey instrument was adapted and administered to 261 participants, familiar with animated interface agents. Results from a partial least squares (PLS) analysis indicates that a variety of factors are at play, which inhibit or foster a person’s choice to utilize and adopt animated interface agents. Of significance is that: (a) both perceived usefulness and perceived enjoyment are important influencing factors; (b) users with high scores in innovativeness toward information technology are less likely to find animated interface agents enjoyable; (c) individuals with high animation predisposition scores perceive animated interface agents to be more enjoyable; and (d) users who perceive animated interface agents to be more enjoyable also perceive them to be more useful. Such insights can be used to leverage the introduction and rollout of animated interface agents in everyday work applications in ways that promote their avid adoption and use

THE ROLES OF INTRINSIC AND EXTRINSIC MOTIVATION AND PERCEIVED COMPETENCE IN ENHANCING SYSTEM USE AND PERFORMANCE

This study builds on the extant literature on motivation and information systems by examining the mediating role of intrinsic motivation in the relationship between system type and system use, the moderating role of perceived usefulness in the effect of intrinsic motivation on system use, and the moderating role of perceived competence in the impact of system use on performance. This study manipulates three system types; that is, PATH (Principles Aren’t That Hard), Blackboard, and the traditional paper medium, and measures the participant’s intrinsic motivation, perceived usefulness, perceived competence, system use, and performance. PATH incorporates interest-enhancing features, Blackboard has limited interest-enhancing features, and the traditional paper medium does not have these attributes. A total of 173 undergraduate students enrolled in the introductory financial accounting course participated in this study. The structural equation model results provide support for the hypotheses in the research model. An important contribution of this study is development of an educational computer game, PATH, and inclusion of Blackboard and the traditional paper medium to facilitate comparison of the level of intrinsic motivation associated with each system type. Another contribution is administration of the treatment variable (i.e., system type), measurements of the key constructs, and direct assessment of the participants’ performance in the same experimental setting