Thematic Analysis of Words that Invoke Values in the Net Neutrality Debate

This paper describes an initial analysis of the association of specific vocabulary choices with the invocation of human values in testimonies prepared for public hearings about Net neutrality in the United States. Motivation for this work comes from an interest in understanding what people value and how they express those values in writing. Related work includes research on human values from fields ranging from social psychology to advertising to human-computer interaction. First, human annotators used closed coding to identify human values in testimonies based on a prior meta-analysis of human values. Next, a “values dictionary” was automatically learned that identifies words that are strongly associated with sentences that human annotators coded as being related to specific values. Finally, an open-ended thematic analysis was conducted. The contribution of the paper is to enhance our understanding of how human values are expressed, as well as to introduce and evaluate a new automated tool for facilitating social science research.ye

Do human values play a role in pro- environmental purchasing behaviours of Polish people?

Green consumerism has increased in popularity in Europe over the past decade due to new political policies and social shifts. The purpose of this study was to expand the research in understanding the thinking and values of eco-consumers and how this can assist in marketing efforts. Previous studies have given little focus on Poland and the role of their values in purchasing energy efficient appliances. Research shows that certain values can indicate an increased likelihood in caring for the environment and this study aims to affirm this further amongst Polish millennials as well as any differences based on sex. The analysis used the results of the European Social Survey (ESS) Round 8 from 2016. This study focused on human values and their role on purchases of energy efficient appliances and whether climate change attitudes moderate that relationship. A thorough analysis showed that human values of Polish millennials do not have an influence on buying energy efficient appliances. Moreover, attitudes towards climate change do not moderate a relation between these two variables. This study has highlighted the complexity of the role of human values in energy efficient preferences and has demonstrated justification for further research in this area