Creating Product Visibility to the Bottom of the Pyramid

Emerging markets and the global dynamics growth attract the exploration of business opportunity to the bottom of the pyramid. The economic development derived to the reshaping of the business activi-ties and this is becomes very obvious especially in Asia and South American. The Bottom of the Pyramid customer has been neglected and overlooked by the industries. This paper aims to under-stand in-depth the principle and practical realities on ways to market to the bottom of the pyramid. Theoretical essay was conducted using the literature in relation to 4A marketing mix and mainly The Triumvirate Human Values Ecosystem Framework. The discussion indicates the characteristics, the misperception and opportunity of Bottom of the Pyramid market is focused. Theoretical framework for Bottom of the Pyramid marketing are developed which includes the principle, the scope and the challenges. Application of The Triumvirate Human Values Ecosystem Framework is presented through case study. Research paper Reference to this paper should be made as follows: Chee Seng, L., Wing Sum, L., Shukor, M. (2015). “Creating Product Visibility to the Bottom of the Pyramid: Integration of Marketing Mix and Human Value Ecosystem Approach”, Journal of Entrepreneurship, Business and Economics, Vol. 3, No. 1, pp. 1–30

Creating Product Visibility to the Bottom of the Pyramid

Emerging markets and the global dynamics growth attract the exploration of business opportunity to the bottom of the pyramid. The economic development derived to the reshaping of the business activi-ties and this is becomes very obvious especially in Asia and South American. The Bottom of the Pyramid customer has been neglected and overlooked by the industries. This paper aims to under-stand in-depth the principle and practical realities on ways to market to the bottom of the pyramid. Theoretical essay was conducted using the literature in relation to 4A marketing mix and mainly The Triumvirate Human Values Ecosystem Framework. The discussion indicates the characteristics, the misperception and opportunity of Bottom of the Pyramid market is focused. Theoretical framework for Bottom of the Pyramid marketing are developed which includes the principle, the scope and the challenges. Application of The Triumvirate Human Values Ecosystem Framework is presented through case study. Research paper Reference to this paper should be made as follows: Chee Seng, L., Wing Sum, L., Shukor, M. (2015). “Creating Product Visibility to the Bottom of the Pyramid: Integration of Marketing Mix and Human Value Ecosystem Approach”, Journal of Entrepreneurship, Business and Economics, Vol. 3, No. 1, pp. 1–30

Occlusion-Aware Object Localization, Segmentation and Pose Estimation

We present a learning approach for localization and segmentation of objects in an image in a manner that is robust to partial occlusion. Our algorithm produces a bounding box around the full extent of the object and labels pixels in the interior that belong to the object. Like existing segmentation aware detection approaches, we learn an appearance model of the object and consider regions that do not fit this model as potential occlusions. However, in addition to the established use of pairwise potentials for encouraging local consistency, we use higher order potentials which capture information at the level of im- age segments. We also propose an efficient loss function that targets both localization and segmentation performance. Our algorithm achieves 13.52% segmentation error and 0.81 area under the false-positive per image vs. recall curve on average over the challenging CMU Kitchen Occlusion Dataset. This is a 42.44% decrease in segmentation error and a 16.13% increase in localization performance compared to the state-of-the-art. Finally, we show that the visibility labelling produced by our algorithm can make full 3D pose estimation from a single image robust to occlusion.Comment: British Machine Vision Conference 2015 (poster

Experimental verification of entanglement generated in a plasmonic system

A core process in many quantum tasks is the generation of entanglement. It is being actively studied in a variety of physical settings - from simple bipartite systems to complex multipartite systems. In this work we experimentally study the generation of bipartite entanglement in a nanophotonic system. Entanglement is generated via the quantum interference of two surface plasmon polaritons in a beamsplitter structure, i.e. utilising the Hong-Ou-Mandel (HOM) effect, and its presence is verified using quantum state tomography. The amount of entanglement is quantified by the concurrence and we find values of up to 0.77 +/- 0.04. Verifying entanglement in the output state from HOM interference is a nontrivial task and cannot be inferred from the visibility alone. The techniques we use to verify entanglement could be applied to other types of photonic system and therefore may be useful for the characterisation of a range of different nanophotonic quantum devices.Comment: 7 pages, 4 figure