Improving the quality of human resources by implementation of internal marketing

Internal marketing includes programs intended for employees and their development. It is targeted on identifying, motivating and retaining customer oriented employees. For that reason, it is ov great importance for labour intensive, and especially service oriented compa¬nies, since knowledge, expertise, activity and behavior of employees create overall business portfolio that the consumers/clients are buying on external market. Regardless of its industry, adoption and implementation of internal marketing concept lead to long-term growth and success of the company. Internal marketing has important points of contact with human resources field of activity; therefore the analysis of internal marketing concept and its basic dimensions is a significant factor for creating competitive advantage in current business environment. The goal of internal marketing is to focus attention of employees on internal activities that need to be developed, maintained, and promoted for the purpose of business and strengthening competitiveness of the company on the external market. Human resources management through qualifying and motivation of employees to fulfill customer market needs as much as possible, namely to recruit appropriate personnel, and maintain and improve long-term relationship with them, is one of the key prerequisites for company’s business success.Human Resources, Internal Marketing, Competitiveness Improvement

Evaluation of ICT Investments toward an Increased Competitiveness

This paper focus on the analysis of the impact of investments in IT industry in the general frame of globalization and the drafting of a model for evaluation so that to address the subject of the theoretization of possible measures and efforts in strategic resource consumption for growing of IT competitiveness. To reap the gains from globalization it is necessary to undergo a process of adjustment as factors of production – such as investment capital – towards the ITC applications. The extent by which e-Government will make a difference and add value is seen as dependent on three factors: strong leadership, management of the ‘digital divide’, and well managed innovation.ITC; e-government; investments; digital divide; Internet.

DEVELOPMENT OF HUMAN CAPITAL AS A TOOL FOR IMPROVING PRODUCTIVITY OF AGRICULTURAL SECTOR – CASE OF SERBIA

New trends in global economy require greater capacity of the agricultural workforce. In order improve agricultural productivity it is needed to increase the level of human capital of the agrarian population. Human capital is accumulated knowledge, created in the long term process of human resources development, which begins in early stages and last all through the life, which is especially true for agricultural business. During transition Serbian economy went through major changes, with agriculture trailing to other sectors of the economy. Each farmer is producing only around 3,000 € gross added value per year, which is substantially lower than in other sectors. This paper will analyze what innovative activities are used worldwide in agriculture and give some possible solutions for investments in human capital and development of human resources in order to increase the level of competitiveness. Finally we analyze Serbian agricultural education system and give some instructions for improvements.agricultural sector, productivity, human capital, education, reform, Agribusiness, Community/Rural/Urban Development, Labor and Human Capital, Productivity Analysis,

Managing customer relationship within financial organisations

The paper points out the key market changes in the first decades of the twenty-first century and their implications on business philosophy, concepts, principles and techniques of relationship marketing from the point of making strategic marketing decisions within financial organizations. In this context points are made to the important role of information and communication technologies (ICT) in accomplishing executive and creative marketing activities, highlighting the analysis of the process of customer relationship management (CRM) in financial organizations and providing rational insight in CRM potential for improving business results, in order to identify useful tools in this complex area, and offer appropriate solutions, which confirms the benefits of its application in financial services

What role does corporate governance play in the intention to use cloud computing technology?

This paper aims to investigate the factors which promote the adoption of cloud-based technology. It strives for a better understanding of the impact of corporate governance on the adoption of this technology. This study concentrated on executives in companies where the use of cloud computing may give a competitive advantage. The main contribution of this work is to propose a model for the influence of corporate governance and other factors that determine the adoption of this technology. A questionnaire was prepared after taking into consideration the reviewed literature. The sample consisted of 164 technology companies from Southern Spain that already use the new economic models for digital solutions. The methodology used to analyze the structural model was the Structural Equation Model (SEM). The results of the survey showed the influence of Corporate Governance and the procedures and practices of the organization on the adoption of cloud computing and the associated business model. This study aims to point out the importance of corporate support and Knowledge Management for the correct and successful adoption of this technology and to show the effects on the new business model of billing for the use of available resources. View Full-Tex

Impact of quality and safety product on competitiveness

This work should indicate how an integrated approach to continuous improvement of quality and safety of products affecting the competitiveness goals as product and company. The impact of Quality Management System (QMS) and compatibility with the requirements of the New Approach Directives (the CE mark) we conducted in three directions. First we developed a model that includes all the essential steps. By using the modeling method of the complex dynamic system, three macro variables are determined in the model. Each of the macro variables has its structure, variables in the in order to research the practical impact of QMS and CE mark on the competitiveness of enterprises in Serbia, we created a questionnaire on the basis of established models. On the results we apply methods of statistical analysis. In order to further research mentioned impacts on the competitiveness of products in Serbia, we have created a simulation software. This paper presents some of the results that have a dominant impact on competitiveness. From all this we can conclude that the implementation of QMS and CE creates a positive image of the product on the market, and enables the growth of profits and the competitiveness of organization

Web Based Project Management Education in Student Population

Contemporary trends in project management through web-based application tools on the market contribute to more efficient and effective implementation of projects regarding budget, time and scope. In most cases on the Serbian market, choosing the right project management tool is a time-consuming and costly tedious process. On the other hand, appropriate people recruitment with project management competencies, especially with web-based project management knowledge, is directly related to software selection and methodology which will be applied in the company. The bridge that connects two sides particulary influences the education model and competencies improvement in student population. The research was conducted among student population in master studies at the Faculty of Organizational Sciences, University of Belgrade, on a sample of 60 respondents. Key results imply that adequate education in project management improves later project results and performances. Theoretical and practical implications will be discussed

Enhancing the customer relationship management in public libraries: findings from three developing countries

Purpose – The purpose of this paper is to investigate the possibilities of implementing the customer relationship management (CRM) concept and smart technologies in public libraries in developing countries. The goal was to explore the level of librarians’ awareness about CRM concept and their willingness to accept the CRM concept in libraries. Also, patrons’ satisfaction with the quality of services and relationships in public libraries is explored. Design/methodology/approach – The authors obtained data for this research through two online surveys. The first survey measures librarians’ level of awareness about CRM concept and their perception about CRM and smart technologies concept in public libraries in three developing countries: Serbia, Montenegro and Bosnia and Herzegovina. The second survey measures patrons’ satisfaction with services and relationship in public libraries in these three countries. Findings – The research results revealed that most surveyed librarians are familiar with the CRM concept. However, libraries in these three developing countries barely use CRM or smart technologies to improve the relationship with stakeholders. Also, most patrons are satisfied with relationships and services. The analysis of data indicates no significant difference in the satisfaction level among patrons between these three developing countries. Research limitations/implications – Not all libraries participated in this research. Therefore, the sample is not distributed evenly across different types of libraries or user groups. Future research should include different types of libraries. Practical implications – The results can be used by public libraries in developing countries to improve the relationship with stakeholders harnessing CRM concept and smart technologies. Social implications – The use of CRM in combination with the smart technologies can help leverage the quality of the relationship between public libraries and stakeholders which in turn would secure their support and loyalty in the future. Originality/value – The integration of CRM concept as a component of library business automation process is an idea that has not been discussed widely in the library community and could initiate a positive trend in public libraries in developing countrie