The Efficacy of Perceived Big Data Security, Trust, Perceived Leadership Competency, Information Sensitivity, Privacy Concern and Job Reward on Disclosing Personal Security Information Online

Individuals’ reluctance to provide sensitive personal information online could affect the US Governments’ ability to hire and retain qualified personnel for sensitive cleared positions. The aim of this research study was to show how perceived big data security, trust, perceived leadership competency, information sensitivity, privacy concern and reward of a job play a significant role in limiting an individuals’ willingness of disclosing sensitive personal information online. While a significant volume of research has examined information disclosure in the health care field, there has not been any published studies on the willingness of online disclosure in order to attain a US Government job. Therefore, this study was undertaken to address this gap, where the principles of Utility Theory were applied, which posits that people make choices by maximizing their utility function over multiple choices. This study was a quantitative study that collected data through online survey using a 7-Point Likert Scale. Random sampling was used to collect data by sending the survey link through email and through Survey Monkey’s participant outreach program to random participants. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to analyze the data collected from a total of 206 responses received. Based on the results, it was found that leadership competency, trust in website and job reward have a significant impact on an individual’s willingness to disclose, while perceived big data security and privacy concern did not. It is recommended that the government thoroughly vet leaders in charge, as increase in perceived leadership competency has shown to have an increase in website trust, eventually leading to an individual’s willingness to disclose. Of particular interest and contrary to previous studies on information disclosure, privacy concern did not show a significant influence on willingness to disclose information online. Similarly, from the three personality traits of extraversion, intellect and conscientiousness, only individuals with the conscientiousness trait, showed to have any significant impact on privacy concern. Finally, the aim of this study was to help the government understand online disclosure reluctance in order to hire and retain qualified personnel for cleared positions and contribute to the body of knowledge

Disposition toward privacy and information disclosure in the context of emerging health technologies.

ObjectiveWe sought to present a model of privacy disposition and its development based on qualitative research on privacy considerations in the context of emerging health technologies.Materials and methodsWe spoke to 108 participants across 44 interviews and 9 focus groups to understand the range of ways in which individuals value (or do not value) control over their health information. Transcripts of interviews and focus groups were systematically coded and analyzed in ATLAS.ti for privacy considerations expressed by respondents.ResultsThree key findings from the qualitative data suggest a model of privacy disposition. First, participants described privacy related behavior as both contextual and habitual. Second, there are motivations for and deterrents to sharing personal information that do not fit into the analytical categories of risks and benefits. Third, philosophies of privacy, often described as attitudes toward privacy, should be classified as a subtype of motivation or deterrent.DiscussionThis qualitative analysis suggests a simple but potentially powerful conceptual model of privacy disposition, or what makes a person more or less private. Components of privacy disposition are identifiable and measurable through self-report and therefore amenable to operationalization and further quantitative inquiry.ConclusionsWe propose this model as the basis for a psychometric instrument that can be used to identify types of privacy dispositions, with potential applications in research, clinical practice, system design, and policy

Buying-off privacy concerns for mobility services in the Internet-of-things era: A discrete choice experiment on the case of mobile insurance

Internet-of-things technologies will enable collecting vast amounts of mobility data from car owners. Such connected car services can be value-adding but also create new privacy hazards. This paper studies whether and how privacy concerns of car owners can be compensated by offering monetary benefits. We study the case of usage based car insurance services for which the insurance fee is adapted to measured mileage and driving behaviour. A conjoint experiment shows that consumers prefer their current insurance products to usage based car insurance. However, when offered a minor financial compensation, they are willing to give up their privacy to car insurers. Consumers find privacy of behaviour and action more valuable than privacy of location and space. The study is a first to compare different forms of privacy in the acceptance of connected car services. Hereby, we contribute to more fine-grained understanding of privacy concerns in the acceptance of digital services, which will become more important than ever in the upcoming Internet-of-things era

Empirical Studies on Online Information Privacy Concerns: Literature Review and an Integrative Framework

In the e-commerce environment, individuals’ concerns for online information privacy play critical roles in determining their intention to use the Internet to provide personal information for services and transactions. Understanding this relationship has important implications for e-commerce. Despite much research in this area, an overarching picture of the relationship between information privacy concerns and the antecedent and consequence factors is yet to be drawn. Based on a review on empirical studies in this area, this research summarizes the conceptualizations of privacy concerns and the antecedents and consequences. An integrative framework is developed to illustrate the relationships between the factors. In this framework, a person’s concern for information privacy regarding a specific e-commerce website is distinguished from his/her concern for information privacy regarding the general e-commerce environment. These two forms of privacy concerns have distinct impacts on a person’s online behavior. Their relationships with multiple antecedent and consequence factors are analyzed

EXPLORING THE IMPACT OF READABILITY OF PRIVACY POLICIES ON USERS’ TRUST

Empirical studies have repeatedly pointed out that the readability of a privacy policy is a potential source of trust of online users. Nevertheless, many online companies still keep the readability of their privacy policies at a low level. This could possibly coincide with a low compliance of their privacy policies with the guidelines of fair information practices and thus with users’ privacy expectations. Against this background, this study seeks to clarify the role of perceived and actual readability of us-er-friendly and -unfriendly privacy policies in shaping user’s trust in a mobile service provider. Tested for two different mobile service scenarios that differ in the sensitivity of user data (educational enter-tainment app vs. health app), our hypotheses are verified based on the responses of 539 online users. Our findings reveal that in the case of a user-unfriendly data-handling policy, the effect of actual readability of a privacy policy outweighs the effect of its perceived readability in forming users’ trust. At the same time, for a user-friendly privacy policy, only perceived readability plays a significant role in promoting users’ trust in the provider of an educational entertainment app. In a sensitive healthcare context, however, perceived and actual readability of privacy policies are almost equally important

Thinking Styles and Privacy Decisions: Need for Cognition, Faith into Intuition, and the Privacy Calculus

Investigating cognitive processes that underlie privacy-related decisions, prior research has primarily adopted a privacy calculus view, indicating privacy-related decisions to constitute rational anticipations of risks and benefits connected to data disclosure. Referring to psychological limitations and heuristic thinking, however, recent research has discussed notions of bounded rationality in this context. Adopting this view, the current research argues that privacy decisions are guided by thinking styles, i.e. individual preferences to decide in an either rational or intuitive way. Results of a survey indicated that individuals high in rational thinking, as reflected by a high need for cognition, anticipated and weighed risk and benefits more thoroughly. In contrast, individuals relying on experiential thinking (as reflected by a high faith into intuition) overleaped rational considerations and relied on their hunches rather than a privacy calculus when assessing intentions to disclose information. Theoretical and practical implications of these findings are discussed